The document compares landing pages and home pages, highlighting their distinct roles in an online presence. A home page serves as an introduction to a business and provides comprehensive information and navigational options, while a landing page focuses on driving specific user actions with minimal distractions. The choice between a landing page and a home page depends on the goals of the online strategy, such as targeting an ad campaign or creating strong first impressions.

1. Landing Page vs Website: Which One Do You Need And Why?
Introduction
Much has been said and debated about landing pages and home pages. Landing pages have
been compared to web pages and many comparisons have been drawn. For every entrepreneur
who wants to showcase their business card virtually, the home page is that critical factor that
does the job for them. The home pagetalks about the business, products and services offered,
and where they are available and how an online visitor can get in touch with the business for
enquiries or employing their service. A landing page, which is also a necessity, is also
recommended in the same vein. Landing pages have also been compared to web pages. Do they
mean one and the same or is there a clear cut distinction in their roles? So the natural question is,
does one require both?
Which pagedo you need?
The key purpose of a landing page is to draw visitors to the site, be it an ad campaign or any
other form of information source. However, a home page acts as an online introduction to the
host of services and provides links to key components of your website. Importantly, it also
provides information on how site visitors can get in touch with you at any time through email,
phone, fax, or social media sites such as Facebook, Instagramor other sources. The landing page
does not offer so many navigational options and draws your focus to a specific topic. It may or

2. may not even feature permanently on your website.
A landing page is yet another type of web page. Web pages on the other hand are a subset of a
larger website such as a domain with different types of web pages catering to diverse information,
that is unique. So a landing pageis designed as a web page with its own differentiator. Example of
common or standard web pages you can see on a website include About Us, Contact Us, Services,
Blogs and other information. You will notice that in a website, all these different web pages are
actually logically organized with links to each other to give the visitor complete, comprehensive
information about their site. These web pages also provide a variety of navigational options to
other pages.
On the other hand, the landing page, a web page, is createdwith a single focus in mind, which is
to drive a specific user action, such as signing up for a campaign. It does not offer so many
navigational distractors unlike the web page.

3. Hence the question of whether to include a landing pageor a home page absolutely depends on
the goal you are trying to achieve. If the goal is to drive an ad campaign targeting a specific
audience group, trackvisitors, and convert potential leads, then landing pages will be very useful
here. The Home Page is a crucial make or break factor based on a customer’s first impressions.
This page should be designed to engagethe customer and ensure they do not forget you.