This document provides guidance on essay structure for responding to exam questions about targeting specific audiences within a media industry. It includes examples of: 1. Opening paragraphs that introduce challenges facing the magazine industry from changes in media consumption due to new technologies. 2. Potential topics to discuss in the essay like prosumers, user-generated content, mass vs niche audiences, convergence, synergy, advertising, and production challenges. 3. Closing the essay by drawing conclusions about the future of the magazine industry and how it must adapt to survive.