Top 8 Reasons for the Decline in Website Traffic 1. A drop in website traffic can indicate issues with a product's performance, growth, and overall revenue. Regular monitoring of traffic sources is important to identify potential problems. 2. Common reasons for declining traffic include changes to a website's design impacting load times, over-optimizing content which can lead to filtering as spam, and adding plugins that cause de-indexing from search engines. 3. To address declining traffic, the source of the drop (organic, paid, or direct), landing pages, and devices used should be examined to perform a targeted analysis and solution. Checking for viruses is also important to ensure a site is not blacklisted.

1. Top 8 Reasons for the Decline in Website Traffic
Introduction
We live in a world dominated by the web. Information is not even a stone’s throw awaybut
available with a simple click of the mouse! The web has invaded both our everyday life as well as
the way corporate reinvent themselves amidst heavy competition. For any business to sustain
and thrive, the role of website traffic is crucial. It is a deal breaker.
ur website is your business resume, which means that with every visitor who comes to your
website, implies the potential for making a brand connect and establish a relationship. This
naturally translates to referralcustomers and an increased customer base, means increase in
revenue and an overall bright prospect for the business.
Top reasons fordecline in website traffic
It is understandable when businesses areconcerned with a drop in traffic. With decreased traffic,
it is an indicator of your product’s performance, growth and the overall revenue. There could be
many reasons why traffic to your website may have declined. As businesses go through the
landscape of transformation, it also means that your website has to be upgraded or re-branded
to reflect the business changes. Changes to your website design also have an impact on its load
time. This is an influencing factoron search engines when they fetch results. It is also important
to consistently monitor your website to trackwebsite trafficand identify sources of traffic.

2. Since there is more than one reason why there may be a decline in website traffic, it is
imperative to monitor your website on a regularbasis. Most often, a drop in traffic is usually
blamed on the changes in the Google algorithm, which determines how it fetches pages or ranks
them based on the search. However, it is quite farther from the truth since changes are not mass
made, but implemented smoothly so as to not shake up the entire online space. Rather than
blame it on one source, it is logical to examine the drop from different angles such as the traffic
source, landing pages, and devices used.
Do you know if the source is organic, paid for, or direct? By analyzing the source of the drop, it is
easier to perform a targetedanalysis and arrive at a solution. In some instances, it has been

3. found that adding new plug-ins can de-index the site, which means the search engine will not
include them in their search results! It can even be as simple as a new email service that can be
hampering overall traffic by spamming the mails. Check your SERP pages to determine whether
your pages have been indexed. Over optimizing the website can hit traffic too since the sanctions
work like filters to protect it from spams.
Check your website for viruses to ensure your website is not blacklisted. In addition, users will
receive a warning from the browser if there is malicious content owing to viruses. So clearly
analyse the source of the problem and then understand what is causing the drop.