Launch Your Social Media Initiative

Home BusinessWeb 2.0 Personal
Facebook Twitter YouTube Flickr LinkedIn GowallaFacebook Twitter YouTube Flickr LinkedIn Gowalla
Launch your
Social Media Initiative
Launch your
A presentation by Jon Lee.
Hopefully, you’ll remember something.
Maybe even tell a friend.
November 22, 2010
jon.lee@dir.texas.gov
www.facebook.com/lee.jon
@jonlee11

Launch your
Launch your
A presentation by Jon Lee.
Hopefully, you’ll remember something.
Maybe even tell a friend.
November 22, 2010
@jonlee11
Agenda
1. What is Web 2.0?
2. Social media for
business use
3. Social media for
personal use

This is not the point of Web 2.0.
These are just tools, and they come and go.

Home Business PersonalWeb 2.0
If we went back in time and I tried to show you
the value of a car, would I show you this?
If we went back in time and I tried to show you
the value of a car, would I show you this?

Web 2.0Home Business Personal
I would show you this…I would show you this…

I would show you this…I would show you this… Look how FAST
I’m going

I’m going
There’s room for
SO MANY PEOPLE

I’m going
There’s room for
SO MANY PEOPLE
This is SO
COMFY!

I’m going
There’s room for
SO MANY PEOPLE
This is SO
COMFY!
I NEED one
of those!

I’m going
There’s room for
SO MANY PEOPLE
This is SO
COMFY!
I NEED one
of those!
I’m trying to convince you that
this is BETTER than how
you’ve done it in the past
I’m trying to convince you that
this is BETTER than how
you’ve done it in the past

In the same way, what value can Web 2.0
offer you and your organization?

Should we define it first?
This is not easy since there is no governing
authority who coined the term. As a result,
there are numerous unofficial definitions.

I won’t try to define it. Instead, I’d like to summarize it.
Web 2.0 marks a period in time that saw the transition
from a static and plain model of building websites to
something much more collaborative, social, and dynamic.

I won’t try to define it. Instead, I’d like to summarize it.
Web 2.0 marks a period in time that saw the transition
from a static and plain model of building websites to
something much more collaborative, social, and dynamic.
It’s just the how the web has evolved over
the last decade. And it will continue to do so.

Wait. Did I just say that Web 2.0 is just the web?

Yes.

Consider when you get online to go shopping
catch up on the news
check out a brand
read email
Yes.

Customized
experience
Reviews &
ratings
Uploaded
pictures
Related media
Share with
friends

Widgets/
mashups
Post comments
Share with
friends
Search the web

Blogs
Website intro
Social media
Videos/downloads
/ringtones

Integrate with
other Google apps
Instant messaging
Add tags
Third party
applications
Customized
template

Those were nice examples, but my
organization is nowhere near that.
That’s okay. Most websites aren’t either.
But there are still ways to take advantage.
Maybe I can illustrate with some examples
from this conference.

You’ll probably collect a lot of
these today
Example #1

You’ll probably collect a lot of
these today
But who likes managing business
cards?
-Hard to remember who they are
-End up in a pile
-Writing notes on the back is no fun
-All you really need is their email
Example #1

What if you used your
smartphone instead?
Contact Management Apps:
-Instant transfer
-No dealing with cards
-Put a face to the name
-Add notes
-Get other networking info
or
Example #1

There’s usually 10 minutes of Q&A
at the end of presentations
On average, only 2 or 3 questions get asked,
because the speaker
-doesn‘t allow enough time
-gives long-winded answers
Many attendees tune out during Q&A
Example #2

What if I used Twitter to
take questions during the
presentation?
-I can chose to answer or not
-You can make statements as well
-Your followers will see
-I can reach you later on
-You guys connect with each other
Example #2

Example #3
Hopefully, somebody will ask me
for a copy of this presentation

Example #3
Hopefully, somebody will ask me
for a copy of this presentation
I didn’t want to print a copy for
everyone because that’s a lot of
paper, so I’d email it instead.
-The file is quite large
-I might forget
-I have no control over how you use it

What if I put it online and give
you a link instead?
www.slideshare.com
-Save paper
-Make it public for anyone
-Post comments
-View analytics
-See my other presentations
-Easily share with others
Example #3

Let’s look at how government is using social
media to improve business processes and add
value to their customers

Over 820,000
subscribers
Multi-channel:
videos, links,
live chat
Start
discussions
Broadcast
news

Broadcast news
Real time updates
Service requests
Relevant info

Start
discussions
flickr vs Photo of
the Day

-Let others do the work
-Engage the community
-Build relationship with users

So how do I get started?
There isn’t a one size fits all recipe.
But there are common ingredients.

Ingredients to make this work
in your organization
1. Start a group
2. Find a champion
3. Be up-to-date
4. Establish policies
5. Develop strategy
6. Start small
7. Ramp up slowly

1. Start a group
2. Find a champion
3. Be up-to-date
5. Develop strategy
6. Start small
7. Ramp up slowly
- Find people with basic
knowledge of some tools
- Go across business lines
- Get Communications, Legal,
Marketing, Policy on board
- Incorporate skeptics
- Stay current on developments
http://mashable.com/
http://techcrunch.com/
http://readwriteweb.com/

1. Start a group
2. Find a champion
3. Be up-to-date
5. Develop strategy
6. Start small
7. Ramp up slowly
How do I comply with
legislative requirements?
-Accessibility
-Records management
-Privacy
-Security
-Public information requests
-Third-party website policies
-IP Rights and ownership
http://govsocmed.pbworks.com

1. Start a group
2. Find a champion
3. Be up-to-date
5. Develop strategy
6. Start small
7. Ramp up slowly
Internal Use Policy
- How do I handle employees
personal use of social media?
- Use during business hours on
government assets?
- Use after hours on personal
devices?
Education and common sense
are far more effective than
strict regulation

1. Start a group
2. Find a champion
3. Be up-to-date
5. Develop strategy
6. Start small
7. Ramp up slowly
Strategic Guidelines
- How do you align activities
with business goals?
- How will you create value for
your customers?
- What kind of presence will
you have on these sites?
- Will you engage others?
- Will you respond to inquiries?
- How do you deal with
negative comments?

1. Start a group
2. Find a champion
3. Be up-to-date
5. Develop strategy
6. Start small
7. Ramp up slowly
- Pilot privately if you prefer
- Just start with one or two, like
Facebook and Twitter
- Social media can be extremely
time consuming
- Sometimes, it’s ok to make a
mistake. Learn and move on.
- Don’t just look for followers

What about using social media
for personal reasons?

Facebook is to connect with people you know,
and is more personal than professional.

Facebook is to connect with people you know,
and is more personal than professional.
If you’re on Facebook,
I highly recommend
-Using common sense
-Adjusting privacy settings
-Creating lists

Twitter is to connect with people who
share similar interests, whether its
personal or professional

Twitter is to connect with people who
share similar interests, whether its
personal or professional
If you’re on Twitter,
I highly recommend
-Using common sense
-Look for resourceful users
-Not focusing on adding followers
-Using third party applications

@mentions
URL
shorteners
Lists
hashtags

In conclusion:
-Web 2.0 is just the web, but we, especially
government, have a ways to go
-It’s about improving business processes and
adding value
This is the end. Hope you enjoyed it.
@jonlee11

Launch Your Social Media Initiative

Recommended

Recommended

More Related Content

What's hot

What's hot (18)

Viewers also liked

Viewers also liked (19)

Similar to Launch Your Social Media Initiative

Similar to Launch Your Social Media Initiative (20)

Recently uploaded

Recently uploaded (20)

Launch Your Social Media Initiative

Editor's Notes