The document outlines proven conversion strategies to enhance revenue through effective lead funnels and mobile optimization. Key recommendations include creating engaging blog content, utilizing persuasive CTAs, and implementing upsells and email strategies to increase customer engagement and conversion rates. It also emphasizes the importance of retargeting techniques and optimizing order forms for better user experience and retention.

1. PROVEN CONVERSION STRATEGIES
That Increase Revenue
21

2. LEAD FUNNEL STRATEGIES

3. Make your entire site and
sales funnel responsive,
so mobile users are
able to view
it easily.

4. Build a Mobile Specific Order flow
3 step with lead capture being the goal of step 1,
CC Info Step 2, and Billing info Step 3.

5. BLOG
and start putting out the kind of
content your market is wishing for
and makes them want to give you
their money because of the value
you put out.
- STOP CREATING
CONTENT YOU LIKE

6. BLOG - The blog sidebar is an under optimized space on websites today.
No one cares about your archives or recent comments. Use this highly
valuable real estate for completing your blog's primary and secondary
goal. Anything else is a distraction from those.

7. TRUE BLOG PRESALE LETTER
You need 3 to 4 CTAs within your presale. The goal is to get a 20%+ Conversion
on those CTAs to your offer and then a 1%+ sales conversion to cold traffic.

8. Moving your blog Sidebar to the left side
consistently outperforms by having it on
the right side for us by 12%.

9. LEAD CAMPAIGN – Make a 2nd offer after people opt in
Possibly a Product Offer or Strategy Session – depends
on your end goal.

10. LEAD CAMPAIGN – 2nd Offer Product Example

11. SALES
FUNNEL
STRATEGIES

12. ADD AN
ORDER FORM
BUMP OFFER –
We took a free book +
shipping offer and added a
$49 order form bump to it
that had a 34% take rate.
This is a game changer.

13. Use a True 1-Click Up-sell strategy to
increase average order value.

14. Same goes for Up sells - People will read and
buy on mobile, but less will watch and buy.
When running mobile traffic make sure to
use Long Form Copy and not Video Copy.

15. Use Retargeting to show
to non-buyers who saw
your order page.
Send them to another
short sales page with client
testimonials
and proof with the order
form on the page.

16. Stop dropping a cookie on
everyone on the page right
away, use a script to hold on
dropping that cookie for 30
seconds.
This way you eliminate
the people who instantly
bounce and aren’t
interested.
You will now save on
your retargeting cost,
because you are
retargeting people
who are more
interested.

17. Move your
Order Form
to the Left
Side

18. Many times you can kill a relationship and
lose trust before they even finish buying do
to many offers .
DON’T OVER OFFER TO YOUR
CUSTOMERS

19. EMAIL
CONVERSION
STRATEGIES

20. Create an Email series that educates the buyer on your upsell offers
and why they should buy them.
Most the time they just don’t understand the true value, so they pass on it.
This follow up series will allow you to increase Customer Values with the first 7 days.

21. Run a Multi-Day 50% off Last Chance Promo
to Non-Buyers after 10 days in to convert the fence sitters.

22. Leverage your industry
content to build a Curated
Newsletter that positions
you as the knowledgeable
reporter. Feedly.com
makes
this
a
super
simple
process
for
you.

23. Use Snip.ly to put your call to action in front of you audience at the same time.

24. Use your e-mail lists to create custom audiences, then
lookalike audiences, to get in front of the exact same
people (Facebook Strategy).

25. BONUS
STRATEGIES

26. Use Multiple Retargeting Platforms;
just in case one gets shut down and
definitely don’t use Facebook
Audiences Only.

27. Recover up to 15% of Abandoning
Visitors with Onsite Retargeting

28. Sumome.com – These are a set of tools for
Lead Capture and Social Sharing

29. Want To Schedule A FREE Marketing Funnel Audit,
So You Can Get A Customized Roadmap To Optimize
Your Online Business For More Conversions?
http://optimizedassets.com/audit