This document is a resume for a marketing professional with over 10 years of experience in marketing roles. It summarizes their education in journalism, advertising, and public relations from Texas Christian University. It also outlines their work experience managing marketing strategies for hospital service lines, overseeing email programs and digital advertising for an automaker, creating annual marketing plans for a pizza chain's corporate and franchise markets, and developing a marketing plan to boost sales for a sandwich franchise. Their skills include Microsoft Office, project management software, creative strategies, and media analysis.
Westfalia Technologies, a industrial manufacturer tripled their lead and sales with a comprehensive marketing, communications and public relations program that enhanced the organization’s image and position within the marketplace and the public.
The Lavidge Company offers a wide array of services. This deck highlights our range of marketing and advertising capabilities, from PR to Interactive, Social to Design.
Westfalia Technologies, a industrial manufacturer tripled their lead and sales with a comprehensive marketing, communications and public relations program that enhanced the organization’s image and position within the marketplace and the public.
The Lavidge Company offers a wide array of services. This deck highlights our range of marketing and advertising capabilities, from PR to Interactive, Social to Design.
Energetic Digital Marketing professional passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with an excellent track record of leading integrated campaigns from concept through execution. Enthusiastic collaborator accustomed to building rapport with marketing teams, programmers and vendors to launch campaigns within time and budget constraints. Tech-savvy Digital Marketer with more than ten years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts. Focused experience in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
1. klv8585@gmail.com
(972) 977 – 4825
Education Texas Christian University Fort Worth, TX
Bachelor of Science in Journalism: Advertising/Public Relations
Minors: Marketing and Sociology
Experience
Children’s Health– www.childrens.com 09/14 - Present
Senior Marketing Specialist
Managed marketing strategies for the Urology, General Surgery/Anesthesia and
Research service lines
Develop yearly marketing plans including tactics on how to market services to
both patient families/patients and referring physicians
Work closely with the clinical teams and creative team to create collateral
• Created content to increase awareness within the community, build
credibility and boost referral volume from physicians
Edit website content by collaborating with clinical team and agencies to
interview physicians, draft copy and continuously update web pages for
consumer audiences
Work closely with the physician outreach team to determine marketable areas to
promote our services
Coordinate service line events for both internal employees as well as patient
families
Ansira Engagement Marketing – www.ansira.com 11/10 – 09/14
Account Supervisor – Mitsubishi
Oversee and execute all marketing involved with new car launches
Email Program Management
• Develop content with client input
• Create content matrix with all necessary assets needed for email build
• Task email team to develop template and creative team for copy and graphics
Digital banner management
• Establish message and imagery with client
• Provide creative team with assets and instruction on deliverables
• Coordinate banner launch with vendors
Direct Mail Production
• Create and implement welcome kits, postcards and bill inserts
Responsible for client invoicing and vendor purchase orders
2. Ansira Engagement Marketing – www.ansira.com 11/10 – 09/14
Account Supervisor – Domino’s Pizza
Manages 12 corporate markets and regional franchisees
Create annual marketing plans
• Develop print schedules for each market based on budgets including direct
mail, saturation and in-store print
• Update drop dates and budgets
• Recommends LSM and Ad Hoc projects based on client goals within the
market
• Generate RFQ’s for LSM projects and interface with vendors
• Provides internal support in coordinating all print drops involving media,
traffic, production, creative and insight departments
• Responsible for client invoicing and vendor purchase orders
Client relations and communication
• Develop and maintain relationships with corporate and franchisee clients,
managing all communication and execution of print projects
• Lead weekly social media call that reports on Facebook and Twitter
engagement
• Work with vendors to manage deadlines as well as client expectations to
ensure projects are delivered on schedule
• Weekly review of budgets, print tests, market strategy with Domino’s
Corporate and recommend additional projects when budgets allow
Baker Company - bakercocreative.com 11/08-11/10
Account Executive/Account Service
Project management for in house and external creative activities
Created and presented proposals to secure business
Provide background research and media trends for client review
Developed pricing and media scheduling
Provided media buying services for clients
Project contribution
Member of creative strategies team
Developed target demographics
Customer coordination from request for services to completed deliverables
Milestone tracking
Coordinated in process approvals
Change order management
Campus Wich – Franchisee of Which Wich Superior Sandwiches 12/07-10/08
Marketing Coordinator
Created a market centric marketing plan for 8 locations to boost sales and build the
brand
Skills MS Office, iWork, BaseCamp, Netsuite, Creative Strategies,
Marketing Plans, Media Analysis, Media Buying
