Landscapes for Life - Conference 2017 Lead, Share, Learn, Inspire Tuesday 18th - Wednesday 19th July 2017 - Winchester, Hampshire

1. Special places – culture
and the landscape
Paul Bristow
Director, Strategic Partnerships
19 July 2017
#culturematters

2. #culturematters
Landscape in art
Cornish Landscape (1952)
Kenneth Rowntree

3. #culturematters Joss Arnott Dance
Photo © Brian Slater
Art in landscape
The Family of Man (1970)
Barbara Hepworth
at the Yorkshire Sculpture
Park

4. Making
special places
successful
places -
culture and
our rural
communities
• Culture is making a huge contribution to England’s rural
communities
• People living in rural areas are more like to engage with the arts
and culture than their urban counterparts
• Culture builds prosperous places – tourism and the creative
industries
• Culture builds stronger communities – shared identities,
negotiating conflict
• Culture increases wellbeing – reducing isolation, promoting mental
health
Wifi available #culturematters

5. #culturematters Joss Arnott Dance
Photo © Brian Slater
Cultural Tourism –
Lakes Culture
Paper Bridge (2015)
Steve Messam

6. How the Arts
Council makes
a difference
• We invest in arts and culture in rural communities
• We have partnerships with National Trust, Canal & River Trust,
Forestry Commission to bring art to landscapes where art is not
usually found
• Our Creative People and Places and strategic touring programmes
build partnerships and audiences where cultural engagement is
low
• Our strategic programmes unlock opportunities
• We work with LEPs, destination organisations and others to ensure
culture builds prosperity
• We work with local authorities to sustain and grow local cultural
infrastructure
• We support innovation and share good practice – Great Place
Scheme
• We invest directly into and with AONBs
#culturematters

7. #culturematters
Lifecycles and Landscapes –
The Way
• Funded through the Arts Council’s
‘Ambition for Excellence’
programme
• Partnership led by Activate and
includes Landscapes for Life
• Large scale artistic and heritage
project happening along all 400
miles of the Icknield Way

8. #culturematters Joss Arnott Dance
Photo © Brian Slater
The Ash Project
• ‘Urgent cultural response
to the devastating effect of
ash dieback in the Kent
Downs’
• Led by Kent Downs
AONB, includes major
commission from
internationally recognised
artists Ackroyd & Harvey
• Supported with Arts
Council funding

9. ‘I like that shiver that runs down my spine
when I experience something. It is spirit
lifting, spirit-creating and I get
passionate. It is what makes your life not
grey, dull and dreary. If I had to sum it
up, it has certainly been the colour of my
life.’
Audience member, rural touring performance
#culturematters