a useful little guide on how to get the best out of social media with links to all of our online presences

1. porter&woodman group
@social#media
Wine & Hamper Gifts Chalkboards UK WoodenBox UK Print Services

2. porter&woodman group
@social#media
Social Media is a growing area for marketing on the internet and has many benefits for
business. However, it is very difficult to track how much work results from these channels
and their use can be time consuming.
The main benefits are:
1. It gives more points of contact on the internet other than websites on their own.
2. Having a presence of social media channels and any activity on these channels
improves organic ratings on Google. It has an holistic effect on the web.
3. It provides easy and immediate ways to put new content onto the web -
Google likes new content.
4. Research - it allows research to be carried on potential customers and more
specifically, the potential contacts within those prospects.
5. Can give a foot in the door with prospects.
6. Creates the opportunity to find old business contacts or school friends, etc. and ‘link
up’ with them - they could be potential customers today.
#careful what you s@y!
- it’s there forever and reflects on you and
the Company

3. @social#media
There are 5 main channels for social media:
Twitter
Facebook
Linked In
Blog
Google+
They can all be connected in one way or another, which means that in some
circumstances, a post in one channel is published on the other channels, which
can save time.
linked in
- once connected to someone, you remain connected, even if they move
business, so you now have 2 sets of potential contact details

4. Twitter
Porter & Woodman has Twitter accounts for every business, including a Group account -
@madeinstour
The things to remember about Twitter are:
1. Good marketing discipline - limits you to 140 characters (including spaces), which
means your tweets have to be concise and have impact.
2. #hashtags - use hashtags wherever there’s a keyword that might be searched for or
that’s trending on Twitter. eg. #chalkboards #hampers #packaging
3. @mentions - use mentions to relate to our other accounts eg. @chalkboardsuk
@woodenboxuk @winehampers @madeinstour @markjdenison
just completed the May edition of Chalk It Up! for @chalkboardsuk,
download the pdf here..
http://www.printservicespandw.co.uk/pdfs/chalkitupmay2012.pdf
This example also includes a weblink (weblinks will usually be shortened by Twitter
and not appear in full like this).

5. Twitter (#cont’d)
4. weblinks - use weblinks to connect to websites, e-news, blogs or individual
products pages you are referring to in your tweets. Google likes weblinks and
they improve organic ratings.
5. follow others - when you follow other accounts, they become aware of you. If they
are interested, they will look at your Twitter account, maybe follow the links to your
site and perhaps, follow back.
There have been instances when, shortly after following an account, they
have followed back and we have then had enquiries and even orders - but
this could be a coincidence.
tweet deck
- tweet deck is a utility that allows you to see all your Twitter accounts at the
same time - allows quick ‘re-tweeting’ across all accounts

6. Facebook
Facebook is a more personal social media tool, used by most people to talk about things
going on in their lives.
However, Facebook also allows the creation of advertising pages for businesses. These
can contain contact details, weblinks, product photos and general posts about the
business and it’s products.
The page is a presence on the web that people might see and be interested in.
A page post will be seen by all of your friends, provided you ‘like’ it. It’s therefore important
to keep track of the pages as often as is practical and ‘like’ the posts to make sure they
reach as wide an audience as possible.
posts
- It’s a good idea to post on Facebook first using the Twitter protocols shown previously.
Posts from these pages are automatically ‘tweeted’ on the corresponding Twitter
account.
- Then use Tweet Deck to ‘re-tweet’ across all Twitter accounts.
- If your Linked In profile is linked to one of the Twitter accounts, the ‘post/tweet’ will also
show on that.

7. posting example

8. Google+
This is Google’s version of Facebook, which also has advertising pages for business. It is
picking up in popularity, but more importantly, it’s another google channel. This means that
Google sees the posts, which improves organic rating.
Unfortunately, there’s no live link to the other channels, so posts have to be repeated
manually.

9. Blogs
A Blog is a mini-website which allows you to post longer stories about products, the
business and its activities.
These are useful as they are mainly text based and provided they are updated regularly,
Google sees this as changing content, which improves organic ratings.
Use lots of keywords about products and the business and links to sites, which will also
improve ratings.

10. Linked In
Linked In is a professional networking site. Your profile needs to be as complete as
possible. This shows prospective contacts why they should be dealing with P&W -
and more specifically YOU!
Linked In also has company pages. It is important that you enter your job description and
link it to each business. This means that anyone viewing your profile will also see the
businesses you are associated with.
posts
- tweets will automatically be
shown on your profile, but
posts need to be manually
posted on the relevant
company page
don’t#forget!!!
- once connected to someone,
you remain connected, even if
they move business, so you
now have 2 sets of potential
contact details

11. website updates
Some of our social media channels have windows onto our websites. This means that as
social media posts, tweets or blogs are published, they are automatically updated on the
sites. Google sees this a refreshed content, which it likes and these updates help to
improve our organic ratings.

12. what should we be posting?
1. New products
2. Events
3. Shows
4. Recommendations
5. Pics of recently completed work
6. New marketing releases - e-news; pdfs of brochures, newsletters or mailers; blogs etc.
7. Happy customer comments
8. New website launches
9. The odd funny
10. Charity days
11. Social events
12. Seeing our products on TV with mentions for the programme (eg. @bbcapprentice)
13. ‘Thank yous’ for follows
14. Asking questions of our ‘community’, eg. what new products would you like to see
15. Competitions

13. Porter & Woodman’s Social Channels
Porter and Woodman Group
Linked In http://www.linkedin.com/company/porter-and-woodman-gifts-ltd.
Twitter http://twitter.com/#!/madeinstour
Facebook http://www.facebook.com/pages/Porter-Woodman-Group/115460455208345
Print Services
Linked In http://www.linkedin.com/company/print-services
Twitter http://twitter.com/#!/markjdenison
Facebook http://www.facebook.com/PrintServicesPandW
Google+ https://plus.google.com/103837958396254210490/posts
Blog http://www.printservicespandw.blogspot.co.uk/
Chalkboards UK
Linked In http://www.linkedin.com/company/chalkboards-uk
Twitter http://twitter.com/#!/Chalkboardsuk
Facebook http://www.facebook.com/ChalkboardsUK
Google+ https://plus.google.com/b/117010554598095331978/
Blog http://www.chalkboardsuk.blogspot.co.uk/
Wine and Hamper Gifts
Linked In http://www.linkedin.com/company/wine-and-hamper-gifts
Twitter http://twitter.com/#!/winehampers
Facebook http://www.facebook.com/wineandhampersgifts
Google+ https://plus.google.com/110138849223390832964/posts
Blog http://www.wineandhampergifts.blogspot.co.uk/
YouTube http://youtu.be/9dgGPNuvxsE
WoodenBox UK
Linked In http://www.linkedin.com/company/woodenbox-uk
Twitter http://twitter.com/#!/woodenboxuk
Facebook http://www.facebook.com/pages/WoodenBox-UK/322320481671
Google+ https://plus.google.com/108842994898567228637
Blog http://www.woodenboxuk.blogspot.co.uk/