Illiya Vjestica MD of Smartdog digital an Online Marketing Consultancy firm based in Leeds, Uk. These presentation slides are from his presentation at the Yorkshire Expo 2011 a business networking event which took place at York Racecourse. This talk focused on giving the attendees an overview of website marketing & social media and offered them some key tips and points to take away to start actioning on their website and online marketing.

1. WEbsite marketing &
SOCIAL MEDIA 2011
Illiya vjestica
MD @ Smartdog digital
© Copyright Smartdog Digital Ltd. 2011

2. The UK internet economy is
worth £100 billion. This is
7.2% of UK gross domestic
product.
Boston Consulting Group, Octob
er 2010

3. The Internet can help
your business....

4. The Internet can help
your business....
•Save Money

5. The Internet can help
your business....
•Save Money
•Increase ROI

6. The Internet can help
your business....
•Save Money
•Increase ROI
•Reach New Markets

7. The Internet can help
your business....
•Save Money
•Increase ROI
•Reach New Markets
•Drive Revenue

8. The Internet can help
your business....
•Save Money
•Increase ROI
•Reach New Markets
•Drive Revenue
•Find NEW customers

9. Evolution.
Flickr Username Image Credit: By fsse8info

10. NOW!
is the time to act!

12. #1: Get Your
HOUSE in Order.
Flickr Username Image Credit: By Kevin Saff

14. VS.

17. VS.

20. VS.

22. Users can now previ
ew
your website

23. Bigger Importance
on Local Search

24. A WEB DESIGNER
DOesn’t have all
the Answers.

25. #2 Google Analytics
It’s FRee!

26. I love
Web Analytics!

27. How does our websit
e
perform? Does it wo
rk?

28. M EASUREMENT
Flickr Username Image Credit: CarbonNYC

29. Understand where
your customers are!

30. What are your best
sources of traffic?

31. Do you know what
percentage of your sales
come through mobile?
Flickr Username Image Credit: By mikogo

32. How engaging is
your content?

33. AN ALYSE YOUR SO CIAL TRAFFIC

34. “If you cannot measure it,
you cannot improve it”
- Lord Kelvin, 1824-1907

35. Askin
g busi
questi ness
ons of
websi
te dat
a

36. What content
drives the
most sales?

37. How many of our web
visitors live close
enough to shop here?

38. FIND the golden
nuggets in your
website datA.

39. Start

40. #3
TEST!
ASK your customers
what they want.

41. Testing isreally
important!
*get away from ego driven
websites!

42. Fight the HiPPOs!
(Highest Paid Persons Opinion)
Flickr Username Image Credit: By wwarby William Warby

43. #4: Appeasing the
Great God Google.
Flickr Username Image Credit: By brewbooks

44. Keep
Your website regularly
updated
*Google will read it more often

45. The ‘perfectly’
optimised page!
Source: http://www.seomoz.org/

46. This is CONTENT
MARKETING!

47. Where’s your
killer content?
*Begin Writing a company blog
(POst once a month!)

48. http://www.smartdogdigital.com/blog

50. http://renegadeconservatoryguy.co.uk

51. A Blog adds value to your Online &
offline business

52. Companies that Blog
receive 50% more traffic!

53. Not Technical - Try Posterous.com

54. Blog by using e-mail
ing
posts

55. Reach Millions of
People & Boost
Your Website
Traffic Instantly
Reach Millions of People & Boost Your Website Traffic Instantly!
uk.prweb.com

56. START
5# TWEETING
*10 MINS A DAy

57. Give People a Reason to
Follow you or Become a Fan

58. http://twitter.com/
#!/delloutlet

59. Share Great content
QUotes
work w
ell
BUILD RELATIONSHIPS!

60. #5 GET NEtworkinG
*Online relationships to offline

61. #7 Start a
conversation on
twitter.
#6 Join Linkedin groups.

62. 80%
of Social M
edia
is word of m
outh

63. Go to where your
audience is...

64. Source: www.briansolis.com

65. Breaks news faster
than Trad. Media
Flickr Username Image Credit: By inju Kevin Lim

66. Social Media is over
taking search engin
es

67. Even Local News is being
broke through social media?

68. Even Local News is being
broke through social media?

69. Even Local News is being
broke through social media?

70. YOU
TUBE

71. VIDEO
7# record your businesS

72. Will it blend? Let pe
ople see
your products!
Website tr
affic
up 650%.
Blendtec h
seen a 500 as
increase i %
online sal n
es.

73. 30 Million
UK Active Members
*And growing fast!

74. #8 Get a Facebook Fan page

75. E=MONEY
TIM

76. E=MONEY
TIM
your social media
re you measure . traffic,
Make su ontior your time vs
activies and m eads & new contacts
exposure, l

77. Free Tools
Tweetie (Mac)

78. Free Tools
Tweetfeel.com
Monitter

79. Paid Tools
Co-Tweet
Hootsuite

80. # 9 Get a MOBILE
website.

81. 7.1 million Brits now access the
internet through their mobile phones
Internet Monitor Survey, Kanta
r Media, September 2010
Flickr Username Image Credit: By By osde8info clive darr

82. Remember
#10 KEEP IT SIMPLES.

83. What does A smartdog do?

84. ONLINE PROFILES & Contact
@smartdogdigital
@illiyav
linkedin.com/in/illiyavjestica
SMARTDOGDIGITAL.COM/BLOG
SMARTDOGDIGITAL.COM