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Social Interaction and Co-Viewing
 With YouTube: Blending Mass
 Communication Reception and
        Social Connection


   Article by Paul Haridakis and Gary Hanson

         Presentation by Helen Pitlick
First, some fun.
(if you think cat videos are fun.)
(I do.)


  http://www.youtube.com/watch?v=iayVVld_6q4   http://www.youtube.com/watch?v=fzzjgBAaWZw
The new television?
Uses and Gratifications




 Why do we use media?
Motivation




             What drives us to do what we do?
Activity



What do we do before   during   and after watching?
Affinity
                                      "Did Pedro really
                                    cheat on Vanelda with
                                    Daphne while she was
                                        in a coma?!"




How does what we watch
              affect our social connections?
The Study




    Who Uses YouTube?
Results

Who's the ideal user?




                        This guy.
My Thoughts
(a little anecdote)
Your Thoughts?



                 ?
Image Credits
Slide 3: VideoCrab
Slide 5: Play4smee
Slide 4: Wikimedia Commons
Slide 6: Tabbymom_Jen
Slide 7: Limonada
Slide 8: Wikimedia Commons
Slide 9: Galaxy_fm

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Social Interaction And Co-Viewing With You Tube