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Sony Corporation is a leading Japanese manufacturer of electronic devices, games and entertainment products which incurred huge amount of loss for four consecutive years. The company declared that it incurred a total loss of 6.4 billion dollars for the year end in March 2012. The company’s main weakness lies in the numerous product lines In addition to this problem, the company also faces both internal and external challenges. Thus, a SWOT analysis and Porter’s Five Forces Analysis is carried out to understand the basic strengths and weaknesses of the organization. This helped to find out the basic reason behind the poor performance of Sony Corporation. Based on the analysis, a-five year recommendation plan have been framed that consist of four basic steps. Following this plan would help the organization to improve it current position in market.
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
Insights from our latest smartphone survey, covering data and trends on ownership patterns, buyer behaviour, aspects that matter while buying a new phone, and more.
Sony Corporation is a leading Japanese manufacturer of electronic devices, games and entertainment products which incurred huge amount of loss for four consecutive years. The company declared that it incurred a total loss of 6.4 billion dollars for the year end in March 2012. The company’s main weakness lies in the numerous product lines In addition to this problem, the company also faces both internal and external challenges. Thus, a SWOT analysis and Porter’s Five Forces Analysis is carried out to understand the basic strengths and weaknesses of the organization. This helped to find out the basic reason behind the poor performance of Sony Corporation. Based on the analysis, a-five year recommendation plan have been framed that consist of four basic steps. Following this plan would help the organization to improve it current position in market.
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
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PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
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The Xiaomi Mi Note performs and responds well to the apps and games in general, but with the Snapdragon 801 processor you have to be a little careful as the device heats up fast. However, the metal and glass body takes care of that with ease. Overall, the Mi Note definitely looks and feels more premium than what the brand is asking for it. A lot depends on how the company prices the device in India. A very compelling option if you can wait till it launches.
Our review of the Cyanogen-flayoured Yureka, the first offering from Micromax-backed brand YU. In a nutshell, we think that the Yureka is a very compelling buy for its asking price of Rs 8,999, but don't let that act as a spoiler... flick through the slides for a full loawdown.
The Oppo R5 comes with a nice set of features offering great functionality, above all the build quality offered by the device is amazing, and there are barely any flaws with the design except the missing 3.5mm audio connector, which takes away some part of the functionality. If you are looking for a smartphone with a powerful snapper, the R5 is certainly not the one and as its closest competition the Yu Yureka, beats the R5 in every domain and mostly in the price by being available at one third of its cost. But, if you are looking for a well built device which you can flaunt, the R5 is there for you, however you would be paying heavily for looks.
The Great Indian Smartphone Survey 2021 by 91mobiles
1. The Great Indian Smartphone Survey
(August 2021)
Voice of 15,000+ smartphone users
India’s #1 Gadget Discovery Site
2. Key questions asked in the survey
Which brand of smartphone people own currently
How satisfied people are with their current devices
Peoples’ rating on quality of after-sales support
Which smartphone brand people would like to own next
When people are planning to buy their next phone
1
2
3
4
5
3. Demographic split and methodology
Demographic Split of Respondents
Survey Methodology
Gender:
90% men
10% women
Age:
46% below 21 years
34% between 22 and 34 years
12% between 35 and 44 years
08% above 44 years
Region:
North 34%
South 26%
West 26%
East 14%
Survey was conducted via Google forms
For response collection, survey was distributed on 91mobiles’ site and social
channels
Notes:
1) In this report, respondent data from 2020 has been compared with respondent data from 2021, where applicable,
to analyse trends.
2) For slides with more than one graph, each graph is set to its own scale
5. Smartphone brands people own today
Samsung is at the top with 21% people owning its smartphones
Breakup of smartphone brands owned by people currently
Samsung, 21.3%
Xiaomi, 20.3%
Realme, 15.0%
Vivo, 8.1%
OnePlus, 7.4%
OPPO, 6.8%
POCO, 4.3%
Apple, 3.2%
Motorola, 2.3%
Huawei / Honor,
1.6%
Nokia, 1.4%
iQOO, 1.3%
ASUS, 1.1%
Other, 5.9%
6. POCO
Realme
10.2%
15.0%
2020 2021
% of people owning Realme
devices
2.1%
4.3%
2020 2021
% of people owning POCO
devices
OnePlus
5.6%
7.4%
2020 2021
% of people owning OnePlus
devices
Smartphone brands that gained in ownership share
(From 2020 to 2021)
7. Samsung
27.2%
21.3%
2020 2021
% of people owning Samsung
devices
Smartphone brands that declined in ownership share
(From 2020 to 2021)
Motorola
3.2%
2.3%
2020 2021
% of people owning Motorola
devices
Vivo
8.7% 8.1%
2020 2021
% of people owning Vivo
devices
8. Xiaomi
20.3% 20.2%
2020 2021
% of people owning Xiaomi
devices
Smartphone brands that declined in ownership share
(From 2020 to 2021)
Nokia
ASUS
1.9%
1.1%
2020 2021
% of people owning ASUS
devices
1.9%
1.4%
2020 2021
% of people owning Nokia
devices
9. Breakup of smartphone brands people plan to buy next*
Samsung, 17.8%
OnePlus, 17.1%
Apple, 14.6%
Realme, 12.2%
Xiaomi, 10.8%
Vivo, 4.3%
POCO, 3.8%
OPPO, 3.8%
iQOO, 3.2%
Google, 3.0%
Motorola, 2.6%
ASUS, 1.9%
Other, 4.7%
Breakup of smartphone brands people plan to buy next
Samsung is the most preferred brand, followed by OnePlus
*This data is more indicative of which smartphone brand people aspire to buy next.
10. Share*
Current 3.2% 7.4% 0.4% 1.3% 1.1% 1.4% 4.3% 15.0% 6.8% 21.3% 8.1% 20.3%
Future 14.6% 17.1% 3.0% 3.2% 1.9% 0.9% 3.8% 12.2% 3.8% 17.8% 4.3% 10.8%
*Refers to ownership share of smartphone brands people own now and smartphone brands they plan to buy in the future
Difference between smartphone brands people plan to buy next and
smartphone brands they own currently
How ownership share of brands may change in the future
Apple is likely to gain the most users, while Xiaomi may lose the most
11.4%
9.8%
2.7% 1.9%
0.8%
-0.4% -0.4%
-2.8% -3.0% -3.5% -3.8%
-9.4%
Apple OnePlus Google iQOO ASUS Nokia POCO Realme OPPO Samsung Vivo Xiaomi
11. Latest smartphone features that people want
High screen refresh rate is the most sought-after feature
Latest features that people want in their phones
High screen
refresh rate (120Hz
and above), 29.5%
High-resolution
cameras (108MP
and above), 20.3%
Fast charge
support (30W and
above), 17.5%
Waterproofing,
11.3%
Wireless charging,
5.6%
24. Service centre visits and experience
Almost 60% people have visited a service centre to fix their phone’s issues
If you had to take your smartphone to a service centre, how was the
quality of service provided?
Good, 17.5%
Very good, 15.5%
Average, 15.2%
Poor, 4.2%
Very poor, 3.7%
Have not taken my
smartphone to a
service centre,
43.8%
28. Brand loyalty / customer retention
Apple tops the list as the brand with the most loyal users
% of people likely to buy from the same smartphone brand when they upgrade next
70%
44% 42%
32% 31%
28% 28%
25% 25% 24%
21% 21%
Apple Samsung OnePlus Realme iQOO Motorola Xiaomi Vivo OPPO ASUS POCO Nokia
29. How major brands will lose when users upgrade next
Samsung users
planning to switch to
OnePlus 13.2%
Apple 12.4%
Realme 7.5%
Xiaomi users
planning to switch to
OnePlus 17.6%
Samsung 12.3%
Apple 11.9%
Realme users
planning to switch to
OnePlus 16.7%
Apple 14.1%
Samsung 9.3%
OnePlus users
planning to switch to
Apple 24.6%
Samsung 12.5%
Xiaomi 5.2%
Brand-wise % of people who wish to move to other brands from their current ones
30. How major brands will lose when users upgrade next
Vivo users planning
to switch to
OnePlus 20.8%
Samsung 16.3%
Apple 10.1%
OPPO users planning
to switch to
OnePlus 16.7%
Realme 11.4%
Samsung 10.9%
Brand-wise % of people who wish to move to other brands from their current ones
Apple users planning
to switch to
OnePlus 8.0%
Samsung 7.3%
Google 4.0%
33. When people plan to buy their next phone
35% said during the pre-Diwali festive sales
When are you planning to buy your next smartphone?
During the pre-Diwali
festive sales (Amazon
Great Indian Festival,
Flipkart Big Billion Days,
etc.), 35.3%
In the next 5 to 6
months, 24.5%
I'm not looking to
buy a phone
anytime soon,
40.2%
34. Where people would prefer to buy a new phone if…
Online and offline prices
are the same
Online price is ₹1000
cheaper than offline
Offline price is ₹1000
cheaper than online
Online,
41.0%
Offline,
34.0%
Not sure,
25.0%
Online,
57.4%
Offline,
20.2%
Not
sure,
22.4%
Online,
23.3%
Offline,
46.0%
Not sure,
30.7%
35. Which online store would you prefer to buy your next phone on (if there
is no difference in price)?
38.5%
35.0%
21.4%
5.0%
Flipkart Amazon.in Brand's own store
(Samsung.com, Mi.com,
OPPO Store, etc.)
Other e-commerce
stores (Tata CliQ, Happi
Mobiles, etc.)
Where people prefer to buy a new phone online
Almost 4 in 10 people prefer Flipkart
36. Which of these products would you consider buying, if you get good
deals during the upcoming festive sales?
Earphones /
Headphones /
Speakers, 24.6%
Smartwatch /
Fitness tracker,
20.3%
Laptops, 15.9%
Tablets, 5.1%
Wireless charger,
4.5%
Others, 7.7%
Not looking to buy
any, 21.8%
Likelihood to buy new products in the upcoming festive sales
Almost 70% people would buy some type of gadget if they get good deals