-2/3 of smartphone users have feature phone as well
-46% use internet more than 3 hours / day, while no more than 28% access same hours from smart phone
-For brands, Samsung tops with 33% share followed by Nokia and apple
-Brand (53%), Pricing (52%) and Design (51%) are the main consideration factors
50-100K are the most common spending for the monthly phone usage
Less than 18% of smart phone users have paid for app
Korean and Japanese entertainment contents are both enjoyed by many people around the world and by Asian people in particular. This survey was conducted to find out how popular Korean and Japanese entertainment contents among the Vietnamese.
The survey results was collected nation-wide among over 600 males and females of the age 18-39 in July 2020.
Laptop Buyer Survey Insights Survey 2022 by 91mobiles91mobiles
We surveyed over 8,000 people to understand what laptops people are buying today, the aspects they consider important while choosing a new laptop, how they prefer buying, etc.
Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups
This report was made to summarize the trend by product category, by knowing the store numbers of the major players.
The report was made in April 2019.
MỜI BẠN ĐỂ LẠI EMAIL ĐỂ NHẬN BÁO CÁO ĐẦY ĐỦ
Báo cáo do Appota thực hiện cung cấp cho người đọc những nội dung chính như sau:
Tổng quan thị trường điện thoại di động
Diễn biến thị trường Game Mobile
Thị trường quảng cáo trên thiết bị di động
Thanh toán điện tử và thương mại điện tử
Ho Chi Minh and Hanoi are different in lifestyle, climate and demographics. How about their values and opinions? Let us see our full comparison of the values and characteristics between Ho Chi Minh and Hanoi
-2/3 of smartphone users have feature phone as well
-46% use internet more than 3 hours / day, while no more than 28% access same hours from smart phone
-For brands, Samsung tops with 33% share followed by Nokia and apple
-Brand (53%), Pricing (52%) and Design (51%) are the main consideration factors
50-100K are the most common spending for the monthly phone usage
Less than 18% of smart phone users have paid for app
Korean and Japanese entertainment contents are both enjoyed by many people around the world and by Asian people in particular. This survey was conducted to find out how popular Korean and Japanese entertainment contents among the Vietnamese.
The survey results was collected nation-wide among over 600 males and females of the age 18-39 in July 2020.
Laptop Buyer Survey Insights Survey 2022 by 91mobiles91mobiles
We surveyed over 8,000 people to understand what laptops people are buying today, the aspects they consider important while choosing a new laptop, how they prefer buying, etc.
Vietnam’s retail store landscape is rapidly changing, with the big rise and of modern trade stores, and the aggressive M&A from the giant groups
This report was made to summarize the trend by product category, by knowing the store numbers of the major players.
The report was made in April 2019.
MỜI BẠN ĐỂ LẠI EMAIL ĐỂ NHẬN BÁO CÁO ĐẦY ĐỦ
Báo cáo do Appota thực hiện cung cấp cho người đọc những nội dung chính như sau:
Tổng quan thị trường điện thoại di động
Diễn biến thị trường Game Mobile
Thị trường quảng cáo trên thiết bị di động
Thanh toán điện tử và thương mại điện tử
Ho Chi Minh and Hanoi are different in lifestyle, climate and demographics. How about their values and opinions? Let us see our full comparison of the values and characteristics between Ho Chi Minh and Hanoi
Motorbike is the main transportation in Vietnam. This survey was made with an intention to understand Vietnamese motorbike maintenance behavior.
The survey was conducted to 529 male & female among 18-39 years old in HCM & Hanoi in Jan 2018
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Online shopping is getting popular in Vietnam. The most popular segment is fashion area. Q&Me Vietnam market research has conducted the survey among Vietnam online shoppers.
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
Social media becomes the information hub for Vietnamese and they spend hours on Facebook, Zalo and the other services daily.
This survey was made to understand the latest trend and usage of social media service in Vietnam.
The survey was made in Sept 2018, to 620 people in HCM and Hanoi.
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Laptop have come must-have devices these days, thanks to use cases like "work from home" and "learn from home". This survey is based on 8,000 user responses and reveals insights on current and future ownership, how people choose new laptops, the aspects that matter to them while purchasing, and how they prefer buying.
Motorbike is the main transportation in Vietnam. This survey was made with an intention to understand Vietnamese motorbike maintenance behavior.
The survey was conducted to 529 male & female among 18-39 years old in HCM & Hanoi in Jan 2018
Many foreign fashion brand comes in to Vietnam recently but Vietnam has had a number of domestic apparel chains. We made research to understand its recognition and image differences
Online shopping is getting popular in Vietnam. The most popular segment is fashion area. Q&Me Vietnam market research has conducted the survey among Vietnam online shoppers.
Vietnam’s beer consumption is the highest among all South East Asia countries, while the other alcohol options such as whisky or wine have the increasing popularity. The recent impact of Covid-19 and the more strict alcohol control in driving had impacted the way they take alcohol.
This survey was made in order to understand Vietnamese alcohol drinking behaviors.
This survey was conducted among 18 years old in Vietnam of 504 in January 2021.
Social media becomes the information hub for Vietnamese and they spend hours on Facebook, Zalo and the other services daily.
This survey was made to understand the latest trend and usage of social media service in Vietnam.
The survey was made in Sept 2018, to 620 people in HCM and Hanoi.
Although Vietnam’s retail store is dominant by the general trade stores and local market, the landscape is changing with more variety of modern trade chain.
This report was made in order to share the trend of modern trade by comparing the number of major stores in Vietnam by categories.
The store counting is as of April, 2021.
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
Laptop have come must-have devices these days, thanks to use cases like "work from home" and "learn from home". This survey is based on 8,000 user responses and reveals insights on current and future ownership, how people choose new laptops, the aspects that matter to them while purchasing, and how they prefer buying.
Insights from our latest smartphone survey, covering data and trends on ownership patterns, buyer behaviour, aspects that matter while buying a new phone, and more.
The smartphone segment is the most dynamic arena in consumer technology, and brands keep coming up with newer models on a very frequent basis. But who are the people who’re buying all these devices? Which brands do people prefer the most? How are ownership patterns and brand loyalties shifting over time? How people decide on a new smartphone and what are the aspects that matter the most to them while buying one? Our survey has the answers
91mobiles Smartphone Buyer Insights Study April 202091mobiles
The key points addressed in the 91mobiles Smartphone Buyer Insights Survey 2020 are details on current and future smartphone ownership in India, how brand loyalty is shifting, smartphone aspects that matter to people, how they research and how they buy smartphones.
The Great Indian Smartphone Survey 2022 by 91mobiles91mobiles
The annual smartphone survey highlights trends related to smartphone ownership, brand loyalty, user satisfaction, how people purchase new phones, the features they want, and numerous other aspects of smartphone usage and purchase.
91mobiles' annual survey on smartphone ownership, loyalty trends, desired features and user satisfaction is here, and highlights interesting insights in the Indian smartphone industry.
The Great Indian Smartphone Survey 2021 by 91mobiles91mobiles
Based on over 15,000 responses, here are the insights from our Great Indian Smartphone Survey 2021, providing details on aspects like the phone brands people use, the ones they would like to buy next, how satisfied they are with their current handset, and details on their purchase preferences.
91mobiles Smartphone Buyer Insights Study 201991mobiles
91mobiles Smartphone Buyer Insights Study 2019 aims to unearth insights related to how often users upgrade their phones, what matters most to them while selecting a new daily driver, how they research for handsets, and their preferred buying modes and price ranges.
Vietnam is the connected country where people spends hours for internet. We conducted survey more than 500 people in HCM and Hanoi to understand their brand federations and purchase journey.
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it was occurring, and what advice to give digital marketers as a result. To answer these questions, Vital Findings used in-depth interviews, device tracking, and quantitative research in the US, UK, France, and Germany. Presented at THINK LA, INTERACT, the Razorfish Global Tech Summit, and showcased on Yahoo’s online advertiser resource center globally.
Using mobile sites, apps, and emerging technologies to build loyalty.
1. Survey of mobile users
2: Key insights and findings
3: Conclusion
4: Best practices
Attitudes and habits of Bulgarian internet users with regard to technologieschilko
Проучване „Навици и нагласи на българските интернет потребители по отношение на технологиите“ (11’14), проведено по поръчка на Samsung за проекта Live Smart.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Mobile Network Speed Test Survey 2019 by 91mobiles (India)91mobiles
91mobiles recently undertook a Mobile Network Speed Test Survey to identify the fastest mobile network in India, with help from real-world data sourced from smartphone users.
We asked users to run a network speed test on their smartphones using fast.com and share the screenshots of the results with us. And based on over 10,000 entries we received, here are the key highlights
91mobiles consumer insights study for smartphones91mobiles
As part of the 91mobiles Consumer Insights Study, we surveyed over 15,000 smartphone users in India to gain an insight into the brand loyalty, change in phone ownership patterns, common issues users face with their devices and their satisfaction levels with the phone.
The mobile industry in India seems to be growing prodigiously. That’s evident from our half-yearly mobile phone landscape reports as well, since the number of phones being launched in the country has increased year-on-year. Up until now that is. The year 2016, so far, seems to be defying the trend as the number of launches declined for the first time in three years. Not just that, the first half of the year was quite different as compared to previous years, be it in terms of shifting consumer preferences for price segments, or Chinese brands giving stiff competition to indigenous and established multinational manufacturers.
So, here's a comprehensive look at the state of affairs in the Indian mobile phone industry in H1 2016.
There’s little doubt that the mobile industry in India is growing at an unprecedented pace. But to put things in perspective, the real question is how fast it’s growing, especially when compared to the previous years? Well, to answer that question we’ve been bringing out comprehensive reports on the state of mobile phone market in India since the past couple of years, and now is time to take a closer look at the happenings in the sector in the year 2015. So, without further ado, let’s see what defined the smartphone market last year.
With so many launches and new brands entering the rapidly-growing phone market in the subcontinent, it's important to take a step back and get a macroscopic look at the state of the Indian phone market. Our past reports have revealed some interesting insights about the launches, spec trends as well as consumers' ever-changing interests. The first six months of 2015 revealed many surprises as well, and our report takes a comprehensive look at those trends.
The Xiaomi Mi Note performs and responds well to the apps and games in general, but with the Snapdragon 801 processor you have to be a little careful as the device heats up fast. However, the metal and glass body takes care of that with ease. Overall, the Mi Note definitely looks and feels more premium than what the brand is asking for it. A lot depends on how the company prices the device in India. A very compelling option if you can wait till it launches.
Our review of the Cyanogen-flayoured Yureka, the first offering from Micromax-backed brand YU. In a nutshell, we think that the Yureka is a very compelling buy for its asking price of Rs 8,999, but don't let that act as a spoiler... flick through the slides for a full loawdown.
The Oppo R5 comes with a nice set of features offering great functionality, above all the build quality offered by the device is amazing, and there are barely any flaws with the design except the missing 3.5mm audio connector, which takes away some part of the functionality. If you are looking for a smartphone with a powerful snapper, the R5 is certainly not the one and as its closest competition the Yu Yureka, beats the R5 in every domain and mostly in the price by being available at one third of its cost. But, if you are looking for a well built device which you can flaunt, the R5 is there for you, however you would be paying heavily for looks.
1. Laptop Buyer Insights Survey
(March 2023)
Based on 5,000+ laptop buyers
India’s #1 Gadget Discovery Site
2. Key questions asked in the survey
Which brand of laptop people own currently
How brand loyalties are shifting
How people research for new laptops
How people buy new laptops
Popularity of laptop brands by age
1
2
3
5
4
3. Demographic split and methodology
Demographic Split of Respondents
Survey Methodology
Gender:
85% men
15% women
Age:
13% below 18 years
27% between 18 and 24 years
29% between 25 and 34 years
18% between 35 and 44 years
13% above 44 years
Region:
North 46%
West 25%
East 16%
South 13%
Survey was conducted via Google forms
For response collection, survey was distributed on 91mobiles’ site and social
channels
Notes:
1) In this report, respondent data from 2022 has been compared with respondent data from 2023, to analyse trends
2) For slides with more than one graph, each graph is set at its own scale
6. HP
Acer
4.3%
5.5%
Mar 2022 Mar 2023
% of people owning Acer devices
32.0%
33.2%
Mar 2022 Mar 2023
% of people owning HP devices
Laptop brands that gained in ownership share
(From Mar 2022 to Mar 2023)
7. Mi
MSI
Laptop brands that gained in ownership share
(From Mar 2022 to Mar 2023)
0.4%
1.2%
Mar 2022 Mar 2023
% of people owning MSI devices
1.4% 1.5%
Mar 2022 Mar 2023
% of people owning Mi devices
8. Dell
Lenovo
Laptop brands that declined in ownership share
(From Mar 2022 to Mar 2023)
Apple
14.9% 14.7%
Mar 2022 Mar 2023
% of people owning Lenovo
devices
24.5%
23.1%
Mar 2022 Mar 2023
% of people owning Dell devices
4.3%
2.7%
Mar 2022 Mar 2023
% of people owning Apple
devices
9. Laptop brands people plan to buy next
HP and Dell will continue their dominance
Breakup of laptop brands people plan to buy next
HP
31.4%
Dell
23.9%
ASUS
13.9%
Lenovo
10.1%
Apple
9.1%
Acer
3.4%
MSI
2.0%
Mi
1.5%
Realme
1.2%
Infinix
1.0%
Avita
0.2%
Other
2.3%
10. Share*
*Refers to ownership share of laptop brands people own now and laptop brands they plan to buy in the future
Difference between laptop brands people plan to buy next and laptop
brands they own currently
6.4%
5.1%
0.8% 0.8% 0.7%
-1.8%
-4.6%
Apple ASUS MSI Dell Acer HP Lenovo
2022 2.7% 8.8% 1.2% 23.1% 5.5% 33.2% 14.7%
2023 9.1% 13.9% 2.0% 23.9% 6.2% 31.4% 10.1%
How ownership share of brands may change in the future
Apple will likely gain the most users, while Lenovo will lose the most
11. Brand loyalty / customer retention
Apple beats ASUS as the brand with the most loyal users
% of people likely to buy from the same laptop brand when they upgrade next
77.6%
64.0% 61.1% 59.2% 58.6%
48.4% 48.0%
36.9%
Apple ASUS HP Acer Dell Mi MSI Lenovo
12. How major brands will lose when users upgrade next
Dell users planning to
switch to
HP 16.3%
ASUS 8.6%
Lenovo 5.9%
HP users planning to
switch to
Apple 14.2%
Dell 8.2%
ASUS 6.5%
Apple users planning
to switch to
HP 5.2%
Dell 5.2%
ASUS 5.2%
ASUS users planning
to switch to
HP 11.8%
Apple 7.0%
Dell 4.8%
Acer users planning
to switch to
Dell 13.5%
Apple 7.7%
ASUS 7.2%
Lenovo users planning
to switch to
HP 20.8%
Dell 16.7%
ASUS 10.6%
Brand-wise % of people who wish to move to other brands from their current ones
13. Recap
o The brand with the highest share of users today: HP
o Brands with the highest increase in ownership share from Mar 2022 to Mar
2023: Acer, HP, MSI and Mi
o Brands with more than highest decrease in ownership share from Mar 2022 to
Mar 2023 : Lenovo, Dell and Apple
o Most preferred brand today with the highest number of users saying they want
to migrate to this brand when they upgrade next: HP
o The brands with the highest customer loyalty: Apple
15. How many laptops do you have in your household?
Number of laptops per household
Just over 20% households have 2 or more laptops
1 laptop, 76.2%
2 laptops, 15.8%
More than 2
laptops, 8.0%
16. What's your primary use case for a laptop?
What people most use their laptops for
5 in 10 people said for professional work
6.9%
7.6%
33.8%
51.7%
Entertainment
Gaming
Education
Professional work
17. How often do you end up changing your laptop?
Laptop upgrade frequency
2 in 10 people will likely upgrade their laptops within 2 years
Within 2 years,
17.2%
2 to 4 years, 23.8%
More than 4 years,
58.9%
18. Younger people tend to upgrade their laptops more frequently
compared to other age groups
20.0%
30.7%
25.2%
14.8%
9.3%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people changing their laptops within 2 years across age groups
19. What is the main reason for you to buy a new laptop for yourself?
Reason to buy a new laptop
~35% people upgrade because they want to own the latest or a better laptop
13.9%
7.3%
15.9%
28.7%
34.2%
Other
Want to avail a good deal that I am getting on a
new laptop
Want an extra laptop for WFH / kids' education
My current laptop is no longer working as well
as it used to
Want to own the latest or a better laptop
20. How much time did you take to decide while buying your current laptop?
How much time people take to decide on a new laptop
39% people take 2 weeks or more to decide, while 26% take more than 4 weeks
Less than 1 week,
37.6%
1 to 2 weeks,
23.2%
2 to 4 weeks,
12.9%
More than 4
weeks, 26.3%
21. What is your primary source of information while deciding on a new laptop?
Primary source of information while deciding on a new laptop
25% watch video reviews on YouTube, while another 22% check gadget sites
15.0%
18.0%
20.1%
22.1%
24.8%
Ask friends and family members for
recommendations
Visit offline store(s) to check options
Check e-commerce websites
Check gadget websites (91mobiles,
MySmartPrice, GSMArena, etc.)
Watch video reviews on YouTube
22. How many expert reviews or videos do you consult before buying a new laptop?
Expert content pieces viewed by people before buying a new laptop
50% people view more than 3 reviews before buying a new laptop
1 to 2, 17.7%
2 to 3, 16.6%
More than 3,
50.0%
None, 15.7%
23. How many laptops do you compare before finalizing the one you want to buy?
Number of devices considered while buying a new laptop
More than 50% people compare 4 or more laptops
2 to 3, 36.5%
4 to 5, 25.4%
More than 5,
26.4%
None, 11.7%
24. Recap
o More than 40% people upgrade their laptops within 4 years
o More than 30% people buy a new laptop just for an upgrade
o 25% watch video reviews on YouTube, while another 22% check gadget sites
as their primary source of information for a new laptop
o 50% people view more than 3 reviews before buying a new laptop
o More than 50% people compare 4 or more laptops when deciding a new laptop
26. Which aspect do you consider the most important while purchasing a new laptop?
Aspects that matter most while buying a new laptop
Performance is the most important
Performance
76.1%
Battery
7.9%
Storage
6.0%
Form factor
and design
3.2%
Display
2.5%
Other
4.2%
27. 72.6%
8.2% 6.9%
3.3% 3.0%
6.0%
76.1%
7.9%
6.0%
3.2% 2.5% 4.3%
Performance Battery Storage Form factor &
Design
Display Other
Mar 2022 Mar 2023
More people said performance matters most while purchasing a
new laptop in 2023 compared to 2022
Which aspect do you consider the most important while purchasing a new laptop
2022 vs 2023?
28. Which of these factors is most important for you while evaluating the
performance of your next laptop?
What matters most while evaluating a laptop’s performance
Almost 70% people consider processor most important
Processor
66.3%
RAM capacity
15.3%
Graphics card
8.7%
Benchmark scores
6.6%
SSD
3.2%
29. 72.6%
8.2% 6.9%
3.3% 3.0%
76.1%
7.9%
6.0%
3.2% 2.5%
Processor Battery Storage Form factor & Design Display
Mar 2022 Mar 2023
Which of these factors is most important for you while evaluating the performance
of your next laptop 2022 vs 2023?
More people said processor & benchmark scores matter most while
evaluating the performance of a new laptop in 2023 compared to 2022
30. Which of these factors is most important for you while evaluating the
display of your next laptop?
What matters most while evaluating a laptop’s display
More than 40% people consider screen technology most important
Screen technology (IPS
LCD, AMOLED, etc.)
43.9%
Screen resolution
20.5%
Display size
19.8%
Refresh rate
15.8%
31. 41.8%
22.5% 21.6%
14.1%
43.9%
19.8% 20.5%
15.8%
Screen technology (IPS
LCD, AMOLED, etc.)
Display size Screen resolution Refresh rate
Mar 2022 Mar 2023
Which of these factors is most important for you while evaluating the display of
your next laptop 2022 vs 2023?
More people consider screen technology & refresh rate most important
while evaluating a laptop’s display in 2023 compared to 2022
32. Which of these laptop processor brands have you heard of?
28.1%
31.0%
39.6%
44.1%
84.6%
MediaTek
Qualcomm
Apple
AMD
Intel
Laptop processor brands people had heard of
Intel dominates with 8 in 10 people having heard of the chip maker
33. Which brand’s processor do you prefer in a laptop?
Intel
58.5%
AMD
11.5%
Apple
7.7%
Qualcomm
2.9%
MediaTek
1.7%
Doesn’t matter as long
as it’s a good laptop
17.6%
Preferred laptop processor brand
More than half the people prefer Intel-powered laptops
34. Which brand’s GPU do you prefer in a laptop?
Intel
54.5%
NVIDIA
28.3%
AMD
17.2%
Preferred laptop GPU brand
More than 50% people prefer Intel’s GPU in their laptop
35. Which of these new-age features do you most want in your next laptop?
Good webcam and
speaker quality
37.2%
Hybrid / convertible form factor
(ability to use the laptop as a tablet or
detach the screen)
27.1%
Biometric authentication
(fingerprint reader or
face scanner)
26.9%
Privacy shutter on webcam
8.9%
Most wanted features in a new laptop
Almost 4 in 10 people want good webcam and speaker quality
36. 37.6%
26.8% 26.0%
9.7%
37.2%
26.9% 27.1%
8.9%
Good webcam and
speaker quality
Biometric authentication
(fingerprint reader or face
scanner)
Hybrid / convertible form
factor (ability to use the
laptop as a tablet or
detach the screen)
Privacy shutter on
webcam
Mar 2022 Mar 2023
Which of these new-age features do you most want in your next laptop 2022 vs
2023?
More people want Hybrid / convertible form factor in their next
laptop in 2023 compared to 2022
37. Recap
o 8 in 10 people said performance matters most while buying a new laptop
o Almost 70% people consider processor as the most important factor while
evaluating a laptop’s performance
o More than 40% people consider screen technology as the most important
factor while evaluating a laptop’s display
o Almost 60% people prefer Intel-powered laptops
39. Below ₹30,000
37.5%
Between ₹30,000
and ₹50,000
39.0%
Between
₹50,000 and
₹75,000
15.4%
Between ₹75,000 and
₹100,000
5.3%
More than ₹100,000
2.8%
How much did you pay for your current laptop?
Most popular price segments
24% people paid ₹50k or more for their current laptop
40. Most popular price segment for laptops 2022 vs 2023
More people are buying laptops priced ₹50k and higher, compared to 2022
37.5%
41.4%
14.4%
4.1%
2.6%
37.5%
39.0%
15.4%
5.3%
2.8%
Below ₹30,000 Between ₹30,000 and
₹50,000
Between ₹50,000 and
₹75,000
Between ₹75,000 and
₹100,000
More than ₹100,000
Mar 2022 Mar 2023
41. How would you pay for a new laptop?
Pay full amount
upfront
54.5%
Buy it on EMI
through bank credit /
debit card
28.0%
Buy it on EMI through
services like Bajaj
Finserv / ZestMoney
15.1%
Other
2.4%
Preferred mode of payment for a new laptop
5 in 10 people would pay full amount upfront
42. % of people that would prefer to buy a new phone on EMI through bank credit /
debit card
9.4%
22.7%
35.7%
19.9%
12.3%
Below 18 years 18 to 24 years 25 to 34 years 35 to 44 Above 44 years
People between 25 and 34 years are more likely to buy a new laptop
on EMI using a bank’s debit / credit card compared to other age groups
43. % of people that would prefer to buy a new phone through cardless EMI services
like Bajaj Finserv / Zestmoney
10.3%
26.6%
32.9%
21.0%
9.1%
Below 18 years 18 to 24 years 25 to 34 years 35 to 44 Above 44 years
People between 18 and 34 years are more likely to buy a new laptop
using cardless EMI services compared to other age groups
44. Where people would prefer to buy a new laptop if…
Online and offline
prices are the same
Online price is ₹1000
cheaper than offline
Offline price is ₹1000
cheaper than online
Online
34.1%
Offline
42.1%
Not sure
23.8%
Online
51.5%
Offline
27.0%
Not sure
21.5% Online
25.0%
Offline
49.5%
Not sure
25.4%
45. Recap
o 24% people paid ₹50k or more for their current laptop
o 5 in 10 people would pay full amount upfront, when buying a new laptop
o If offline and online prices are the same, 42% people would prefer to buy a
new laptop offline while 34% would prefer to buy online
47. Laptop brands that are more popular among younger users
ASUS Apple
Mi
3.7%
4.5%
1.3%
2.6%
1.5%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using Apple laptops across
age groups
3.7%
2.4%
0.6% 0.5% 0.4%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using Mi laptops across age
groups
10.6%
13.2%
7.9%
3.9%
6.5%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using ASUS laptops across
age groups
Realme
3.3%
0.9% 0.6%
0.3% 0.4%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using Realme laptops
across age groups
48. Laptop brands that are more popular among older users
16.8%
20.9%
27.0%
24.7% 23.2%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using Dell laptops across
age groups
8.4%
12.5%
14.4%
21.1%
17.5%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using Lenovo laptops across
age groups
Dell Lenovo
49. Recap
o Laptop brands that are more popular among younger users: ASUS, Apple,
Mi and Realme
o Laptop brands that are more popular among older users: Dell and Lenovo