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Social Networking: How Can Your Business Benefit?

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Chi-chi Ekweozor
Chi-chi Ekweozor

The document discusses how social networking can benefit businesses. It begins with an introduction of the author and their background. Several case studies are presented that show how social media campaigns were successful for brands like Neutrogena, Hershey's, Microsoft, and Warner Music. The author advocates that businesses should embrace social media tools like blogs, videos, and online communities to engage customers and measure results. Free platforms like YouTube, WordPress and Facebook are recommended to get started with social media marketing.

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Social Networking: How Can Your Business Benefit? Chi-chi Ekweozor Managing Director RealFresh.TV Ltd www.realfresh.tv [email_address]
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover
www.realfresh.tv A Little Bit About Me
[object Object],[object Object],[object Object],[object Object],[object Object],www.realfresh.tv A Brief History
Real Fresh TV www.realfresh.tv ,[object Object],[object Object],[object Object]
www.realfresh.tv
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover
www.realfresh.tv Once upon a time…
www.realfresh.tv There was only one way to market…
www.realfresh.tv
www.realfresh.tv
www.realfresh.tv Along came broadband Internet...
www.realfresh.tv
www.realfresh.tv And an incredible shift started to take place…
www.realfresh.tv Institutional Control Consumer Control
www.realfresh.tv The truth is…
www.realfresh.tv
www.realfresh.tv The future will only magnify this trend.
www.realfresh.tv
www.realfresh.tv
www.realfresh.tv The Lesson For Business Owners?
www.realfresh.tv Embrace the Web
www.realfresh.tv How many people visited a social network in January?
www.realfresh.tv 19.2 million (58% of active UK Internet population).
www.realfresh.tv Average visitor spent 2 hours 26 minutes
www.realfresh.tv Your most influential customers are online.
www.realfresh.tv
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover
 
 
 
Examples: RealFresh.tv
www.realfresh.tv LonelyGirl15 Video Diary http://www.youtube.com/lonelygirl15
Over 50 million views since launch and counting. www.realfresh.tv LonelyGirl15 Facts
Each show attracted 100s of viewer comments on YouTube. www.realfresh.tv LonelyGirl15 Facts
Neutrogena and Hershey’s signed on as sponsors. www.realfresh.tv LonelyGirl15 Facts
Web’s first ‘social’ soap opera www.realfresh.tv Kate Modern Facts
www.realfresh.tv Kate Modern Web Soap http://www.bebo.com/abstractheart
Sponsors: Microsoft, Orange, Procter & Gamble, Warner Music, Paramount. www.realfresh.tv Kate Modern Facts
Each paid: £250k to ‘appear’ within show www.realfresh.tv Kate Modern Facts
Total audience: 35m videos viewed over a 5 month period (1.5m per week). www.realfresh.tv Kate Modern Facts
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv We Will Cover
[object Object],[object Object],[object Object],[object Object],www.realfresh.tv Use Social Media
www.realfresh.tv
[object Object],[object Object],[object Object],[object Object],[object Object],www.realfresh.tv Start Blogging
[object Object],[object Object],[object Object],[object Object],[object Object],www.realfresh.tv Video Your Prices
www.realfresh.tv
www.realfresh.tv Engagement You Can Measure
www.realfresh.tv http://www.youtube.com/watch?v=b5AWQ5aBjgE Make An Impression
www.realfresh.tv Credits and References Man and Laptop - http://www.southwestecommerce.com/images/manlaptop.jpg Top 6 Ideas for Incredible Viral Content – http://www.techipedia.com/2007/6-ideas-for-viral-content/ Digital Native - http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId=1&postId=1 Lonleygirl15 - http://mashable.com/images/lonelygirl15.png Social Media - http://www.flickr.com/photos/somethinnew/384489940/ Speech Bubble - http://dailyreport.afa.org/AFA/Features/personnel/box0320096schwalier.htm iTunes Logo - http://canucks.nhl.com/team/app/?service=page&page=NHLPage&id=20749 Attention Level: http://www.instablogsimages.com/images/2007/10/04/rainfall-measuring-wellington-boot_6642.jpg
www.realfresh.tv Credits and References Top 10 Ways to Sleep Smarter and Better - http://lifehacker.com/software/lifehacker-top-10/top-10-ways-to-sleep-smarter-and-better-309030.php What Are We Doing - http://www.flickr.com/photos/deestea/198091208/ Kate Modern on Bebo – http://www.bebo.com/abstractheart Guardian on Kate Modern – http://www.guardian.co.uk/media/2008/jan/16/bebo.television Genie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526 Paramount film plugs in Bebo’s Kate Modern - http://www.mad.co.uk/Main/Home/Articles/c1f55727cd9945ec8b280faca2da186a/Paramount-works-with-Bebo-to-get-film-plugs-into-Kate-Modern.html Social Media – http://www.dallaswebservices.com/images/blog_images/social-media.jpg http://www.popgadget.net/images/charlottetangye_footprint.jpg
www.realfresh.tv Credits and References Cat watching Cat – http://www.flickr.com/photos/cloudzilla/50257242/ Measuring Social Media – http://blogoscoped.com/archive/2008-03-21-n11.html http://www.jisclegal.ac.uk/search.htm Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html Contagious: http://www.levidepoches.fr/ Lighthouse: http://www.flickr.com/photos/mumbleyjoe/2043508173 Obay: http://www.flickr.com/photos/thebruce0/2280382961/ Digital Native: http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId=1&postId=1 Open Up: http://www.dallaswebservices.com/images/blog_images/social-media.jpg
www.realfresh.tv Credits and References Online Video Examples Schweppes Ad: slow motion balloons ad http://www.youtube.com/watch?v=pRFfJJjLpqw Views: 132,624 How To Fold A T-Shirt (Japanese)‏ http://www.youtube.com/watch?v=b5AWQ5aBjgE Views: 314,711 How To Fold A T-Shirt (English)‏ http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explained Views: 224,297 How To Shuffle Poker Chips http://www.5min.com/Video/Shuffle-Poker-Chips-Like-a-Pro-8284 Views: 76,600 Dove Evolution: http://www.youtube.com/watch?v=iYhCn0jf46U Views: 6,376,542 Ronaldinho: Touch of Gold http://www.youtube.com/watch?v=lsO6D1rwrKc Views: 21,723,156 Beauty is a product of PhotoShop http://www.youtube.com/watch?v=chd6FC6AAD8 Views: 1,701,937

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