I’m an advertising designer and picture book artist. I do design, I do painting, and especially hand drawing illustration. I like imperfections in artwork, I will never give up loving handmade stuff; I love them forever. All my artworks are based on life experiences; life taught me how to see things from different perspectives. “Good-bye bad news” is a blog about faith, caring, supporting, and encouraging others…and any other mind-blowing stories I want to share. I believe love is more about giving than receiving; let us explore life through the heartwarming commercial and print advertisings from all over the world. You are welcome to share any heartfelt story with me; I can’t wait to hear from you!

2. Executive Summary
“Good-bye bad news” is a blog about faith, caring, supporting, and encouraging others…
“Heartwarming advertising warms the deepest part of your heart”

3. Executive Summary
The Problem
▪ New blog
▪ Poor
Client’s Marketing Needs
▪ Branding
▪ Knowing target audience
▪ Actions
▪ Entertainment
▪ Portfolio Tab

4. Executive Summary
Opportunity
Develop relationships with potentials and existing customers
Establish My Business as an freelancing Job
Connect people to my brand
Create opportunities for sharing
Our Solutions
SEO
Timelessness
Improve content of writing
Link to social medias
Bring people back from social medias

5. Credibility
 Inspirational Ads stand out
 Hand drawing illustrations
 Portfolio Page
 Advertising BS degree based
 Biolango Writing- English & Tranditional Chinese

6. Credibility
Oline Community Management
 Hootsuit
 Google Analystic
 RSS
 Webmaster
Adwords
 Bing Ads
 Facebook Advertising
 Google Adwords
 Twitter Ads vouchers
 Local Listing

7. Credibility
Source: Google Webmaster

8. Web Site Content
Website content
 Home page
 Today’s big picture (Weekly picture)
 Ads on Tv
 Print Ads
 Fun videos
 About
 Portfolio slideshow
 Tank to me
 Terms of Use
 Security and Privacy
 FAQ

9. Situation Analysis
Market Trends
Micro-targeting
Mobile Will Dominate
Social Media Marketing
Client Business Opportunity
 Promote my ideas
 Promote myself to empllye
 Mover my self forward

10. Situation Analysis
Client Goals
 Analyze what’s worked
 Be Specific
 Measurable
 Attainable
 Relevant
 Time-bound
 Stay inspired
Competitors
1. Things are good http://www.thingsaregood.com/
2. A CUP OF JO http://joannagoddard.blogspot.com/search/label/design
3. Give in Style LA http://chelseyamaro.wix.com/thefashionproject

11. Campaign Goals
Social Media Goals
1. Building/Strengthening the Brand- 10% Connection
2. Driving Conversions- 15% up
3. Increasing/Monitoring the Presence- 10% Up
Goal #1 Build the Brand
Goal #2 Drive Conversions
Goal #3 increase Presence

12. Marketing Strategy
Concept
Promotional Strategy
Post Often
Take Interesting Excerpts
Post Images Separately
Rely on Social Insights
Have Real Dialogue
Spotlight the People Who Make Your Content Possible
Curate Thoughtfully
Use Communities
Link out to bloggers with large followings

13. Marketing Strategy
Go after network, NOT mass-media goals
Community discussion
Reddit
BROADBAND DELReports.com
http://www.dslreports.com/forum/r18818063-Re-Inspirational-Commercial
SEO
Google Webmasters
Pet Project
Hibiki glass
Advertisings
Commercials
Heartwarming
Inspirational

14. Marketing Strategy
Why an Online Community will work best
#1: Gives your business worldwide exposure
#2: Gain knowledge from other online community members
#3: Form a formidable partnership
#5: Be wise in choosing your online community
#6: Builds relationships
Unique features of the Online Community
 Heartwarming positive content

15. Projections
In 8 months I will…
Get readers to read
post articles focused on the reader
Be Regular
To rise 15 visits per month
Have 100 readers by 2015 June

16. Projections
Statistics / Demographics
Art Lovers
spiritual people
Animal Lovers
$35-50k-300 Followers by June 2015
$50-$70- My target here will grow 20% by June 2015

17. Projections
Statistics / Demographics
Other, No children- Raise by 14%

18. Projections
Statistics / Demographics
Male
Female
21-34 Increase appeal by 14%

19. Projections
Statistics / Demographics
Black/ Af Amer/ Asian/ some other Race/ 2+ Races
Increase those by 15% by June 2015

20. Metrics
Indicate how success/failure of the marketing will be measured
Success
 Page views, hits
 Positive feedback from followers
 Number of mentions of the brands value-add
Failure
 Negative reviews

21. Financials
Cost Breakdown
Support Social Sharing
Cost of each share=0
Cost of impression=0
Cost per download=0
Cost per visit =0
Payment schedule
Oct. 15, 2014- Oct. 15, 2015
$ 144 yearly Domain Fee

22. Financials
Additional Expenses
 Bing Ads-$100
 Facebook Advertising -$50
 Google Adwords- $75
 Twitter Ads vouchers- %50
 Local Listing- $100
(*Those are free because come with a domain package)

23. Audience – Personas
18% by Personas by June 2015

24. Audience – Personas
18% by Personas by June 2015

25. Audience – Personas
18% by Personas by June 2015

26. Audience – Personas
Audience Storyboard
1. Send Fb page
invitation
2. Received and
Liked Good-bye
bad news blog
3. Checked About
page
4. Checked Ads on
Tv
5. Reviewed all Tv
ads
6. Watched one of
them

27. Audience – Personas
Audience Storyboard
7. Enjoyed the Tv
ads, go to About Me
page
8. Go to Print Ads
9. Read my POV on
Ads
10. Interested in
other page
11. Go to Fun page
12. Very interested in
my blog, so want to
talk to me

28. Audience – Personas
Audience Storyboard
13. Sending
message to me
14. He loved my blog
and want to be my
blogging friedns
15. I send him back
my feedback from his
comments, and we
move to the next step

29. Audience – User Journey

30. Implementation - Sustainability
Information Sources
Best Interactive advertising
http://www.bestadsontv.com/best/interactive
Ad of the World
http://adsoftheworld.com/

31. Implementation – Sustainability
Types of information posted
1Best Interactive advertising
2Ad of the World
3YouTube
Use of rich media
1Prints
2Video
3Animated Image (gif)

32. Resoucres
http://www.problogger.net/read-my-blogging-goals-or-else/
https://blog.shareaholic.com/how-to-set-blogging-goals/
http://internethomebasedbusiness.startup-internetbusiness.com/online-community/
http://www.huffingtonpost.com/danny-wong/the-why-12-distinct-goals_b_5651566.html