SlideShare a Scribd company logo
 In technical terms, a landing page is a
standalone web page, created specifically for
the purposes of a marketing or advertising
campaign. In a lay man term, it’s where a
visitor “lands” when they have clicked on a
Google AdWords ad or similar.
There are two basic structural types of landing page:
 Lead Generation landing pages (sometimes referred to
as lead gen or lead capture pages) use a web form as
the Call to Action, for the purpose of collecting lead
data such as names and email addresses. This is the
primary type of landing page used for B2B marketing.
 Click-Through landing pages are typically used for e-
commerce and have a simple button as the Call to
Action.
 Limit Navigation. You've brought your targeted
traffic to a page where they can take your desired
action. Don't distract them! Limit the number of
exits from your landing page so that your visitors
are focused on filling out your form. A key part of
this is to hide your website navigation elements on
landing pages.
 Deliver Value. First and foremost, if you have a
valuable offer, your visitors will give up their
contact information in exchange for your offer. Ask
yourself if your offer is compelling to your
audience and make sure that your landing pages
demonstrates that value.
OGEN INFOSYSTEM PVT. LTD.
Address: 59, First Floor, Rama Road Industrial Area, Near
Kirti Nagar Metro Station, Delhi, 110015, India
Call us at: 965-493-9970
Whatsapp us at: 965-493-9970
www.ogeninfo.com

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Landing page design

  • 1.
  • 2.  In technical terms, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. In a lay man term, it’s where a visitor “lands” when they have clicked on a Google AdWords ad or similar.
  • 3. There are two basic structural types of landing page:  Lead Generation landing pages (sometimes referred to as lead gen or lead capture pages) use a web form as the Call to Action, for the purpose of collecting lead data such as names and email addresses. This is the primary type of landing page used for B2B marketing.  Click-Through landing pages are typically used for e- commerce and have a simple button as the Call to Action.
  • 4.
  • 5.  Limit Navigation. You've brought your targeted traffic to a page where they can take your desired action. Don't distract them! Limit the number of exits from your landing page so that your visitors are focused on filling out your form. A key part of this is to hide your website navigation elements on landing pages.
  • 6.  Deliver Value. First and foremost, if you have a valuable offer, your visitors will give up their contact information in exchange for your offer. Ask yourself if your offer is compelling to your audience and make sure that your landing pages demonstrates that value.
  • 7. OGEN INFOSYSTEM PVT. LTD. Address: 59, First Floor, Rama Road Industrial Area, Near Kirti Nagar Metro Station, Delhi, 110015, India Call us at: 965-493-9970 Whatsapp us at: 965-493-9970 www.ogeninfo.com