1. CHRISTINE SICURELLA
1299 Corporate Drive Cell 516-661-2785
Apartment 215
Westbury, NY 11590
csicurella13@gmail.com
PROFESSIONAL EXPERIENCE
TEAM BUILDING/ REVENUE GENERATING
Energetic, encouraging, strategic, and motivated Business Leader who grows sales and profitability with a consistent
track record of building high-performance teams delivering high-quality results, and effective communications at all levels,
nurturing profitable client relationships and cross-selling services.
VINEYARD VINES
Manhasset, New York 2010-Present
Drive sales through exceptional customer service
Measure and develop store and crew performance goals to increase profitability
Identify opportunities to maximize profits and traffic
Source and support in-store and corporate driven events
Ensure the store reflects Shep & Ian’s vision of “Every Day Should Feel This Good” to customers and crew
Develop and maintains relationships with customers, gathering information, customer follow-up and email capture.
Ensure the customer experience supports the Vineyard Vines buying culture
Operate a welcoming, fun, encouraging and energetic yet professional store environment that adheres to all HR policies and
procedures.
Develops and educates assistant managers and crew members
Creates and supports manager and crew meeting and team building exercises
Recognizes and rewards crew performance
Builds an environment that fosters open and respectful communication with crew and corporate partners
Supervise thirty employees conducting regularly scheduled interviews to identify and hire the best talent for stores.
Ensure store is compliant with operational standards, expectations and federal law
Support crew to plan and execute direction in a timely manner
Evaluate store operations looking for opportunities to enhance efficiency, productivity and profitability
Develops loss prevention awareness among all crew members and store security to protect company assets
Review outgoing shipments to assure timeliness
Consistently meets payroll expectations
Manages to a Profit and Loss Statement
Maintain merchandise assortment and sizing through timely replenishment
Plan merchandise moves to protect business and depth of inventory
Ensure product knowledge, training to support outstanding customer service
Monitor and maximize productivity on the selling floor
Audits store cleanliness, folding and visual standards
Make merchandising moves based on sell-through and customer feedback to drive business
POSSESS BROAD-BASED STRENGTHS AND EXPERIENCE INCLUDING:
JOHN VARVATOS – NEW YORK, NY
Wholesale Intern January 2009-June 2009
Budgeted market expenses
Assembled a list of distribution
Updated basic selling reports
Confirmed order acknowledgements
Filed invoices, charge backs
Maintained both showrooms
Photographed both collections; StarUSA and John Varvatos line
Assisted AE's with accounts
Sat-in on market appointments
Worked closely with clients to build professional relationships
• Leadership & Management
• Elevated Customer Service
• Training & Development
• In-store Events
• Promotions to Management
• Teamwork
• Strategic Planning
• Visual Merchandising

2. BLOOMINGDALES – NEW YORK, NY
Sales Professional 2007-2009
Top associate opening accounts-honored at breakfast
Processed new accounts
Insured customer satisfaction while meeting service level standards and promoting a high level of excellence to customers
Participated in product and team meetings
Managed cash and credit card transactions
Arranged merchandise and floor displays
Approved orders for shipment
RECOGNITIONS AND AWARDS
2006 Attendee for Top 25 Sales Professional opening accounts, Bloomingdales, New York, NY.
2014 recognized for managing two profitable locations, East Hampton and Manhasset. Exceeding expectation and going
above and beyond, maintaining profitable sales through the season.
EDUCATION
LIM College Bachelor of Business Administration, (BBA) Fashion Merchandising New York, NY
COMPUTER SKILLS
Word, Excel, PowerPoint, CAD