Using LinkedIn and other social media to succeed in Real Estate
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This document summarizes a presentation given to the Washington County Board of Realtors about using social media for real estate. It discusses how social media can help realtors become local experts, find gaps and share valuable information to attract qualified prospects. However, it also notes that social media requires time and strategy to be effective and a realtor should ensure they provide great service offline as well.
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Using LinkedIn and other social media to succeed in Real Estate
- 1. fluid educational series ©Fluid Studio, 2010
- 2. presentation prepared for Washington County Board of Realtors ©Fluid Studio, 2010
- 3. presentation presented by ©Fluid Studio, 2010
- 4. presentation presented by ©Fluid Studio, 2010
- 5. contact Me text dyejo to 50500 john dye 801.631.4736 johnd@fluid-studio.net www.fluid-studio.net twitter @dyejo free service provided by http://contxts.com ©Fluid Studio, 2010
- 6. previous presentations ©Fluid Studio, 2010
- 7. how many have heard of facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010
- 8. how many are on facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010
- 9. there is no silver bullet ©Fluid Studio, 2010
- 10. social Media is just one tool in the toolbox ©Fluid Studio, 2010
- 11. We all have a circle of influence. people are influenced by those they trust ©Fluid Studio, 2010
- 12. CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. CIRCLE OF INFLUENCE ©Fluid Studio, 2010
- 13. viral Marketing CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. ©Fluid Studio, 2010 CIRCLE OF INFLUENCE
- 14. + = viral Marketing ©Fluid Studio, 2010
- 15. people do not Want to be sold to. they Want to interact and be heard ©Fluid Studio, 2010
- 16. ENGAGE RESPOND LISTEN ©Fluid Studio, 2010
- 17. you cannot control the conversation, but you can participate in it ©Fluid Studio, 2010
- 19. although social Media is “one-to-Many” broadcast Marketing, at the end of the day real results Will occur When “one-to-one” relationships are forMed ©Fluid Studio, 2010
- 20. 4 p’s ©Fluid Studio, 2010
- 21. 4 p’s product ©Fluid Studio, 2010
- 22. 4 p’s product, price ©Fluid Studio, 2010
- 23. 4 p’s product, price, place ©Fluid Studio, 2010
- 24. 4 p’s product, price place, proMotion ©Fluid Studio, 2010
- 25. 3 r’s ©Fluid Studio, 2010
- 26. 3 r’s relevant ©Fluid Studio, 2010
- 27. 3 r’s relevant, real ©Fluid Studio, 2010
- 28. 3 r’s relevant, real, responsive ©Fluid Studio, 2010
- 29. 4 r’s relevant, real, responsive, relationship ©Fluid Studio, 2010
- 30. social Media roi : socialnoMics http://www.youtube.com/watch?v=ypmfs3z8esi ©Fluid Studio, 2010
- 31. side-by-side coMparison ©Fluid Studio, 2010
- 32. When used correctly, blogs and social netWorks are poWerful tools that broaden your real estate knoWledge strengthen your online (and in-person) reputation can expand your clientele ©Fluid Studio, 2010
- 33. by the tiMe a prospect contacts a realtor, studies shoW they have been looking at real estate on the Web anyWhere froM 10 to 40 hours. ©Fluid Studio, 2010
- 34. savvy realtors are getting ahead of the inforMation curve by using the poWer of the internet to attract Qualified prospects! ©Fluid Studio, 2010
- 35. becoMe a "local" expert ©Fluid Studio, 2010
- 36. becoMe a "local" expert placing your knoWledge of a particular area on a high visibility social netWorking site can lead pros- pects to your door. ©Fluid Studio, 2010
- 37. becoMe a "local" expert you need to be Willing to set yourself apart froM others as an expert in a particular area or niche. you need a coMMitMent and desire! ©Fluid Studio, 2010
- 38. becoMe a "local" expert don't just be "fluffy"--give good content and peo- ple Will reMeMber (and use) you ©Fluid Studio, 2010
- 39. becoMe a "local" expert utilize video! • Quick and easy • Mobile devices can capture, post, and play • helps seo ©Fluid Studio, 2010
- 41. think like the prospect! ©Fluid Studio, 2010
- 42. think like the prospect! this is a basic tenet of real estate and other types of Marketing. the difference noW is hoW you’re getting your Message across to your target Market! ©Fluid Studio, 2010
- 43. find a gap and fill it! ©Fluid Studio, 2010
- 44. Where should you be? activerain.coM "our goal is to create a valuable resource of information and ideas for real estate professionals and their clients." ©Fluid Studio, 2010
- 45. Where should you be? realestatevoices.coM ©Fluid Studio, 2010
- 47. Where should you be? realtoWn.coM ©Fluid Studio, 2010
- 49. soMe realities to consider . . . ©Fluid Studio, 2010
- 50. soMe realities to consider . . . be a great agent first ©Fluid Studio, 2010
- 51. soMe realities to consider . . . be a great agent first "you get leads because you're on social media. you close the transaction because you're a great agent." Matt Dollinger, real estate performance coach with @properties in Chicago ©Fluid Studio, 2010
- 52. soMe realities to consider . . . using social Media is like riding a bull— getting on is the easy part. ©Fluid Studio, 2010
- 53. soMe realities to consider . . . using social Media is like riding a bull— getting on is the easy part. it requires an investment of time–not only researching and writing, but also reading and engaging ©Fluid Studio, 2010
- 54. soMe realities to consider . . . there are no prereQuisites–just a desire to try ©Fluid Studio, 2010
- 55. soMe realities to consider . . . you need a strategy ©Fluid Studio, 2010
- 56. soMe realities to consider . . . you need a strategy carve out a certain amount of time each week to spend on social media ©Fluid Studio, 2010
- 57. soMe realities to consider . . . you need a strategy try to "pull" clients to you by sharing valuable information rather than pushing yourself out to them ©Fluid Studio, 2010
- 58. soMe realities to consider . . . knoW Where your leads are coMing froM ©Fluid Studio, 2010
- 59. key Questions . . . hoW Much tiMe should i be spending on this? hoW do i knoW that it's Working? ©Fluid Studio, 2010
- 60. case study darrin friedMan branch vice president of the Coldwell Banker Residential Brokerage office in Chevy Chase, MD attributes his blog www.cbblogestate.com to helping his brokerage receive more than $5 million in referrals in 2008. also had a part in recruiting and luring half of the 70 agents he has recruited to the company since january 2007. ©Fluid Studio, 2010
- 61. Linkedin=a virtuaL roLodex ©Fluid Studio, 2010
- 62. Who do you currentLy knoW? ©Fluid Studio, 2010
- 63. 1st LeveL connections ©Fluid Studio, 2010
- 64. 2nd LeveL connections ©Fluid Studio, 2010
- 65. 3rd LeveL connections, etc. ©Fluid Studio, 2010
- 66. on Linkedin, you can netWork With titLe companies, reaL estate attorneys, other reaLtors, and misc. businesses that are reaL estate reLated. ©Fluid Studio, 2010
- 67. profiLe aLL about you! ©Fluid Studio, 2010
- 68. profiLe aLL about you! Include your • current occupation ©Fluid Studio, 2010
- 69. profiLe aLL about you! Include your • current occupation • past employment ©Fluid Studio, 2010
- 70. profiLe aLL about you! Include your • current occupation • past employment • education ©Fluid Studio, 2010
- 71. profiLe aLL about you! Include your • current occupation • past employment • education • affiliations ©Fluid Studio, 2010
- 72. Groups form a community around professionaL interests ©Fluid Studio, 2010
- 73. Groups form a community around professionaL interests • real estate investing ©Fluid Studio, 2010
- 74. Groups form a community around professionaL interests • real estate investing • foreclosure tips and tricks ©Fluid Studio, 2010
- 75. Groups enabLe discussion forums ©Fluid Studio, 2010
- 76. Groups participate activeLy and make it vibrant! ©Fluid Studio, 2010
- 78. ansWers provide a forum for askinG for business-reLated advice ©Fluid Studio, 2010
- 79. ansWers provides a pLace to "become" an expert in a niche as you ask and ansWer questions ©Fluid Studio, 2010
- 80. What not to do . . . ©Fluid Studio, 2010
- 81. What not to do . . . a reaL exampLe is a home buyer Who asked a question on a sociaL netWorkinG site. ©Fluid Studio, 2010
- 82. What not to do . . . they received dozens of “use me!” e-maiLs and contacts from LocaL reaL estate aGents. ©Fluid Studio, 2010
- 83. What not to do . . . these Weren’t productive ansWers to their question, but just hurLed requests for attention, much Like throWinG a handfuL of business cards into a Group of peopLe. ©Fluid Studio, 2010
- 84. What not to do . . . avoid commission breath. ©Fluid Studio, 2010
- 86. mobile devices ©Fluid Studio, 2010
- 87. mobile devices use mobile devices to upload pictures, video, and geographic location. it is real time! ©Fluid Studio, 2010
- 88. create podcasts ©Fluid Studio, 2010