The document discusses content marketing strategies. It notes that content marketing is often just a euphemism for link building. However, SEO is capable of interactive and user-generated content. Guest posting can generate revenue but has diminishing returns. Diversifying tactics beyond guest posts and infographics is important. The key is telling compelling stories and focusing on quality, research, creative works, and ROI. Content should be distributed across channels and leverage social metadata. The goal is creating content that people want to share.
Perfect Starts: How to Get the Right Traffic with a Content AuditMichael King
Mike King's Authority Rainmaker presentation about how to perform the world's greatest content audit using quantitative and qualitative research techniques.
Perfect Starts: How to Get the Right Traffic with a Content AuditMichael King
Mike King's Authority Rainmaker presentation about how to perform the world's greatest content audit using quantitative and qualitative research techniques.
The Essentials to Modern Enterprise SEOMichael King
When approaching SEO at the enterprise level, there are many challenges and roadblocks that get in the way of effectively implementing the recommended SEO Strategies.
In this webinar, we will be touching base on topics such as:
-- How does enterprise SEO differ from 'regular' SEO
-- What are some of the biggest challenges enterprises face when implementing recommended SEO strategies
-- Specific cases of successful implementation of SEO strategies in enterprise brands
-- and MORE
Feel free to leave any questions or comments you have. Enjoy!
Larry Kim — The Top 10 Facebook Advertising Hacks of 2020Semrush
These slides were presented at the SEMrush webinar "The Top 10 Facebook Advertising Hacks of 2020". Video replay and transcript are available at https://www.semrush.com/webinars/the-top-10-facebook-advertisement-hacks-of-2020/
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
Open Source Marketing: How We Grew Our Agency Through Inbound
A lot of conference talks are about theories, things too new for anyone to have a real opinion on, and one-off campaigns that are white labeled with brand names obscured. What happens when we stop blurring the screenshots, give names to all the people involved and talk about what it really takes to make it all happen? In this talk Mike King gets down, dirty and in-depth and specific about how iAcquire invested in content strategy, content marketing, SEO and Social Media to improve lead generation by 60% YoY. Attend this session if you want a completely transparent look at how to grow a digital business.
The Essentials to Modern Enterprise SEOMichael King
When approaching SEO at the enterprise level, there are many challenges and roadblocks that get in the way of effectively implementing the recommended SEO Strategies.
In this webinar, we will be touching base on topics such as:
-- How does enterprise SEO differ from 'regular' SEO
-- What are some of the biggest challenges enterprises face when implementing recommended SEO strategies
-- Specific cases of successful implementation of SEO strategies in enterprise brands
-- and MORE
Feel free to leave any questions or comments you have. Enjoy!
Larry Kim — The Top 10 Facebook Advertising Hacks of 2020Semrush
These slides were presented at the SEMrush webinar "The Top 10 Facebook Advertising Hacks of 2020". Video replay and transcript are available at https://www.semrush.com/webinars/the-top-10-facebook-advertisement-hacks-of-2020/
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
Open Source Marketing: How We Grew Our Agency Through Inbound
A lot of conference talks are about theories, things too new for anyone to have a real opinion on, and one-off campaigns that are white labeled with brand names obscured. What happens when we stop blurring the screenshots, give names to all the people involved and talk about what it really takes to make it all happen? In this talk Mike King gets down, dirty and in-depth and specific about how iAcquire invested in content strategy, content marketing, SEO and Social Media to improve lead generation by 60% YoY. Attend this session if you want a completely transparent look at how to grow a digital business.
I have been the program leader of the Masters of Communication Design Labs at the Istituto Europeo di Design (IED) Madrid since January 2014. I’ve been lucky enough to work with Ugo Ceria and David Stanley as tutors as well as a host of other talented creative professionals who run different modules throughout the year. (sidenote: if you’re interested in speaking as part of the course, please drop me a note!).
In December I was asked to speak at an open evening lecture series called “Design Experience” on the topic of “Advertising in a digital world”. In this short talk we discussed Moving channels, Authentic stories, Velocity of content, Native partnerships, Experimentation and iteration.
The session was followed by a roundtable with Ugo Ceria (JWT) and Juan Garcia Escudero (Leo Burnett), where are talked about Juan Garcia’s wildly successful Christmas Lottery Advertising campaign (more information on this here http://www.reasonwhy.es/actualidad/campanas/el-anuncio-de-la-loteria-de-navidad-ya-esta-aqui_2014-11-12)
The future of content marketing is here. The general collapse of big journalism, the shift in consumerism over the last 4-years, adoption and usage of smartphones and smart tvs, and big data is changing the marketing landscape forever. Content marketing has emerged as a guiding light for brands and marketers - enabling more connected content experiences for consumers. This presentation touches on what has caused these fundamental changes, and the various technologies and marketing tactics being deployed in this new age of content marketing - and what we can expect to see in the coming years, including trends related to: (1) the new consumer decision journey, (2) the connected purchase funnel, (3) organic search, (4) big data, (5) programmatic buying, (6) digital tv advertising, (7) native advertising and retargeting, (8) social media marketing, (9) in-store marketing, (10) brand publishers, and finally (11) influencer marketing.
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
SEO IRL: Real World Link Building - Pubcon 2017Kyle Olson
I dive into the increasingly difficult, frustrating, yet rewarding world of link building in 2017. I focus on actionable insights on how to create visual content that publications love, and in turn, earn the best links you've ever had pointed to your website. SEO is hard. Link building is hard. However, if you're prepared and calculated in your approach, you will conquer link building in 2017 and beyond.
SearchLove Boston 2016 | Mike King | Developer Thinking for SEOsDistilled
Despite the huge shift to content marketing in recent years, the technical end of SEO has gotten increasingly complex and our tools are not keeping pace. As SEOs, we must develop strong working knowledge of the optimal usage of technology to get implementations accomplished. In this talk, Mike will walk through case studies, the impact of different technical implementations, and how to pull together small solutions when nothing on the shelf works for your needs.
Similar to The Season of our Discontent Marketing (20)
Using Tags & Taxonomies to super charge your eCommerce SEOMichael King
When you run an eCommerce brand with hundreds of thousands of products, your content strategy can feel overwhelming.
How can you use tags, site structure, and categories to increase your site’s discoverability?
Topics will include:
-- How to use categories like subfolders for better analytics
-- How to use tags to diversify and increase internal linking
-- Why relevant tags make the best recommendation engine
iPullRank Webinar - Automated Testing For SEO With Hamlet BatistaMichael King
Welcome to iPullRank's Webinar featuring Hamlet Batista to discuss the topic "Automated Testing for SEO."
With so many cooks in the kitchen on any development project, it’s incredibly difficult as an SEO to know everything that is going on to troubleshoot what could go wrong.
Automated Testing is a way to put some safeguards in place so that if anything new in your code is rolled out, it doesn’t break something that previously existed in the code, like some previous functionality or something to that effect.
In this webinar, we will be touching on important topics such as:
-- What is automated testing and why is it important
-- The different types of automated testing
-- Different automated testing tools
-- Expert insights by Mike & Hamlet
Signup for our expert newsletter here:
https://pages.ipullrank.com/iprnewslettersignup
iPullRank Webinar - Forecasting and Calculating ROI for SEOMichael King
Aligning value to SEO starts with calculating the return on investment, or ROI. By taking the cost of investment into account, it’s easier to calculate the impact SEO efforts make on the bottom line.
In this webinar, we will be diving into why it's important to forecast and calculate ROI for SEO, and how to do so.
Because calculating ROI for SEO isn’t as simple as it is for other marketing channels, it’s normal for businesses to value alternative marketing efforts over SEO.
Important topics we will be covering include:
-- The Importance of ROI for SEO
-- How to Forecast SEO ROI
-- How to Measure SEO Performance
-- How to Calculate SEO ROI
iPullRank Webinar - Navigating Black Friday in COVID-19Michael King
The COVID-19 pandemic changed e-commerce and consumer behavior for good, and businesses need to adapt to these changes in order to stay competitive.
In this webinar, we will be diving into the changes within the e-commerce space and how brands should prepare for Black Friday and the upcoming holiday season.
Raj Nijjer, VP of Brand Marketing at one of the most successful e-commerce marketing platform, Yotpo, will be joining us to provide valuable insights on how to better approach Black Friday SEO.
In this webinar, we will be touching base on topics such as:
-- Predicting the Holiday Season
-- How the pandemic will impact brick and mortar stores
-- Will we see a big increase in online sales compared to the start of the pandemic?
-- and MORE
Signup for our expert newsletter here:
https://pages.ipullrank.com/iprnewslettersignup
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
How to Build an Empathetic Marketing Strategy During the Times of COVID19Michael King
Michael King will take you through the actionable steps your brand can take to relaunch your marketing strategy post COVID-19 lockdown. This will help you understand what aspect of your business needs the most attention in order to get back on your feet.
Michael King of iPullRank discusses Information Retrieval, Natural Language Processing and Text Analysis and how to leverage it to improve Search Engine Optimization.
Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon
5. THIS TALK IS
ABOUT PEOPLE.
The people that are consuming the “content” that we are pumping out on a daily basis.
The people being inundated with guest post requests. The people of the web
@iPullRank
16. Interactive white papers @copypress on
Check out this awesome Interactive Data Viz from
the State of Content Marketing 2013 - http://iacq.co/Yg6LNu
tp://iacq.co/Yg6LNu
iacquire.com @iPullRank
17. Interactive data vizteam made this awesome
@krisroadruck and the SearchFanatics
horizontal scrolling data visualization for Trucker Classifieds -
http://iacq.co/XtpT7G
iacquire.com @iPullRank
19. Htcpanel with @HamidSaifyin colorhec/o anthat they
On a
phones are from Deutsch discussed seo
used insights from Search to convince HTC to offer HTC phones in
colors other than black, white and silver.
iacquire.com @iPullRank
26. Here’s an examplegap around how to keep your social
I realized there was a knowledge
shares after a 301. I wrote a post on SEW, someone saw it and it
ultimately generated $240K of new business for us.
iacquire.com @iPullRank
28. Guest posting =diminishing returns
If you’re using guest posting as your main link building tactic, then it
will continue to show diminishing returns. Limit your guest posting to
your best content that fulfills a need and satisfies an audience.
iacquire.com @iPullRank
29. BECAUSE THE
WEB IS ON
TO US!
We can’t keep doing this, people know
what’s going on and hate it!
iacquire.com @iPullRank
30. AND WHILE THAT SHOWS
SOLID DELIVERY FOR LINKS…
iacquire.com @iPullRank
31. Youare the budgets of respondents inparty study. Most
These
are late to the the Copypress
people are spending the same on content marketing in 2013, some
are increasing their budget and most people want to guest post…
iacquire.com @iPullRank
34. WE’RE DOING AN
INFOGRAPHIC
STUDY
We’re looking at hundreds of infographics from 2012. as many as we
can get our hands on and measuring the links built, social shares and
a variety of other features to determine what makes an infographic
perform well.
iacquire.com @iPullRank
35. BAD OR POOR
INFOGRAPHICS
GOT 3X LINKS
Based on our 1-5 rating scale the infographics with that rated a 1 or
2 (bad or poor) garnered 3 times more links than infographics that
scored a 4 or 5.
iacquire.com @iPullRank
43. 4. Ask yourself “will anybody care?”
Figure out who those people
are and then put your
content in front of them.
iacquire.com @iPullRank
44. 5. Get an awesome developer.
This is @iamchrisle. He is an
awesome developer. Get you Chris just released a ton of
one. tools for google docs. Get those
too: http://iacq.co/15AP6Ue
iacquire.com @iPullRank
45. 6. Use Data viz libraries
http://selection.datavisualiz
ation.ch/
iacquire.com @iPullRank
46. 7. Invest in quality research
iacquire.com @iPullRank
47. 8. Invest in stellar creative.
MEDIOCRITY has diminishing
returns and ultimately does
not scale.
iacquire.com @iPullRank
48. 9. Focus on the roi
See my mozcon Deck:
http://iacq.co/YHXlZa
iacquire.com @iPullRank
49. BLOGS
TWEETS VIDEO
ADS UGC
PLUGINS COMICS
COMMENTS PRODUCTS
UI ELEMENTS INFOGRAPHICS
PHOTOS
10. Diversify content types SERVICES
ANIMATIONS PHYSICAL SPACE
SLIDE DECKS PRINT MATERIAL
DATA PRESS
APIS PDFS
TOOLS EVENTS
iacquire.com PLATFORMS @iPullRank
50. 11. Developwhat rel-author is and that Google is looking to
People don’t know
your authors
rank content based on the people connected to it. Be ahead of that
curve.
iacquire.com @iPullRank
51. 12. guest post by audience not pagerank.
Use socialcrawlytics.com to
see if people are sharing and
topsy to find out who they
are
iacquire.com @iPullRank
52. 13. kickstart distribution w/ paid media
Place content in front of
the right audiences with
contextual ads
http://iacq.co/12Vwzm2
iacquire.com @iPullRank
53. 11. Leverage social metadata
Metadata is about having
content make the best first
impression.
http://iacq.co/Wf38UK
iacquire.com @iPullRank
54. 13. MAKE CONTENT YOU’RE
NOT AFRAID TO SHARE.
iacquire.com @iPullRank
55. Let us
Help you
With That
iacquire.com @iPullRank
56. then the
web will
be a better
place
iacquire.com @iPullRank