Insights from our latest smartphone survey, covering data and trends on ownership patterns, buyer behaviour, aspects that matter while buying a new phone, and more.
The Great Indian Smartphone Survey 2022 by 91mobiles91mobiles
The annual smartphone survey highlights trends related to smartphone ownership, brand loyalty, user satisfaction, how people purchase new phones, the features they want, and numerous other aspects of smartphone usage and purchase.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
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The Great Indian Smartphone Survey 2022 by 91mobiles91mobiles
The annual smartphone survey highlights trends related to smartphone ownership, brand loyalty, user satisfaction, how people purchase new phones, the features they want, and numerous other aspects of smartphone usage and purchase.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
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social media marketing strategy 2023
Báo cáo tổng quan về Spotify in Vietnam 2020, cung cấp các thông tin như: số lượng users, hành vi và thói quen của người dùng Spotify tại Việt Nam. Để được tư vấn thêm thông tin chi tiết, bạn có thể liên hệ tại website www.thinkdigital.com.vn hoặc www.digitaltrend.asia/medialab
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2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
New Product Marketing PowerPoint Presentation SlidesSlideTeam
If you have a brilliant idea for the new product launch, our New Product Marketing PowerPoint Presentation Slides can portray your thoughts convincingly. This interesting and captivating new product development PPT graphics contains various impressive slides such as marketing tactics, launch tactics, momentum, product launch detailed plan, marketing plan, product launch marketing process, external communication tools, lead generation activities, lead generation funnel, press release plan, social media plan, sales training plan, marketing budget etc. Product launch marketing ideas PowerPoint background can likewise be utilized for a few more topics such as entering a new market, product development, product launch, launch strategy, market entry strategy, new product introduction, product led go-to-market strategy, product lifecycle management, product management, new product strategy, new product success factors and product marketing. Download new product promotion PPT to present a process of taking product conception to market. Ensure each individual gets due attention with our New Product Marketing PowerPoint Presentation Slides. It helps create inclusive conditions.
How important is TV in Vietnam? Vietnam is one of the biggest TV market in ASEAN, while the youth spend hours of their time on internet. How important is TV for them and is it still worthwhile for you to spend a million for TVCF?
These slides discuss Network Effects, Platforms, Standards, and Complex Systems. All of these concepts continue to become more important as the digital economy progresses. From Uber to Instacart, and from smart phones to driverless vehicles, these concepts are playing an increasingly important role in the global economy. Their impact is most obvious when one thinks of the winner take all markets that are becoming increasingly common.
This is one of the chapters of my new book: Beloved Brands. If you like this chapter, you can find the book on Amazon at https://lnkd.in/eF-mYPe
With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review.
Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business.
Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review.
The smartphone segment is the most dynamic arena in consumer technology, and brands keep coming up with newer models on a very frequent basis. But who are the people who’re buying all these devices? Which brands do people prefer the most? How are ownership patterns and brand loyalties shifting over time? How people decide on a new smartphone and what are the aspects that matter the most to them while buying one? Our survey has the answers
Báo cáo tổng quan về Spotify in Vietnam 2020, cung cấp các thông tin như: số lượng users, hành vi và thói quen của người dùng Spotify tại Việt Nam. Để được tư vấn thêm thông tin chi tiết, bạn có thể liên hệ tại website www.thinkdigital.com.vn hoặc www.digitaltrend.asia/medialab
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
New Product Marketing PowerPoint Presentation SlidesSlideTeam
If you have a brilliant idea for the new product launch, our New Product Marketing PowerPoint Presentation Slides can portray your thoughts convincingly. This interesting and captivating new product development PPT graphics contains various impressive slides such as marketing tactics, launch tactics, momentum, product launch detailed plan, marketing plan, product launch marketing process, external communication tools, lead generation activities, lead generation funnel, press release plan, social media plan, sales training plan, marketing budget etc. Product launch marketing ideas PowerPoint background can likewise be utilized for a few more topics such as entering a new market, product development, product launch, launch strategy, market entry strategy, new product introduction, product led go-to-market strategy, product lifecycle management, product management, new product strategy, new product success factors and product marketing. Download new product promotion PPT to present a process of taking product conception to market. Ensure each individual gets due attention with our New Product Marketing PowerPoint Presentation Slides. It helps create inclusive conditions.
How important is TV in Vietnam? Vietnam is one of the biggest TV market in ASEAN, while the youth spend hours of their time on internet. How important is TV for them and is it still worthwhile for you to spend a million for TVCF?
These slides discuss Network Effects, Platforms, Standards, and Complex Systems. All of these concepts continue to become more important as the digital economy progresses. From Uber to Instacart, and from smart phones to driverless vehicles, these concepts are playing an increasingly important role in the global economy. Their impact is most obvious when one thinks of the winner take all markets that are becoming increasingly common.
This is one of the chapters of my new book: Beloved Brands. If you like this chapter, you can find the book on Amazon at https://lnkd.in/eF-mYPe
With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review.
Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business.
Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review.
The smartphone segment is the most dynamic arena in consumer technology, and brands keep coming up with newer models on a very frequent basis. But who are the people who’re buying all these devices? Which brands do people prefer the most? How are ownership patterns and brand loyalties shifting over time? How people decide on a new smartphone and what are the aspects that matter the most to them while buying one? Our survey has the answers
91mobiles' annual survey on smartphone ownership, loyalty trends, desired features and user satisfaction is here, and highlights interesting insights in the Indian smartphone industry.
91mobiles Smartphone Buyer Insights Study April 202091mobiles
The key points addressed in the 91mobiles Smartphone Buyer Insights Survey 2020 are details on current and future smartphone ownership in India, how brand loyalty is shifting, smartphone aspects that matter to people, how they research and how they buy smartphones.
The Great Indian Smartphone Survey 2021 by 91mobiles91mobiles
Based on over 15,000 responses, here are the insights from our Great Indian Smartphone Survey 2021, providing details on aspects like the phone brands people use, the ones they would like to buy next, how satisfied they are with their current handset, and details on their purchase preferences.
91mobiles Smartphone Buyer Insights Study 201991mobiles
91mobiles Smartphone Buyer Insights Study 2019 aims to unearth insights related to how often users upgrade their phones, what matters most to them while selecting a new daily driver, how they research for handsets, and their preferred buying modes and price ranges.
Laptop Buyer Survey Insights Survey 2022 by 91mobiles91mobiles
We surveyed over 8,000 people to understand what laptops people are buying today, the aspects they consider important while choosing a new laptop, how they prefer buying, etc.
Laptop have come must-have devices these days, thanks to use cases like "work from home" and "learn from home". This survey is based on 8,000 user responses and reveals insights on current and future ownership, how people choose new laptops, the aspects that matter to them while purchasing, and how they prefer buying.
91mobiles consumer insights study for smartphones91mobiles
As part of the 91mobiles Consumer Insights Study, we surveyed over 15,000 smartphone users in India to gain an insight into the brand loyalty, change in phone ownership patterns, common issues users face with their devices and their satisfaction levels with the phone.
Indonesia’s Smartphone Market2014
Omnibus Popular Brand Index
A. Detail findings
1.Popular Brand Index
2.Brand awareness
3.Expansive
4.Last Used
5.Future Intention
6.Switching
7.General Information
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
Easy-to-use operation system, beautiful design, strong hardware configuration are top 3 reasons for buying the smartphone
Find more at : www.di-onlinesurvey.com
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Mobile Network Speed Test Survey 2019 by 91mobiles (India)91mobiles
91mobiles recently undertook a Mobile Network Speed Test Survey to identify the fastest mobile network in India, with help from real-world data sourced from smartphone users.
We asked users to run a network speed test on their smartphones using fast.com and share the screenshots of the results with us. And based on over 10,000 entries we received, here are the key highlights
The mobile industry in India seems to be growing prodigiously. That’s evident from our half-yearly mobile phone landscape reports as well, since the number of phones being launched in the country has increased year-on-year. Up until now that is. The year 2016, so far, seems to be defying the trend as the number of launches declined for the first time in three years. Not just that, the first half of the year was quite different as compared to previous years, be it in terms of shifting consumer preferences for price segments, or Chinese brands giving stiff competition to indigenous and established multinational manufacturers.
So, here's a comprehensive look at the state of affairs in the Indian mobile phone industry in H1 2016.
There’s little doubt that the mobile industry in India is growing at an unprecedented pace. But to put things in perspective, the real question is how fast it’s growing, especially when compared to the previous years? Well, to answer that question we’ve been bringing out comprehensive reports on the state of mobile phone market in India since the past couple of years, and now is time to take a closer look at the happenings in the sector in the year 2015. So, without further ado, let’s see what defined the smartphone market last year.
With so many launches and new brands entering the rapidly-growing phone market in the subcontinent, it's important to take a step back and get a macroscopic look at the state of the Indian phone market. Our past reports have revealed some interesting insights about the launches, spec trends as well as consumers' ever-changing interests. The first six months of 2015 revealed many surprises as well, and our report takes a comprehensive look at those trends.
The Xiaomi Mi Note performs and responds well to the apps and games in general, but with the Snapdragon 801 processor you have to be a little careful as the device heats up fast. However, the metal and glass body takes care of that with ease. Overall, the Mi Note definitely looks and feels more premium than what the brand is asking for it. A lot depends on how the company prices the device in India. A very compelling option if you can wait till it launches.
Our review of the Cyanogen-flayoured Yureka, the first offering from Micromax-backed brand YU. In a nutshell, we think that the Yureka is a very compelling buy for its asking price of Rs 8,999, but don't let that act as a spoiler... flick through the slides for a full loawdown.
The Oppo R5 comes with a nice set of features offering great functionality, above all the build quality offered by the device is amazing, and there are barely any flaws with the design except the missing 3.5mm audio connector, which takes away some part of the functionality. If you are looking for a smartphone with a powerful snapper, the R5 is certainly not the one and as its closest competition the Yu Yureka, beats the R5 in every domain and mostly in the price by being available at one third of its cost. But, if you are looking for a well built device which you can flaunt, the R5 is there for you, however you would be paying heavily for looks.
1. Smartphone Buyer Insights Survey
(April 2023)
Voice of 15,000+ users
India’s #1 Gadget Discovery Site
2. Objective of the survey
Key questions asked
Current brand ownership in the smartphone space
How brand loyalties are shifting
How people research for new smartphones
How people prefer to buy new smartphones
Popularity of smartphone brands by age and gender
1
2
3
4
5
3. Demographic split and methodology
Demographic Split of Respondents
Survey Methodology
Gender:
86% men
14% women
Age:
28% below 18 years
24% between 18 and 24 years
19% between 25 and 34 years
17% between 35 and 44 years
11% above 44 years
Region:
North 43%
West 31%
East 14%
South 12%
Survey was conducted via Google forms
For response collection, survey was distributed on 91mobiles’ site and social
channels
Notes:
1) In this report, respondent data from 2022 has been compared with respondent data from 2023, where applicable,
to analyse trends
2) For slides with more than one graph, please note each graph is set at its own scale
5. Smartphone brands people own today
Samsung is leading the race with 18% people using its devices
Breakup of smartphone brands owned by people currently
Samsung, 18.4%
Xiaomi, 13.1%
Vivo, 11.7%
Realme, 11.6%
Apple, 11.1%
OPPO, 9.0%
OnePlus, 6.0%
POCO, 2.7%
Motorola, 2.3%
Tecno, 1.6%
Infinix, 1.6%
iQOO, 1.5%
Google, 1.2%
Honor / Huawei,
1.0%
Nokia, 0.9%
ASUS, 0.8%
Micromax, 0.5%
Nothing, 0.3%
Other, 4.8%
6. Samsung
Smartphone brands that have gained in ownership share
(From April 2022 to April 2023)
Motorola
17.4% 18.4%
Apr 2022 Apr 2023
% of people owning Samsung
devices
1.6%
2.3%
Apr 2022 Apr 2023
% of people owning Motorola
devices
7. Infinix
Vivo POCO
1.1%
1.6%
Apr 2022 Apr 2023
% of people owning Infinix
devices
Smartphone brands that have gained in ownership share
(From April 2022 to April 2023)
11.2%
11.7%
Apr 2022 Apr 2023
% of people owning Vivo devices
2.3%
2.7%
Apr 2022 Apr 2023
% of people owning POCO
devices
8. Tecno
OPPO
Smartphone brands that have gained in ownership share
(From April 2022 to April 2023)
8.6%
9.0%
Apr 2022 Apr 2023
% of people owning OPPO
devices
1.2%
1.6%
Apr 2022 Apr 2023
% of people owning Tecno
devices
9. Xiaomi
iQOO Micromax
Smartphone brands that have gained in ownership share
(From April 2022 to April 2023)
12.9% 13.1%
Apr 2022 Apr 2023
% of people owning Xiaomi
devices
0.4%
0.5%
Apr 2022 Apr 2023
% of people owning Micromax
devices
1.2%
1.5%
Apr 2022 Apr 2023
% of people owning iQOO
devices
10. ASUS
Nokia
Smartphone brands that have declined in ownership share
(From April 2022 to April 2023)
1.0%
0.9%
Apr 2022 Apr 2023
% of people owning Nokia
devices
1.0%
0.8%
Apr 2022 Apr 2023
% of people owning ASUS
devices
11. OnePlus Apple
Smartphone brands that have declined in ownership share
(From April 2022 to April 2023)
14.3%
11.1%
Apr 2022 Apr 2023
% of people owning Apple
devices
7.2%
6.0%
Apr 2022 Apr 2023
% of people owning OnePlus
devices
11.9% 11.6%
Apr 2022 Apr 2023
% of people owning Realme
devices
Realme
12. 1.0%
0.7%
0.5% 0.5% 0.4% 0.4% 0.4%
0.3% 0.2%
-0.3%
-1.2%
-3.2%
Samsung Motorola Vivo Infinix POCO OPPO Tecno iQOO Xiaomi Realme OnePlus Apple
17.4% 1.6% 11.2% 1.1% 2.3% 8.6% 1.2% 1.2% 12.9% 11.9% 7.2% 14.3%
18.4% 2.3% 11.7% 1.6% 2.7% 9.0% 1.6% 1.5% 13.1% 11.6% 6.0% 11.1%
% change in current brand ownership 2022 vs 2023
Current Brand Ownership in 2022 Current Brand Ownership in 2023
Change in current brand ownership 2022 vs 2023
Which smartphone brand people currently own
13. Current brand preference: which smartphone brand people want to
own next (whenever they upgrade in the next 1 to 2 years)
Breakup of smartphone brands people plan to buy next
Apple, 20.3%
Samsung, 18.8%
OnePlus, 14.4%
Vivo, 7.9%
Realme, 7.9%
Xiaomi, 6.4%
OPPO, 5.4%
Motorola, 3.4%
iQOO, 3.3%
POCO, 2.3%
Google, 2.3%
Infinix, 1.4%
Nokia, 0.9%
Nothing, 0.8%
ASUS, 0.7%
Tecno, 0.6% Micromax, 0.5%
Other, 2.7%
14. 4.5%
1.4% 1.1% 0.8%
0.4% 0.3% 0.2% 0.1% 0.1%
-0.8% -0.9%
-2.5%
-6.9%
Samsung Motorola Vivo iQOO Nokia Tecno Micromax Infinix OPPO OnePlus Xiaomi Realme Apple
Change in brand preference 2022 vs 2023
Which brand people said they want to own next whenever they upgrade their devices
14.3% 2.0% 6.8% 2.5% 0.5% 0.3% 0.3% 1.3% 5.3% 15.2% 7.3% 10.4% 27.2%
18.8% 3.4% 7.9% 3.3% 0.9% 0.6% 0.5% 1.4% 5.4% 14.4% 6.4% 7.9% 20.3%
% change in the number of people who said they want to upgrade to the
following brands when they next buy a new phone
Preferred next brand in 2022 Preferred next brand in 2023
15. Recap
o The brand with the highest share of users today: Samsung
o Brands that saw an increase in ownership share from April 2022 to April 2023:
Samsung, Motorola, Vivo, Infinix, POCO, OPPO, Tecno, iQOO, Xiaomi and
Micromax
o Brands that saw a decrease in ownership share from April 2022 to April 2023:
Nokia, ASUS, Realme, OnePlus and Apple
o Most preferred brand today with the highest number of users saying they want
to migrate to this brand when they upgrade next: Apple
o The brand with the highest jump in user preference from April 2022 to April
2023: Samsung, followed by Motorola
o The brand with the highest fall in user preference from April 2022 to April 2023:
Apple
17. Brand loyalty / customer retention
Apple beats OnePlus as the brand with most loyal users
% of people likely to buy from the same smartphone brand when they upgrade next
84.7%
63.7%
55.6%
51.0%
44.2%
35.8% 34.8% 34.5%
31.4% 31.1% 29.5%
15.5%
Apple OnePlus Samsung iQOO Motorola Infinix Vivo Realme Xiaomi OPPO POCO Tecno
18. 7.8% 7.4%
2.4%
1.2% 1.1%
-0.4%
-1.4%
-2.6%
-3.5% -3.6% -3.8%
-8.0%
Samsung Tecno Vivo Motorola OPPO POCO iQOO Apple Infinix Xiaomi Realme OnePlus
47.8% 8.1% 32.4% 43.0% 30.0% 29.9% 52.4% 87.3% 39.3% 35.0% 38.3% 71.7%
55.6% 15.5% 34.8% 44.2% 31.1% 29.5% 51.0% 84.7% 35.8% 31.4% 34.5% 63.7%
Brand loyalty of current users in 2022 Brand loyalty of current users in 2023
Change in brand loyalty from last year
Samsung and Tecno saw a big jump, while Realme and OnePlus saw a big dip
% change in the number of current users who want to buy from the same
brand again when they upgrade next
19. How major brands will lose when users upgrade next
Vivo users planning
to switch to
Apple 15.6%
OnePlus 13.2%
Samsung 11.3%
Samsung users
planning to switch to
OnePlus 11.4%
Apple 9.1%
Realme 4.1%
Xiaomi users
planning to switch to
OnePlus 16.3%
Samsung 13.8%
Apple 8.6%
Realme users
planning to switch to
Apple 15.3%
OnePlus 12.5%
Samsung 12.1%
OPPO users planning
to switch to
Apple 17.1%
OnePlus 12.8%
Samsung 11.9%
OnePlus users
planning to switch to
Apple 12.6%
Samsung 10.0%
Google 2.3%
Brand-wise % of people who wish to move to other brands from their current ones
20. Recap
o The brands with the highest customer loyalty: Apple and OnePlus
o Brands with the highest increase in customer loyalty from 2022 to 2023:
Samsung and Tecno
o Brands with the highest decrease in customer loyalty from 2022 to 2023:
Realme and OnePlus
22. What is the main reason for you to buy a new smartphone for yourself?
Primary reason for buying a new phone
Almost 50% people buy a new phone just for an upgrade
10.0%
12.7%
36.2%
41.1%
Other
To avail a good deal that I am getting on a new
phone
To own the latest or a better smartphone
My current phone is no longer working as well
as it used to
23. How often do you end up changing your primary smartphone?
Within 6 months,
10.3%
6 months to 1 year,
8.6%
1 year to 2 years,
19.9%
After 2 years,
61.2%
Frequency of smartphone upgrade
Almost 40% people upgrade within 2 years, with 19% upgrading within a year
24. What is your primary source of information while deciding on a new phone?
13.2%
16.2%
21.4%
22.4%
26.8%
Check e-commerce websites
Visit offline store(s) to check options
Ask friends and family members for
recommendations
Watch video reviews on YouTube
Check gadget websites (91mobiles,
MySmartPrice, GSMArena, etc.)
How people decide on a new phone
~50% people research a new phone on gadget sites or YouTube before going to the store
25. Recap
o Almost 50% people buy a new phone just for an upgrade
o Almost 40% people upgrade their phone within 2 years, with 19%
upgrading within a year
o Almost 50% people research a new phone on gadget sites or
YouTube
27. Which smartphone attribute is most important to you while deciding on a
new phone?
Performance /
speed, 42.0%
Camera, 20.6%
Brand name, 17.6%
Battery, 10.1%
Design / looks,
6.7%
Display, 2.9%
Performance matters most to people while buying a new
smartphone
28. % of people that said camera matters most while deciding on a new phone
Younger people care more about camera while buying a new
phone compared to older age groups
36.7%
27.4%
16.0%
13.5%
6.4%
Below 18 years 18 to 24 years 25 to 34 years 35 to 44 Above 44 years
29. Which of these factors is most important for you while evaluating the
performance of your next smartphone?
RAM capacity (in
GB), 32.9%
Processor brand (Qualcomm
Snapdragon, MediaTek, Exynos,
etc), 31.8%
Processor clock
speed (in GHz),
19.6%
Special gaming features
(Touch response, smooth
refresh rate, shoulder triggers,
etc.), 10.4%
Benchmark scores (AnTuTu,
Geekbench, etc.), 5.3%
RAM capacity matters more to people than processor
brand while evaluating the performance of their next phone
30. Which of these is most important for you while evaluating the camera
capabilities of your next smartphone?
Resolution
(measured in
megapixels), 32.2%
Video capabilities (4k
video, slow-mo, etc.),
25.2%
Number of rear
cameras, 14.4%
AI capabilities /
software features,
13.4%
Selfie capabilities,
9.0%
Aperture (measured
in f-number), 5.8%
How people evaluate a phone’s camera capability
31. Which of these upcoming flagships are you most looking forward to?
34.5%
1.9%
3.2%
3.3%
4.2%
5.2%
9.9%
14.1%
23.6%
Not interested in premium phones
ASUS ROG Phone 7
Motorola Edge 40 Pro
Samsung Galaxy Z Fold 5
Google Pixel 8 series
OPPO Find X6 series
OnePlus V Fold
Samsung Galaxy S23 FE
Apple iPhone 15 series
Upcoming flagship devices people are most excited about
Apple iPhone 15 series tops the list
32. Which of these upcoming budget / mid-range smartphones are you most
looking forward to?
28.0%
4.3%
4.7%
6.5%
6.6%
8.2%
8.8%
11.6%
21.2%
Not interested in budget or mid-range smartphones
POCO F5 series
Realme GT 3
Google Pixel 7a
OPPO Reno 10 series
Realme 11 series
iPhone SE 4
Samsung Galaxy M54
OnePlus Nord CE 3
Upcoming mid-range devices people are most excited about
OnePlus Nord CE 3 tops the list
33. Recap
o 42% people said performance / speed of the phone is the most important
aspect while buying a new phone
o Men care more about performance while buying a new phone compared to
women
o Women care more about camera while buying a new phone compared to men
o 33% people consider RAM capacity as the most important factor while
evaluating a phone’s performance
o 32% people consider megapixel count as the most important factor while
evaluating a phone’s camera
35. How much did you pay for your current phone?
Below ₹10,000,
33.5%
Between ₹10,000 and ₹20,000,
40.7%
Between ₹20,000 and ₹30,000,
13.9%
More than ₹30,000,
11.9%
Most popular price segment for smartphones
Almost 30% people own devices priced above ₹20k
36. 70% people are planning to buy a new phone in 2023
Are you planning to buy a new phone this year?
Yes, 69.7%
No, 15.6%
Not sure,
14.7%
37. Almost 30% people own a 5G phone today
Do you currently own a 5G phone?
No, 72.6%
Yes, 27.4%
38. Where people would prefer to buy a new phone if…
Online and offline price
are the same
Online price is ₹1000
cheaper than offline
Offline price is ₹1000
cheaper than online
Online,
40.9%
Offline,
34.2%
Not sure,
24.9%
Online,
51.6%
Offline,
24.3%
Not sure,
24.1%
Online,
30.4%
Offline,
40.0%
Not sure,
29.6%
39. How would you pay for a new smartphone?
Pay full amount
upfront, 49.0%
Buy it on EMI through
bank credit / debit card,
20.0%
Buy it on EMI through
services like Bajaj
Finserve / ZestMoney,
14.9%
Other, 16.1%
Preferred mode of payment for a new smartphone
Almost 35% people would opt for EMIs
40. Will you get a new bank credit card or cardless EMI card (like Bajaj Finserv, UNI)
because it offers a good discount on a phone you want to buy?
No, 46.9%
Yes, 33.0%
Maybe,
20.1%
33% people said they would get a new bank credit card or a cardless
EMI card if it offers a good discount on a new phone they want
41. Would you buy extended warranty to protect your new phone against
spills and screen damage?
No, 40.9%
Yes, 39.0%
Maybe,
20.0%
Will people pay extra for extended warranty on their new phone
Almost 40% said they would
Note: The question told people that extended warranty can cost 7% to 10% of the phone’s price
42. Younger people are more likely to buy extended warranty to protect
a new phone compared to older age groups
% of people that are likely to buy extended warranty to protect their new phone
against spills and screen damage
36.0%
27.6%
16.1%
12.3%
8.0%
Below 18 years 18 to 24 years 25 to 34 years 35 to 44 years Above 44 years
43. Would you buy a new phone through smartphone upgrade programs such as Galaxy
Forever, Mi Smart Upgrade or Realme Real Upgrade?
Yes, 43.3%
No, 30.6%
Maybe, 26.1%
Will people buy a new phone through upgrade programs
Almost 45% said they would
Note: The question explained how an upgrade program works – one can get a new phone at ~70% of the
cost, and then upgrade after 12 months or retain the phone by paying the remaining amount)
44. What do you do with your old smartphone?
Keep it with me,
49.5%
Exchange it for a discount on
my new phone, 30.7%
Sell it offline, 10.5%
Sell it online on Cashify, 5.4%
Sell it online on OLX / Quikr,
4.0%
What people do with their old smartphone
31% said they would exchange it for a discount on a new phone
45. Recap
o 70% people are planning to buy a new phone in 2023
o 27% people own a 5G phone today
o Almost 35% people would opt for EMIs to buy a new phone
o 33% people would get a new credit card or cardless EMI card for a good
discount on a new phone
o 39% people would pay extra for extended warranty on their new phone
o 43% people would buy a new smartphone through smartphone upgrade
programs
o 31% people would exchange their old smartphone for a discount on a new
phone