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Social Media Best Practices

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Social Media Best Practices

  1. 1. Social Media Best Practices MarketingProfs Digital Marketing Forum 2011 Jeffrey L. Cohen, Social Media Marketing Manager Austin TX Howard, Merrell & Partners
  2. 2. @jeffreylcohen @sharonmostyn @abelniak
  3. 3. What is Social Media? Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  4. 4. http://www.flickr.com/photos/sin_agua/1261025867/
  5. 5. http://www.flickr.com/photos/antichrist/110333106/
  6. 6. http://www.flickr.com/photos/seanosullivan/134424999/
  7. 7. http://www.flickr.com/photos/altamiranopics/4427555766/
  8. 8. http://www.flickr.com/photos/spelio/3458127832/
  9. 9. http://www.flickr.com/photos/stuffandnonsense/3106026995/
  10. 10. Why Social Media? Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  11. 11. http://www.flickr.com/photos/alexpatterson/2078963636/
  12. 12. http://www.flickr.com/photos/22240293@N05/3845692998/
  13. 13. • Leverage expertise and content • Expands presence • Helps search results • Build business Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  14. 14. It All Starts with a Plan Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  15. 15. • Discovery • Goals • Content • Measurement Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  16. 16. But I Have a Website Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  17. 17. • Message must be clear • Site must be professional • Organize like a customer • Provide clear paths Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  18. 18. To Blog or Not to Blog Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  19. 19. • Blog on your own domain • Commit to blogging • Create editorial calendar • Answer questions Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  20. 20. Tweeting Tweets on Twitter Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  21. 21. • Share information of value • Follow people of interest • Be consistent • Ask and answer questions Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  22. 22. Facing Up to Facebook Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  23. 23. • Share content on Page • All customer touch points • Offer value to followers • Specials okay Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  24. 24. The Business of LinkedIn Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  25. 25. • Profiles are the beginning • Connect with others • Find groups of interest • Share content appropriately Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  26. 26. Communities Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  27. 27. • Build loyalty, advocacy • Encourage sharing • Huge cost savings • Capture all conversations Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  28. 28. More Than 2 Billion YouTube Views Per Day Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  29. 29. • Branded channel • Best video hosting • More video views • Moderate comments Jeffrey L. Cohen, Social Media Marketing Manager Howard, Merrell & Partners
  30. 30. Resources • http://www.dpgraph.com • http://twitter.com/#!/methodtweet • http://www.boredofsouthsea.co.uk • http://wthashtag.com • http://www.freshbooks.com • http://twitter.com/#!/ducttape/smallbiz • http://www.riverpoolsandspas.com/blog • http://wefollow.com • http://blog.hubspot.com • http://www.facebook.com/Cisco • http://www.blogsouthwest.com • http://www.facebook.com/WaltDisneyWorld • http://blog.blueskyfactory.com • http://www.facebook.com/7NEWS • http://blogs.indium.com • http://www.facebook.com/PrecisePet • http://www.fiskateers.com/blog • http://communities.ptc.com • http://twitter.com/#!/marketingprofs • http://www.moneymindedmoms.com • http://twitter.com/#!/mackcollier • http://thinkpassenger.com • http://twitter.com/#!/starbucks • http://www.youtube.com/cisco • http://twitter.com/#!/1stmarinerbank • http://www.youtube.com/storm
  31. 31. Austin Photos • Chuy’s: http://www.flickr.com/photos/tadsonbussey/91067875/ • Sandy’s Frozen: http://www.flickr.com/photos/tadsonbussey/91068479/ • Austin Motel: http://www.flickr.com/photos/mroczknj/3594236112/ • County Line: http://www.flickr.com/photos/amanderson/4381092048/ • Spec’s: http://www.flickr.com/photos/orangecracker/2091162589/ • The Hideout: http://www.flickr.com/photos/potteryandeverythingelse/ 2542621695/ • Matt’s Famous: http://www.flickr.com/photos/bill78704/4274310187/ • Big Tex: http://www.flickr.com/photos/technosailor/3357067236/ • Groovy Mechanics: http://www.flickr.com/photos/mag3737/514032194/ • Magnolia Cafe: http://www.flickr.com/photos/lenore-m/2080145542/ • Bone Shack: http://www.flickr.com/photos/smason/1216343450/ • Pig: http://www.flickr.com/photos/smason/166946415/
  32. 32. THANKS! @jeffreylcohen @sharonmostyn @abelniak

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