Landscapes for Life Conference 2017 - Andy Middleton, NRW & TYF
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Landscapes for Life - Conference 2017 Lead, Share, Learn, Inspire Tuesday 18th - Wednesday 19th July 2017 - Winchester, Hampshire
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Landscapes for Life Conference 2017 - Andy Middleton, NRW & TYF
- 1. See Prepare Commit Andy Middleton, NRW &TYF @gringreen Pic: GregLong.com
- 3. TYF Adventure: the dating agency for nature
- 4. Things ain’t good in the ‘hood. 63% 50% 18,000ha 29,000
- 5. £1.4bn / 2025 £10m in 2017
- 6. Impossible
- 7. 15% of CO2e on 5% of land, energy & water
- 8. 10 trees / minute
- 10. Budget for 500,000 Paul Cripps, Amazonas Explorer
- 12. There are Approximately 125,000,000 businesses in the world* Can we inspire billions of people to support business for good? To see a viable alternative To align their purchases, investments, and employment decisions with their values To learn how to use business as a force for good *Deloitte Millennial Survey 2016 87% of millennials believe that the success of a business is about more than financial performance
- 13. Prepare
- 15. Bold attracts
- 17. build together
- 20. 100% invested in the future
- 21. 6 million & counting: what’s your brief?
- 22. Commit
- 23. “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” R Buckminster Fuller
- 24. find Interdependence: what could you deliver if you acted with one bold voice?
- 25. Inspire others | Network | Act fast
Editor's Notes
- Coasteering, St.Davids Working in dangerous times or places depends on good risk management. That risk management depends on good awareness of what’s going on around us. That’s as true on the ocean as it is on the land.
- Please use the sharing tools found via the email icon at the top of articles. Copying articles to share with others is a breach of FT.com T&Cs and Copyright Policy. Email licensing@ft.com to buy additional rights. Subscribers may share up to 10 or 20 articles per month using the gift article service. More information can be found here. https://www.ft.com/content/a0b3b962-25d6-11e7-8691-d5f7e0cd0a16 “The system that has brought us where we are today is one that is reaching its limits,” he said of the food industry. “We need to restart thinking from local, to restart thinking from smaller brands, not global brands. There’s an alimentation revolution that’s starting in the US
- With visible leadership and effective tools in place, the next challenge is in accelerating this culture shift is to inspire millions (billions?!?) of people to support businesses that are a force for good.
- We developed the R10 framework to help reflect on the different aspects of quality and outcome that result from different point, that depend on whether our focus is on what the rules require us to do, or what reality invites us to respond to. Scaling what results and performance look like on a nominal 1-10 scale, we can plot sustainability and social justice activity according to whether it’s focused predominantly on just compliance – the ‘Rules’ on the left of the frame, or on responding to what’s actually happening, and predicted to happen in the world – the ‘reality’ of the right side. Most government and public sector departments that we’ve talked to place themselves firmly in the bottom left – focus is on ticking the box and incremental change, resulting in ‘proof of progress’ that can stem the criticism of any challengers, whilst avoiding the discomfort and uncertainty of asking for bigger change. Even 10/10 on the ‘rules’ side guarantees nothing more than successfully reaching goals that were never intended to deliver resilience or social justice in the first place. It’s perfectly legal to buy products that can’t be recycled from people with zero social, energy or environmental policy. At the other side of the scale, bottom right, is where you’ll find many community organisations, NGOs and activists – who do understand what needs to change, but lack the know-how to get it happening at speed or scale. Top right is R10, where responding to reality meets 10/10 performance. Standing here, ask yourself what ‘awesome’ would look like for the project that you’re working on
- M&S Plan A 2025 https://corporate.marksandspencer.com/documents/plan-a/plan-a-2025-commitments.pdf “‘ensure 100% of our products address 100% of their material social and environmental impacts’
- We took the inspiration for our project, TYF, from the nature and landscape of of west wales – a journey of exploration, adventure and learning.