Ken Furukawa is the CEO of nanapi, one of the biggest online daily tips media in Japan. Nanapi provides short tips and articles to readers. Furukawa wants to expand nanapi globally to reach more readers, increase revenue from advertisers, and form relationships with other Japanese media companies. Expanding globally is challenging for Japanese companies due to differences in language and culture, but Furukawa believes nanapi can create high-quality, globally relevant content by translating Japanese articles and interviewing professionals around the world. The ultimate goal is for nanapi to become a powerful global media company that inspires other Japanese media to also expand internationally.

1. Good evening!

2. Who am I?
My name is Ken Furukawa. I m CEO of nanapi.
2

3. What do we do?
3
nanapi
(Daily tips online media)
nanapi is one of the biggest online daily tips media.

4. Today s Agenda
Why do we need to make a global media?
4

5. Most Japanese are not good at English…

6. There are huge differences
between Japanese and English.

7. I heard that we have to study 2760 hours
to become fluent in English!
Group1
Dutch, French, Italian,
Spanish, Swahili, Swedish
720 hours
Group2
Bulgarian, Hindi, Indonesian,
Malay, Urdu, German
1320 hours
Group3
Finnish,Hebrew,Hungarian,
Russian
1500 hours
Group4
Japanese,Korea,Chinese,
Arabic
2760 hours
by Foreign Service Institute, Expected Levels of Absolute

8. If we think we need to expand overseas,
it is difficult for us
because there are few English speaker
in Japan

10. And Japan is adequately
huge market.
GDP is the third largest in the world Population

11. Why did we decide to go global?

12. 3R
There are 3 points.That is 3R
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Readers
Revenue
Relationship

13. 1:Readers

14. All media creators want their
articles read around the world.

15. There are much more readers
in the global market
compared to Japan.
Japanese readers English readers
<

16. It is 20 times the size
of the Japanese market.
English
Japanese
1
20

17. We d like to have more readers!
More more more!

18. 2:Revenue

19. nanapi
Revenue 0.5円 / 1pv
In Japan we can make
0.5 yen per page view.

20. Wikihow
Revenue 2円 / 1pv
But similar services in other market
can make 2 yen per page view.

21. Why?

22. There are many advertisers
in the global market.

23. In Japan,we can't earn as much
money online from ad revenue
when compared to Television.

24. TV advertising is still very
strong in Japan.

25. Because …

26. If we want to make more money,
we need to expand overseas.

27. You might think…
We want to earn much money
by expanding overseas?
Are we greedy?

28. We just want to make money
to publish good articles.

29. Why do we need more money?

30. Please take a look at image.
This is Quartz Curve

31. In the future it is said
that articles will be really short or long,
and would be read on smartphones.
short long

32. Previously, we have made
One Image Tips for twitter users.
article image

33. How could we make long
contents?

34. We need to get professionals to
interview people and write and edit
carefully.

35. 3:Relationship

36. Almost all Japanese media
don t aim to expand overseas

37. Because they are scared of
foreigners…
English
English

38. But
they can make great articles.

39. So we make relationship with
Japanese medias.

40. And we translate from
Japanese into English.

41. Relationship with Japanese medias
are our advantage.

42. Our Goal

43. Our ultimate goal is to create a
powerful global media from Japan.

44. And I wish other Japanese media
would see our success
and think that they too can go global.

45. I hope more Japanese media companies
would take on this challenge.

46. That's the end of my presentation.
Thank you for your time.