The Great Indian Smartphone Survey 2022 by 91mobiles91mobiles
The annual smartphone survey highlights trends related to smartphone ownership, brand loyalty, user satisfaction, how people purchase new phones, the features they want, and numerous other aspects of smartphone usage and purchase.
Insights from our latest smartphone survey, covering data and trends on ownership patterns, buyer behaviour, aspects that matter while buying a new phone, and more.
Social media becomes the information hub for Vietnamese and they spend hours on Facebook, Zalo and the other services daily.
This survey was made to understand the latest trend and usage of social media service in Vietnam.
The survey was made in Sept 2018, to 620 people in HCM and Hanoi.
The Great Indian Smartphone Survey 2022 by 91mobiles91mobiles
The annual smartphone survey highlights trends related to smartphone ownership, brand loyalty, user satisfaction, how people purchase new phones, the features they want, and numerous other aspects of smartphone usage and purchase.
Insights from our latest smartphone survey, covering data and trends on ownership patterns, buyer behaviour, aspects that matter while buying a new phone, and more.
Social media becomes the information hub for Vietnamese and they spend hours on Facebook, Zalo and the other services daily.
This survey was made to understand the latest trend and usage of social media service in Vietnam.
The survey was made in Sept 2018, to 620 people in HCM and Hanoi.
Laptop Buyer Survey Insights Survey 2022 by 91mobiles91mobiles
We surveyed over 8,000 people to understand what laptops people are buying today, the aspects they consider important while choosing a new laptop, how they prefer buying, etc.
China travel retail market report by daxue consultingDaxue Consulting
Now is the prime time to start your China travel retail market strategy, below shows key findings in the report:
The new duty-free policies boost domestic travel retail sales, including a cancellation of the 8K RMB / person spending limit for each item
Sales of Duty-Free goods in Hainan increased 103% YoY in 2020
Brick and mortar duty free stores and pop-ups are becoming tourist sites themselves, brands ranging from Uniqlo to Prada are tapping into this opportunity
Digital 2023 Turkey (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkey in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkey, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
Digital 2023 Hungary (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Hungary in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Hungary, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
GroupM's TYNY report explores how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. In the forecast, we’ve also developed a framework modeled on a PEST analysis to lay these out in detail.
Facebook Messenger and Zalo are the two most commonly used messaging application in Vietnam. How are they used differently, then? Take a look at our full report to compare the best two apps in Vietnam
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
2023 - The year when brands build
on consumer trust
The last few years have been disruptive. We’ve gone through
a pandemic, lockdowns, supply chain issues, and a cost of
living crisis. Consumers have come out of it changed.
More urgent, more demanding, more fickle, and until now,
brands have struggled to keep up.
4
#SocialMediaTrends2023
Introduction
2023 will disrupt all that.
Brands won’t take back control. But, they will learn to shake
up the industry by managing the symbiotic consumer/brand
relationship. Simply by being better listeners, and using more
immersive consumer insights to get closer to their
communities, with a seamless ability to quickly capitalize,
and act on them.
In the 8th edition of our report, we look at the 10 biggest
trends of 2023, and how they are driven by the needs of
consumers. Including:
• Data-backed insights on why the trends will matter in 2023
(and beyond)
• Input from global experts and industry veterans on why
these trends matter
• A combination of insights and brand actions to maximize
outcomes for consumers and brands
A nationwide survey was conducted by mediasmart, an Affle company between August-September 2022 in partnership with VTION, with 2,592 respondents across Metros and non-Metros. Among the respondents, 81% were males and 19% were females.
OmniChannel Retail Best Practices for Brands and RetailersStephany Gochuico
This research work provides retailers practical insights, real-world strategies, solutions, and recommendations to improve customer experience, increase business results and maintain competitive advantage in the retail industry.
CONTENTS
1. Why and what is OmniChannel Retail?
2. What are the consumer behaviours?
3. Who are the Best-in-Class OmniChannel Retailers?
4. What are the OmniChannel Challenges in France?
5. What are the OmniChannel Best Practices?
6. How to deal with Showroomers?
7. How to be successful in implementing OmniChannel?
Measuring the success of CTV/OTT campaign for Utah tourism, Arrivalist tracked actual arrivals in the state as a result of media exposure (CTV video ads).
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Digital 2021 Vietnam (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vietnam in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
The smartphone segment is the most dynamic arena in consumer technology, and brands keep coming up with newer models on a very frequent basis. But who are the people who’re buying all these devices? Which brands do people prefer the most? How are ownership patterns and brand loyalties shifting over time? How people decide on a new smartphone and what are the aspects that matter the most to them while buying one? Our survey has the answers
91mobiles Smartphone Buyer Insights Study April 202091mobiles
The key points addressed in the 91mobiles Smartphone Buyer Insights Survey 2020 are details on current and future smartphone ownership in India, how brand loyalty is shifting, smartphone aspects that matter to people, how they research and how they buy smartphones.
Laptop Buyer Survey Insights Survey 2022 by 91mobiles91mobiles
We surveyed over 8,000 people to understand what laptops people are buying today, the aspects they consider important while choosing a new laptop, how they prefer buying, etc.
China travel retail market report by daxue consultingDaxue Consulting
Now is the prime time to start your China travel retail market strategy, below shows key findings in the report:
The new duty-free policies boost domestic travel retail sales, including a cancellation of the 8K RMB / person spending limit for each item
Sales of Duty-Free goods in Hainan increased 103% YoY in 2020
Brick and mortar duty free stores and pop-ups are becoming tourist sites themselves, brands ranging from Uniqlo to Prada are tapping into this opportunity
Digital 2023 Turkey (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkey in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkey, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
WeChat is providing unique insight into the future of social CRM.
WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities.
Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now.
Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat.
Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.
Digital 2023 Hungary (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Hungary in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Hungary, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
GroupM's TYNY report explores how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. In the forecast, we’ve also developed a framework modeled on a PEST analysis to lay these out in detail.
Facebook Messenger and Zalo are the two most commonly used messaging application in Vietnam. How are they used differently, then? Take a look at our full report to compare the best two apps in Vietnam
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
2023 - The year when brands build
on consumer trust
The last few years have been disruptive. We’ve gone through
a pandemic, lockdowns, supply chain issues, and a cost of
living crisis. Consumers have come out of it changed.
More urgent, more demanding, more fickle, and until now,
brands have struggled to keep up.
4
#SocialMediaTrends2023
Introduction
2023 will disrupt all that.
Brands won’t take back control. But, they will learn to shake
up the industry by managing the symbiotic consumer/brand
relationship. Simply by being better listeners, and using more
immersive consumer insights to get closer to their
communities, with a seamless ability to quickly capitalize,
and act on them.
In the 8th edition of our report, we look at the 10 biggest
trends of 2023, and how they are driven by the needs of
consumers. Including:
• Data-backed insights on why the trends will matter in 2023
(and beyond)
• Input from global experts and industry veterans on why
these trends matter
• A combination of insights and brand actions to maximize
outcomes for consumers and brands
A nationwide survey was conducted by mediasmart, an Affle company between August-September 2022 in partnership with VTION, with 2,592 respondents across Metros and non-Metros. Among the respondents, 81% were males and 19% were females.
OmniChannel Retail Best Practices for Brands and RetailersStephany Gochuico
This research work provides retailers practical insights, real-world strategies, solutions, and recommendations to improve customer experience, increase business results and maintain competitive advantage in the retail industry.
CONTENTS
1. Why and what is OmniChannel Retail?
2. What are the consumer behaviours?
3. Who are the Best-in-Class OmniChannel Retailers?
4. What are the OmniChannel Challenges in France?
5. What are the OmniChannel Best Practices?
6. How to deal with Showroomers?
7. How to be successful in implementing OmniChannel?
Measuring the success of CTV/OTT campaign for Utah tourism, Arrivalist tracked actual arrivals in the state as a result of media exposure (CTV video ads).
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Digital 2021 Vietnam (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vietnam in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vietnam, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
The smartphone segment is the most dynamic arena in consumer technology, and brands keep coming up with newer models on a very frequent basis. But who are the people who’re buying all these devices? Which brands do people prefer the most? How are ownership patterns and brand loyalties shifting over time? How people decide on a new smartphone and what are the aspects that matter the most to them while buying one? Our survey has the answers
91mobiles Smartphone Buyer Insights Study April 202091mobiles
The key points addressed in the 91mobiles Smartphone Buyer Insights Survey 2020 are details on current and future smartphone ownership in India, how brand loyalty is shifting, smartphone aspects that matter to people, how they research and how they buy smartphones.
91mobiles' annual survey on smartphone ownership, loyalty trends, desired features and user satisfaction is here, and highlights interesting insights in the Indian smartphone industry.
The Great Indian Smartphone Survey 2021 by 91mobiles91mobiles
Based on over 15,000 responses, here are the insights from our Great Indian Smartphone Survey 2021, providing details on aspects like the phone brands people use, the ones they would like to buy next, how satisfied they are with their current handset, and details on their purchase preferences.
91mobiles Smartphone Buyer Insights Study 201991mobiles
91mobiles Smartphone Buyer Insights Study 2019 aims to unearth insights related to how often users upgrade their phones, what matters most to them while selecting a new daily driver, how they research for handsets, and their preferred buying modes and price ranges.
Laptop have come must-have devices these days, thanks to use cases like "work from home" and "learn from home". This survey is based on 8,000 user responses and reveals insights on current and future ownership, how people choose new laptops, the aspects that matter to them while purchasing, and how they prefer buying.
91mobiles consumer insights study for smartphones91mobiles
As part of the 91mobiles Consumer Insights Study, we surveyed over 15,000 smartphone users in India to gain an insight into the brand loyalty, change in phone ownership patterns, common issues users face with their devices and their satisfaction levels with the phone.
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it was occurring, and what advice to give digital marketers as a result. To answer these questions, Vital Findings used in-depth interviews, device tracking, and quantitative research in the US, UK, France, and Germany. Presented at THINK LA, INTERACT, the Razorfish Global Tech Summit, and showcased on Yahoo’s online advertiser resource center globally.
Attitudes and habits of Bulgarian internet users with regard to technologieschilko
Проучване „Навици и нагласи на българските интернет потребители по отношение на технологиите“ (11’14), проведено по поръчка на Samsung за проекта Live Smart.
The rise of Cross Platform Media Consumption in US : 70% of digital users ...Sumit Roy
Users are now moving across their digital screens, From PC to mobile to Gaming device to their Tablets or Kindle... The increasing duplication of users across devices .. is a huge challenge to Brands .The digital universe that accesses the internet via PC or mobile device has grown to over 200
million people in the U.S. alone. As the number of connected adults has grown, so have the amount of cross-screen users. In fact, 70% of digital users are now cross-device, up from 63% a year ago.% during the same period
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Mobile Network Speed Test Survey 2019 by 91mobiles (India)91mobiles
91mobiles recently undertook a Mobile Network Speed Test Survey to identify the fastest mobile network in India, with help from real-world data sourced from smartphone users.
We asked users to run a network speed test on their smartphones using fast.com and share the screenshots of the results with us. And based on over 10,000 entries we received, here are the key highlights
The mobile industry in India seems to be growing prodigiously. That’s evident from our half-yearly mobile phone landscape reports as well, since the number of phones being launched in the country has increased year-on-year. Up until now that is. The year 2016, so far, seems to be defying the trend as the number of launches declined for the first time in three years. Not just that, the first half of the year was quite different as compared to previous years, be it in terms of shifting consumer preferences for price segments, or Chinese brands giving stiff competition to indigenous and established multinational manufacturers.
So, here's a comprehensive look at the state of affairs in the Indian mobile phone industry in H1 2016.
There’s little doubt that the mobile industry in India is growing at an unprecedented pace. But to put things in perspective, the real question is how fast it’s growing, especially when compared to the previous years? Well, to answer that question we’ve been bringing out comprehensive reports on the state of mobile phone market in India since the past couple of years, and now is time to take a closer look at the happenings in the sector in the year 2015. So, without further ado, let’s see what defined the smartphone market last year.
With so many launches and new brands entering the rapidly-growing phone market in the subcontinent, it's important to take a step back and get a macroscopic look at the state of the Indian phone market. Our past reports have revealed some interesting insights about the launches, spec trends as well as consumers' ever-changing interests. The first six months of 2015 revealed many surprises as well, and our report takes a comprehensive look at those trends.
The Xiaomi Mi Note performs and responds well to the apps and games in general, but with the Snapdragon 801 processor you have to be a little careful as the device heats up fast. However, the metal and glass body takes care of that with ease. Overall, the Mi Note definitely looks and feels more premium than what the brand is asking for it. A lot depends on how the company prices the device in India. A very compelling option if you can wait till it launches.
Our review of the Cyanogen-flayoured Yureka, the first offering from Micromax-backed brand YU. In a nutshell, we think that the Yureka is a very compelling buy for its asking price of Rs 8,999, but don't let that act as a spoiler... flick through the slides for a full loawdown.
The Oppo R5 comes with a nice set of features offering great functionality, above all the build quality offered by the device is amazing, and there are barely any flaws with the design except the missing 3.5mm audio connector, which takes away some part of the functionality. If you are looking for a smartphone with a powerful snapper, the R5 is certainly not the one and as its closest competition the Yu Yureka, beats the R5 in every domain and mostly in the price by being available at one third of its cost. But, if you are looking for a well built device which you can flaunt, the R5 is there for you, however you would be paying heavily for looks.
1. Smartphone Buyer Insights Survey
(April 2022)
Voice of 15,000+ users
India’s #1 Gadget Discovery Site
2. Objective of the survey
Key questions asked
Current brand ownership in the smartphone space
How brand loyalties are shifting
How people research for new smartphones
How people prefer to buy new smartphones
Popularity of smartphone brands by age and gender
1
2
3
4
5
3. Demographic split and methodology
Demographic Split of Respondents
Survey Methodology
Gender:
87% men
13% women
Age:
32% below 18 years
28% between 18 and 24 years
19% between 25 and 34 years
14% between 35 and 44 years
7% above 44 years
Region:
North 42%
West 31%
East 14%
South 13%
Survey was conducted via Google forms
For response collection, survey was distributed on 91mobiles’ site and social
channels
Notes:
1) In this report, respondent data from 2021 has been compared with respondent data from 2022, where applicable,
to analyse trends
2) For slides with more than one graph, please note each graph is set at its own scale
5. Smartphone brands people own today
Samsung is leading the race with 17% people using its devices
Breakup of smartphone brands owned by people currently
Samsung, 17.4%
Apple, 14.3%
Xiaomi, 12.9%
Realme, 11.9%
Vivo, 11.2%
OPPO, 8.6%
OnePlus, 7.2%
POCO, 2.3%
Motorola, 1.6%
Honor / Huawei,
1.3%
iQOO, 1.2%
Tecno, 1.2%
Infinix, 1.1%
Nokia, 1.0%
ASUS, 1.0%
Google, 0.8% Micromax, 0.4% Other, 4.5%
6. Apple
7.0%
14.3%
Apr 2021 Apr 2022
% of people owning Apple devices
Smartphone brands that have gained in ownership share
(From April 2021 to April 2022)
Vivo
7.2%
11.2%
Apr 2021 Apr 2022
% of people owning Vivo devices
7. Realme
OPPO
6.7%
8.6%
Apr 2021 Apr 2022
% of people owning OPPO
devices
10.8%
11.9%
Apr 2021 Apr 2022
% of people owning Realme
devices
Smartphone brands that have gained in ownership share
(From April 2021 to April 2022)
8. Infinix
Tecno
7.1% 7.2%
Apr 2021 Apr 2022
% of people owning OnePlus
devices
OnePlus
0.7%
1.1%
Apr 2021 Apr 2022
% of people owning Infinix
devices
0.4%
1.2%
Apr 2021 Apr 2022
% of people owning Tecno
devices
Smartphone brands that have gained in ownership share
(From April 2021 to April 2022)
9. Samsung
Xiaomi
Smartphone brands that have declined in ownership share
(From April 2021 to April 2022)
21.5%
12.9%
Apr 2021 Apr 2022
% of people owning Xiaomi
devices
22.8%
17.4%
Apr 2021 Apr 2022
% of people owning Samsung
devices
10. Motorola Honor / Huawei
2.7%
1.6%
Apr 2021 Apr 2022
% of people owning Motorola
devices
2.3%
1.3%
Apr 2021 Apr 2022
% of people owning Honor/Huawei
devices
Smartphone brands that have declined in ownership share
(From April 2021 to April 2022)
11. POCO
ASUS Nokia
1.7%
1.0%
Apr 2021 Apr 2022
% of people owning ASUS
devices
2.8%
2.3%
Apr 2021 Apr 2022
% of people owning POCO
devices
1.6%
1.0%
Apr 2021 Apr 2022
% of people owning Nokia
devices
Smartphone brands that have declined in ownership share
(From April 2021 to April 2022)
12. Current brand preference: which smartphone brand people want to
own next (whenever they upgrade in the next 1 to 2 years)
Breakup of smartphone brands people plan to buy next
Apple, 27.2%
OnePlus, 15.2%
Samsung, 14.3%
Realme, 10.4%
Xiaomi, 7.3%
Vivo, 6.8%
OPPO, 5.3%
iQOO, 2.4%
POCO, 2.3%
Motorola, 2.0%
Infinix, 1.3%
Google, 1.2%
ASUS, 0.7%
Nokia, 0.5%
Micromax, 0.3%
Tecno, 0.3% Other, 2.4%
13. 15.0%
3.0%
0.7% 0.6% 0.1% 0.1%
-0.2% -0.3% -0.4% -0.7% -0.8%
-2.3%
-8.5% -8.5%
Apple Vivo Infinix OPPO Motorola Tecno OnePlus Micromax Nokia ASUS POCO Realme Samsung Xiaomi
Change in brand preference 2021 vs 2022
Which brand people said they want to own next whenever they upgrade their devices
12.2% 3.8% 0.6% 4.7% 1.9% 0.2% 15.4% 0.6% 0.9% 1.4% 3.1% 12.7% 22.8% 15.8%
27.2% 6.8% 1.3% 5.3% 2.0% 0.3% 15.2% 0.3% 0.5% 0.7% 2.3% 10.4% 14.3% 7.3%
% change in the number of people who said they want to upgrade to the
following brands when they next buy a new phone
Preferred next brand in 2021 Preferred next brand in 2022
14. Recap
o The brand with the highest share of users today: Samsung
o Brands that saw an increase in ownership share from April 2021 to April 2022:
Apple, Vivo, OPPO, Realme, Tecno, Infinix and OnePlus
o Brands that saw a decrease in ownership share from April 2021 to April 2022:
Xiaomi, Samsung, Motorola, Honor/Huawei, ASUS, POCO and Nokia
o Most preferred brand today with the highest number of users saying they want
to migrate to this brand when they upgrade next: Apple
o The brand with the highest jump in user preference from April 2021 to April
2022: Apple, followed by Vivo
o The brand with the highest fall in user preference from April 2021 to April 2022:
Xiaomi and Samsung
16. Brand loyalty / customer retention
Apple beats OnePlus as the brand with most loyal users
% of people likely to buy from the same smartphone brand when they upgrade next
87.3%
71.7%
52.4%
47.8%
43.0%
39.3% 38.3%
35.0%
32.4%
30.0% 29.9%
24.2%
18.3%
8.1%
Apple OnePlus iQOO Samsung Motorola Infinix Realme Xiaomi Vivo OPPO POCO ASUS Nokia Tecno
17. Motorola Apple OnePlus Vivo ASUS Infinix Nokia OPPO POCO Samsung Xiaomi Realme Tecno
27.3% 75.4% 67.1% 30.0% 23.0% 39.8% 25.0% 38.8% 39.8% 59.2% 46.3% 52.3% 22.7%
43.0% 87.3% 71.7% 32.4% 24.2% 39.3% 18.3% 30.0% 29.9% 47.8% 35.0% 38.3% 8.1%
Brand loyalty of current users in 2021 Brand loyalty of current users in 2022
Change in brand loyalty from last year
Motorola and Apple saw a big jump, while Realme and Tecno saw a big dip
% change in number of current users who want to buy from the same brand again
when they upgrade next
15.7%
11.9%
4.6%
2.4%
1.2%
-0.5%
-6.7%
-8.8% -9.9%
-11.3% -11.4%
-14.0% -14.6%
18. How major brands will lose when users upgrade next
Vivo users planning
to switch to
Apple 23.1%
OnePlus 12.4%
Samsung 7.8%
Samsung users
planning to switch to
Apple 15.3%
OnePlus 12.3%
Realme 6.9%
Xiaomi users
planning to switch to
OnePlus 14.6%
Apple 14.3%
Samsung 10.2%
Realme users
planning to switch to
Apple 19.8%
OnePlus 11.7%
Samsung 7.4%
OPPO users planning
to switch to
Apple 23.2%
OnePlus 12.7%
Samsung 6.3%
OnePlus users
planning to switch to
Apple 10.8%
Samsung 7.8%
Oppo 1.5%
Brand-wise % of people who wish to move to other brands from their current ones
19. Recap
o The brands with the highest customer loyalty: Apple and OnePlus
o Brands with the highest increase in customer loyalty from 2021 to 2022:
Motorola, Apple and OnePlus
o Brands with the highest decrease in customer loyalty from 2021 to 2022:
Tecno, Realme and Xiaomi
21. What is the main reason for you to buy a new smartphone for yourself?
My current phone is no longer
working as well as it used to,
41.7%
To own the latest or a better
smartphone, 36.1%
To avail a good deal that I
am getting on a new phone,
12.4%
Other, 9.8%
Primary reason for buying a new phone
Almost 50% people buy a new phone just for an upgrade
22. Men are more likely to buy a new phone just for an upgrade
compared to women
37%
28%
Men Women
% of people that buy a new phone just for an upgrade
23. How often do you end up changing your primary smartphone?
Within 6 months,
10.8%
6 months to 1
year, 11.4%
1 year to 2 years,
21.3%
After 2 years,
56.6%
Frequency of smartphone upgrade
Almost 45% people upgrade within 2 years, with 22% upgrading within a year
24. What is your primary source of information while deciding on a new phone?
11.5%
16.6%
21.8%
22.9%
27.2%
Check e-commerce websites
Visit offline store(s) to check options
Ask friends and family members for
recommendations
Watch video reviews on YouTube
Check gadget websites (91mobiles,
MySmartPrice, GSMArena, etc.)
How people decide on a new phone
50% people research a new phone on gadget sites or YouTube before going to the store
25. % of people that check gadget websites while deciding on a new phone
28%
18%
Men Women
Men are more likely to check gadget websites while deciding
on a new phone compared to women
26. % of people that watch YouTube videos while deciding on a new phone
24%
18%
Men Women
Men are more likely to watch YouTube videos while deciding on
a new phone compared to women
27. Recap
o Almost 50% people buy a new phone just for an upgrade
o Almost 45% people upgrade their phone within 2 years, with 22%
upgrading within a year
o 50% people research a new phone on gadget sites or YouTube
o Men are more likely to visit gadget sites or watch reviews on YouTube
before buying a new phone compared to women
29. Which smartphone attribute is most important to you while deciding on a
new phone?
Performance /
speed, 42.9%
Camera, 20.0%
Brand name, 17.9%
Battery, 9.7%
Design / looks,
6.4%
Display, 3.0%
Performance matters most to people while buying a new
smartphone
30. % of people that said camera matters most while deciding on a new phone
Younger people care more about camera while buying a new
phone compared to older age groups
25%
22%
17%
13%
12%
Below 18 years 18 to 24 years 25 to 34 years 35 to 44 Above 44 years
31. % of people that said performance/speed matters most while deciding on
a new phone
Men care more about performance/speed while buying a
new phone compared to women
45%
31%
Men Women
32. % of people that said camera matters most while deciding on a new
phone
19%
27%
Men Women
Women care more about camera while buying a new phone
compared to men
33. Which of these factors is most important for you while evaluating the
performance of your next smartphone?
RAM capacity (in
GB), 33.1%
Processor brand (Qualcomm
Snapdragon, MediaTek, Exynos,
etc), 31.4%
Processor clock
speed (in GHz),
18.2%
Special gaming features
(Touch response, smooth
refresh rate, shoulder triggers,
etc.), 12.3%
Benchmark scores (AnTuTu,
Geekbench, etc.), 5.0%
RAM capacity matters more to people than processor
brand while evaluating the performance of their next phone
34. Which of these is most important for you while evaluating the camera
capabilities of your next smartphone?
Resolution
(measured in
megapixels), 28.3%
Video capabilities (4k
video, slow-mo, etc.),
26.2%
Number of rear
cameras, 15.0%
AI capabilities /
software features,
14.5%
Selfie capabilities,
10.0%
Aperture (measured
in f-number), 6.0%
How people evaluate a phone’s camera capability
35. 33%
22% 21%
9% 9%
6%
28%
14%
26%
15%
6%
10%
Resolution
(measured in
megapixels)
AI capabilities /
software features
Video capabilities
(4k video, slow-
mo, etc.)
Number of rear
cameras
Aperture
(measured in f-
number)
Selfie capabilities
2021 2022
How people evaluate a phone’s camera 2021 vs 2022: video capabilities,
number of rear cameras and selfie capabilities matter more
Which of these is most important for you while evaluating the camera
capabilities of your next smartphone?
36. Which of these upcoming flagships are you most looking forward to?
30.4%
1.7%
1.9%
2.4%
3.2%
8.3%
8.7%
14.5%
29.0%
Not interested in premium phones
ASUS ROG Phone 6
Motorola Frontier
Samsung Galaxy Z Fold 4
iQOO 10 Pro
Xiaomi 12 Ultra
Samsung Galaxy S22 FE
OnePlus 10 Ultra
Apple iPhone 14 series
Upcoming flagship devices people are most excited about
Apple iPhone 14 series tops the list
37. Which of these upcoming budget / mid-range smartphones are you most
looking forward to?
29.6%
2.6%
5.4%
6.2%
8.7%
9.0%
9.4%
12.6%
16.5%
Not interested in budget or mid-range smartphones
Samsung Galaxy M13
Google Pixel 6a
Xiaomi 12 Lite 5G
Realme 10 series
OnePlus Nord CE 3
Samsung Galaxy F63 5G
OnePlus Nord 3
Redmi Note 12 Pro
Upcoming mid-range devices people are most excited about
Redmi Note 12 Pro series tops the list
38. Recap
o 43% people said performance / speed of the phone is the most important
aspect while buying a new phone
o Men care more about performance while buying a new phone compared to
women
o Women care more about camera while buying a new phone compared to men
o 33% people consider RAM capacity as the most important factor while
evaluating a phone’s performance
o 28% people consider megapixel count as the most important factor while
evaluating a phone’s camera
40. How much did you pay for your current phone?
Below ₹10,000,
32.6%
Between ₹10,000
and ₹20,000,
40.9%
Between ₹20,000
and ₹30,000,
14.0%
More than
₹30,000, 12.5%
Most popular price segment for smartphones
Almost 30% people own devices priced above ₹20k
41. 85% people are planning to buy a new phone in 2022
Are you planning to buy a new phone this year?
Yes, 85.3%
Not sure,
9.6%
No, 5.1%
42. 81% people are considering buying a 5G phone next
Would you buy a 5G phone in 2022?
Yes, 70.3%
No, 19.3%
Maybe / depends on the
price, 10.5%
43. Where people would prefer to buy a new phone if…
Online and offline price
are the same
Online price is ₹1000
cheaper than offline
Offline price is ₹1000
cheaper than online
Online,
41.3%
Offline,
33.8%
Not sure,
24.9%
Online,
50.2%
Offline,
25.5%
Not sure,
24.3%
Online,
30.6%
Offline,
39.7%
Not sure,
29.7%
44. How would you pay for a new smartphone?
Pay full amount
upfront, 50.5%
Buy it on EMI through
bank credit / debit card,
19.2%
Buy it on EMI through
services like Bajaj
Finserve / ZestMoney,
14.8%
Other, 15.4%
Preferred mode of payment for a new smartphone
Almost 35% people would opt for EMIs
45. % of people that would prefer to buy a new phone on EMI through bank credit /
debit card
14%
16%
27%
28%
20%
Below 18 years 18 to 24 years 25 to 34 years 35 to 44 Above 44 years
People between 25 and 44 years are more likely to buy a new phone
on EMI using a bank’s debit / credit card compared to other age groups
46. % of people that would prefer to buy a new phone through cardless EMI services
like Bajaj Finserv / Zestmoney
12%
15%
17% 17%
16%
Below 18 years 18 to 24 years 25 to 34 years 35 to 44 Above 44 years
People between 25 and 44 years are more likely to buy a new phone
using cardless EMI services compared to other age groups
47. Will you get a new bank credit card or cardless EMI card (like Bajaj Finserv, UNI)
because it offers a good discount on a phone you want to buy?
No, 42.9%
Yes, 36.5%
Maybe,
20.6%
37% people said they would get a new bank credit card or a cardless
EMI card if it offers a good discount on a new phone they want
48. Would you buy extended warranty to protect your new phone against
spills and screen damage?
Yes, 43.9%
No, 36.7%
Maybe,
19.5%
Will people pay extra for extended warranty on their new phone
44% said they would
Note: The question told people that extended warranty can cost 7% to 10% of the phone’s price
49. 34%
44%
2021 2022
% of people that are likely to buy extended warranty to protect their new phone
against spills and screen damage
More people said they would buy extended warranty to protect
their new phone in 2022 compared to 2021
50. Younger people are more likely to buy extended warranty to protect
a new phone compared to older age groups
% of people that are likely to buy extended warranty to protect their new phone
against spills and screen damage
53%
49%
35% 33%
27%
Below 18 years 18 to 24 years 25 to 34 years 35 to 44 Above 44 years
51. Would you buy a new phone through smartphone upgrade programs such as Galaxy
Forever, Mi Smart Upgrade or Realme Real Upgrade?
Yes, 46.6%
No, 28.7%
Maybe, 24.7%
Will people buy a new phone through upgrade programs
Almost 50% said they would
Note: The question explained how an upgrade program works – one can get a new phone at ~70% of the
cost, and then upgrade after 12 months or retain the phone by paying the remaining amount)
52. 35%
47%
2021 2022
% of people that are likely to buy a new phone through smartphone upgrade
programs such as Galaxy Forever, Mi Smart Upgrade or Realme Real Upgrade
More people said they would buy a new phone through
smartphone upgrade programs in 2022 compared to 2021
53. What do you do with your old smartphone?
Keep it with me,
47.1%
Exchange it for a discount on
my new phone, 32.0%
Sell it offline, 11.2%
Sell it online on Cashify, 5.9%
Sell it online on OLX / Quikr,
3.9%
What people do with their old smartphone
32% said they would exchange it for a discount on a new phone
54. Recap
o 85% people are planning to buy a new phone in 2021
o 81% people are planning to buy a 5G phone next
o Almost 35% people would opt for EMIs to buy a new phone
o 37% people would get a new credit card or cardless EMI card for a good
discount on a new phone
o 44% people would pay extra for extended warranty on their new phone
o 47% people would buy a new smartphone through smartphone upgrade
programs
o 32% people would exchange their old smartphone for a discount on a new
phone