The November 2020 laptop buyer insights survey in India involved over 8,000 users and revealed that HP and Dell dominate the laptop market with about 60% ownership. Key findings include the importance of the processor for purchasing decisions, with most buyers preferring to spend under ₹50,000 and spending more than two weeks comparing options before deciding. Younger users show a preference for brands like Asus and Apple, while 90% of respondents check prices online before purchase.

1. Laptop Buyer Insights Survey
November 2020
Based on 8,000+ users
India’s #1 Gadget Discovery Site

2. Key questions asked in the survey
Which brand of laptop people own currently
How people decide on a new laptop
Aspects that matter the most when purchasing a new laptop
How people prefer to purchase a new laptop
1
2
3
4

3. Demographic split and methodology
Demographic Split of Respondents
Survey Methodology
Gender:
 85% men
 15% women
Age:
 6% below 18 years
 31% between 18 and 24 years
 30% between 25 and 34 years
 18% between 35 and 44 years
 15% above 44 years
Region:
 North 41%
 South 16%
 West 28%
 East 15%
 Survey was conducted via Google forms
 For response collection, survey was distributed on 91mobiles’ site
and social channels
Note: For slides with more than one graph, please note each graph is set at its own scale

4. Trends in laptop ownership

5. HP
31.4%
Dell
27.0%
Lenovo
14.0%
ASUS
8.0%
Acer
6.1%
Apple
2.6%
Mi
1.3%
Avita
0.9%
MSI
0.4%
Others
8.2%
Laptop brands people own today
HP and Dell together dominate the market with ~60% people owning their devices
Breakup of laptop brands owned by people currently

6. How many laptops do you have in your household?
Number of laptops per household
Only ~20% households have 2 or more laptops
1 laptop,
77.5%
2 laptops,
15.4%
More than 2
laptops,
7.1%

7. HP
31.2%
Dell
28.7%
Lenovo
11.4%
ASUS
10.7%
Apple
6.6%
Acer
4.4%
Mi
2.7%
MSI
2.1%
Avita
1.1%
Other
2.7%
Laptop brands people plan to buy next
HP and Dell will continue their dominance
Breakup of laptop brands people plan to buy next

8. Share*
Current 2.6% 8.0% 27.0% 0.4% 1.3% 0.9% 31.4% 6.1% 14.0%
Future 6.6% 10.7% 28.7% 1.1% 2.1% 1.1% 31.2% 4.4% 11.1%
*Refers to ownership share of laptop brands people own now and laptop brands they plan to buy in the future
Difference between laptop brands people plan to buy next and laptop
brands they own currently
How ownership share of brands may change in the future
Apple likely to gain the most, while Lenovo may lose the most users
4.1%
2.7%
1.7%
0.7% 0.7%
0.1%
-0.2%
-1.7%
-2.6%
Apple ASUS Dell MSI Mi Avita HP Acer Lenovo

9. ASUS, Apple and Mi laptops are more popular among younger
users
11.3% 11.2%
6.2% 6.2% 6.0%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using ASUS laptops
across age groups
4.3%
3.1%
2.1% 1.9%
2.4%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using Apple laptops
across age groups
4.3%
1.3% 1.6%
0.7% 0.5%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using Mi laptops
across age groups
ASUS Apple
Mi

10. HP, Dell and Lenovo are equally popular across age groups
HP Dell
Lenovo
29.1% 31.1% 31.4% 31.8% 32.4%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using HP laptops
across age groups
22.3%
25.6%
29.3% 27.3% 26.5%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using Dell laptops
across age groups
11.3%
13.8% 13.7%
15.8%
14.0%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people using Lenovo laptops
across age groups

11. HP and Dell are equally popular among men and women
HP Dell
31.50% 31.54%
Men Women
% of people owning HP laptops
27.01% 27.96%
Men Women
% of people owning Dell laptops

12. Lenovo and Apple laptops are more popular among women
than men
13.9%
15.8%
Men Women
% of people owning Lenovo laptops
2.4%
4.7%
Men Women
% of people owning Apple laptops
Lenovo Apple

13. ASUS and Mi laptops are more popular among men than
women
ASUS Mi
8.20%
5.38%
Men Women
% of people owning ASUS laptops
1.39%
0.36%
Men Women
% of people owning Mi laptops

14. How people decide on a new laptop

15. What's your primary use case for a laptop?
What people most use their laptops for
More than 50% use them for professional work
0.3%
5.1%
7.2%
34.5%
52.9%
Others
For gaming
For entertainment
For education
For professional work

16. What is the main reason for you to buy a new laptop for yourself?
Reason to buy a new laptop
Almost 40% people buy a new laptop for an upgrade
17.8%
11.9%
31.8%
38.5%
Other
To avail a good deal that I am getting on
a new laptop
If my current laptop is no longer working
as well as it used to
To own the latest or a better laptop

17. How much time did you take to decide while buying your current laptop?
Less than 1 week,
41.3%
1 to 2 weeks,
23.8%
2 to 4 weeks,
13.0%
More than 4
weeks,
21.9%
How much time people take to decide on a new laptop
35% people take more than 2 weeks to decide

18. What is your primary source of information while deciding on a new laptop?
Primary source of information while deciding on a new laptop
25% use e-comm sites while another 20% rely on gadget sites
17.5%
18.0%
18.6%
20.4%
25.5%
Ask friends and family members for
recommendations
Visit offline store(s) to check options
Watch video reviews on YouTube
Check gadget websites (91mobiles,
Pricebaba, GSM Arena, etc.)
Check e-commerce websites

19. How many expert reviews or videos do you consult before buying a new laptop?
1 to 2
18.5%
2 to 3
15.5%
More than 3
46.6%
None
19.4%
Expert content pieces viewed by people before buying a new laptop
Almost 50% people refer to more than 3 reviews

20. How many laptops do you compare before finalizing the one you want to buy?
2 to 3
38.9%
4 to 5
22.5%
More than 5
24.9%
None
13.7%
Number of devices considered while buying a new laptop
Almost 50% people compare 4 or more laptops

21. Aspects that matter most while buying a new
laptop

22. Which aspect do you consider the most important while purchasing a new laptop?
Processor,
61.6%
RAM,
15.6%
Battery life,
6.3%
Storage,
4.9%
Gaming features,
4.3%
Display size,
2.6%
Form factor
and design,
2.5%
Others
2.2%
Which aspect matters most while buying a new laptop
6 in 10 people chose the processor

23. Which of these factors is most important for you while evaluating the
performance of your next laptop?
Processor clock
speed (in GHz),
27.7%
Processors cores
(dual-core, quad-
core, etc.),
25.3%
Processor brand
(Intel, AMD, etc),
21.0%
RAM capacity (in
GB)
20.6%
Benchmark scores
(PCMark, Cinebench,
etc),
5.3%
What matters most while evaluating laptop performance
28% said processor clock speed while another 25% said processor cores

24. Which laptop processor brands have you heard of
Laptop processor brands people had heard of
Intel dominates with 9 in 10 people having heard of the chip maker
25.1%
36.9%
91.1%
Qualcomm
Snapdragon Compute
Platform
AMD
Intel

25. Which brand’s processor do you prefer in a laptop?
Preferred laptop processor brand
Two-third people prefer Intel-powered laptops
Intel
66%
AMD
10%
Qualcomm
Snapdragon
Compute Platform
5%
Doesn’t matter as
long as it’s a good
laptop
19%

26. How people prefer to buy a new laptop

27. How much did you pay for your current laptop?
Most popular price segment
More than 80% people paid less than ₹50k for their current laptop
Below ₹30,000
42.9%
Between ₹30,000
and ₹50,000
41.6%
Between ₹50,000
and ₹75,000
10.9%
Between ₹75,000 and
₹100,000
2.9%
More than ₹100,000
1.6%

28. How often do you end up changing your laptop?
Within 2 years,
17.9%
2 to 4 years,
26.1%
More than 4 years,
56.0%
Laptop upgrade frequency
Almost 50% people upgrade their laptops within 4 years

29. Younger people tend to upgrade their laptops more frequently
compared to other age groups
29.1%
18.6%
17.6%
16.7%
14.0%
Below 18 18 to 24 25 to 34 35 to 44 Above 44
% of people changing their laptops within 2 years across age groups

30. Where do you check the prices of the laptop(s) you are considering buying?
Preferred platform to check prices while buying a new laptop
Almost 90% people check prices online
4.2%
7.3%
42.3%
46.2%
Don't check price multiple times at
different sources
Offline (by visiting local retailers)
Online (on e-commerce and
gadget sites)
Both online and offline sources

31. Where would you prefer to buy your next laptop?
Preferred platform to buy a new laptop
40% people prefer to buy online
Online,
38.9%
Not sure,
33.2%
Offline,
27.9%