1. Unit G325 – Section B - June 2013 Paper
Global Media
Assess the claim that media production is now more than global than local [50]
YOU MUST look at the case study examples of Global and Local Media Products.
YOU SHOULD consider how:
• These Case Studies conform to (agree) and challenge (disagree) with the statement above
• Newspaper sources - and for example are
“Going straight to their audience via the web” Plunkett (2008)
• Other Ideologies apply to these case study examples.
• Write a PEA Paragraph for EACH Case Study outlining your views.

2. Robertson (1994)
Specifically designed for the “developing World” and has reached 100 million users (22nd July
2013).
This case study ties in with Bauman’s (1998) ideology, where Facebook recognise the
importance of not “leaving anyone behind” and offering a service to impoverished countries
with less capable technology is the key to their own survival in a very competitive global
market.
This app. also confirms the notion that modern media “simply dissolve time, distance, place
and local culture that once divided the globe” (Irvine – 2006) as more and more people a
becoming a part of the “changing shape” (Lull – 2006) of the media landscape/community.
22 Jul 2013 Facebook For Every Phone app
Lull (2006) McLuhan (1967) Leadbetter (2009) Irvine (2006)
Constructionist View
Web 2.0 (DiNucci – 1999)
Technological Determinism
Bauman (1998)

3. http://www.forbes.com/sites/parmyolson/2014/03/07/the-secret-to-yahoos-latest-news-app-one-teenagers-old-school-approach/
Source:
7th March 2014
The Secret To Yahoo's Latest News App:
One Teenager's Old School Approach
Robertson (1994)
Yahoo News Digest
Ideologies
Leadbetter (2009)
Enter a new kind of authority in telling the news, one focused not so much on scoops and truth, but the limited ability
of the human brain to process information.
Nick D’Aloisio - the 18-year-old entrepreneur whosold his summarization app to Yahoo in April 2013 for $30 million —
most of it cash which went straight into a trust fund. Since then he’s taken his anti-data-glut approach further by
revamping Summly and turning it into Digest.
Gillmor (2004)
Jenkins (2006)
Lull (2006)
Barker (2001)
Key Terms
Technological Determinism
Constructionist View
Liberal Pluralism
Web 3.0
Miniturisation

4. LinkedIn passes 15 million members mark in the UK
• 277m worldwide users
• First point of call for job-hunters and employers
• Because of the changing economic climate, the
fastest growing demographic on LinkedIn is
students – their numbers have doubled in the
past year.
Wednesday 12 Mar 2014
- Ross McGuinness
Robertson (1994) Lull (2006) Jenkins (2006)
Technological Determinism
Bauman (1998)

5. • Lull (2006) - Is this part of the new wave of social media products that is
‘changing the shape’ of communities?
• “Local Networking” – Connotations? What does the product offer?
• Noah Chomsky - Is the product “eroding normal social behaviour” amongst
consumers and producers?
Barker (2001)
?

6. ?
Assess the claim that media production is now more than global than local [50]
?
?