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Website marketing & Social Media (Yorkshire Expo)
The document emphasizes the significance of the UK internet economy valued at £100 billion and its potential for businesses to save money, increase ROI, and drive revenue. It provides strategies for improving online presence, such as using Google Analytics, content marketing, social media engagement, and maintaining a mobile-optimized website. Additionally, it stresses the importance of measuring performance, testing customer preferences, and keeping content fresh to enhance visibility and customer reach.
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Website marketing & Social Media (Yorkshire Expo)
- 1. WEbsite marketing & SOCIALMEDIA 2011 Illiya vjestica MD @ Smartdog digital © Copyright Smartdog Digital Ltd. 2011
- 2. The UK interneteconomy is worth £100 billion. This is 7.2% of UK gross domestic product. Boston Consulting Group, Octob er 2010
- 3. The Internet canhelp your business....
- 4. The Internet canhelp your business.... •Save Money
- 5. The Internet canhelp your business.... •Save Money •Increase ROI
- 6. The Internet canhelp your business.... •Save Money •Increase ROI •Reach New Markets
- 7. The Internet canhelp your business.... •Save Money •Increase ROI •Reach New Markets •Drive Revenue
- 8. The Internet canhelp your business.... •Save Money •Increase ROI •Reach New Markets •Drive Revenue •Find NEW customers
- 9. Evolution. FlickrUsername Image Credit: By fsse8info
- 10. NOW! is the timeto act!
- 12. #1: Get Your HOUSEin Order. Flickr Username Image Credit: By Kevin Saff
- 14.
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- 20.
- 22. Users can nowprevi ew your website
- 23.
- 24. A WEB DESIGNER DOesn’thave all the Answers.
- 25.
- 26.
- 27. How does ourwebsit e perform? Does it wo rk?
- 28. M EASUREMENT Flickr UsernameImage Credit: CarbonNYC
- 29.
- 30. What are yourbest sources of traffic?
- 31. Do you knowwhat percentage of your sales come through mobile? Flickr Username Image Credit: By mikogo
- 32. How engaging is yourcontent?
- 33. AN ALYSE YOURSO CIAL TRAFFIC
- 34. “If you cannotmeasure it, you cannot improve it” - Lord Kelvin, 1824-1907
- 35. Askin g busi questi ness ons of websi te dat a
- 36. What content drivesthe most sales?
- 37. How many ofour web visitors live close enough to shop here?
- 38. FIND the golden nuggetsin your website datA.
- 39.
- 40. #3 TEST! ASK your customers whatthey want.
- 41. Testing isreally important! *get awayfrom ego driven websites!
- 42. Fight the HiPPOs! (HighestPaid Persons Opinion) Flickr Username Image Credit: By wwarby William Warby
- 43. #4: Appeasing the GreatGod Google. Flickr Username Image Credit: By brewbooks
- 44. Keep Your website regularly updated *Googlewill read it more often
- 45. The ‘perfectly’ optimised page! Source: http://www.seomoz.org/
- 46.
- 47. Where’s your killer content? *BeginWriting a company blog (POst once a month!)
- 48.
- 50.
- 51. A Blog addsvalue to your Online & offline business
- 52. Companies that Blog receive50% more traffic!
- 53. Not Technical -Try Posterous.com
- 54. Blog by usinge-mail ing posts
- 55. Reach Millions of People & Boost Your Website Traffic Instantly Reach Millions of People & Boost Your Website Traffic Instantly! uk.prweb.com
- 56.
- 57. Give People aReason to Follow you or Become a Fan
- 58. http://twitter.com/ #!/delloutlet
- 59. Share Great content QUotes work w ell BUILD RELATIONSHIPS!
- 60. #5 GET NEtworkinG *Online relationships to offline
- 61. #7 Start a conversation on twitter. #6 Join Linkedin groups.
- 62. 80% of Social M edia is word of m outh
- 63. Go to whereyour audience is...
- 64.
- 65. Breaks news faster than Trad. Media Flickr Username Image Credit: By inju Kevin Lim
- 66. Social Media isover taking search engin es
- 67. Even Local Newsis being broke through social media?
- 68. Even Local Newsis being broke through social media?
- 69. Even Local Newsis being broke through social media?
- 70.
- 71. VIDEO 7# record yourbusinesS
- 72. Will it blend?Let pe ople see your products! Website tr affic up 650%. Blendtec h seen a 500 as increase i % online sal n es.
- 73. 30 Million UK Active Members *And growing fast!
- 74. #8 Get aFacebook Fan page
- 75.
- 76. E=MONEY TIM your social media re you measure . traffic, Make su ontior your time vs activies and m eads & new contacts exposure, l
- 77. Free Tools Tweetie (Mac)
- 78. Free Tools Tweetfeel.com Monitter
- 79. Paid Tools Co-Tweet Hootsuite
- 80. # 9 Geta MOBILE website.
- 81. 7.1 million Britsnow access the internet through their mobile phones Internet Monitor Survey, Kanta r Media, September 2010 Flickr Username Image Credit: By By osde8info clive darr
- 82. Remember #10 KEEP ITSIMPLES.
- 83. What does Asmartdog do?
- 84. ONLINE PROFILES &Contact @smartdogdigital @illiyav linkedin.com/in/illiyavjestica SMARTDOGDIGITAL.COM/BLOG SMARTDOGDIGITAL.COM