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Contents
4    Apps                               25   Social CRM

 4   Guest Post: Building Trust -       25   Trends: How Mobile Apps
     The Not So Obvious Way                  Are Transforming CRM
     by Ashwin Raghunath                     by Kaushal Sarda


 5   Research:The Rise Of               28   Guest Post: The Best
     Facebook Commerce                       Corporate Medicine
     by Diarmaid Byrne                       by Laugh-Out-Loud Team


 8   Research: Facebook Apps For        31   Research:Value Of
     Marketing Campaigns                     Gamification
     by Achintya Gupta                       by Kaushal Sarda


11   Research: 5 Tools To Power Your    34   News this quarter: Top News
     Twitter Research                        Scoops In Social CRM
     by Diarmaid Byrne                       by Kaushal Sarda


14   News this quarter: Top News
     Scoops In Social And Mobile Apps
     by Aram Bhusal                     36   Online Communities

                                        36   Trends: Emergence Of Event
16   Social Commerce                         Based Online Communities
                                             by Achintya Gupta

16   Trends: 7 F-Commerce Strategies
                                        38   Case study: Marketing With
     For Brands
                                             Online Cricket Communities
     by Achintya Gupta
                                             by Achintya Gupta

18   Case study: Understanding The
                                        40   Research: Global Brands
     Social Commerce Bubble
                                             And Their Social Media Adoption
     by Kaushal Sarda
                                             by Achintya Gupta

21   Research: How Brands Are Using
                                        42   News this quarter: Top News
     Mobile Commerce
                                             Scoops In Online Communities
     by Diarmaid Byrne
                                             by Achintya Gupta

23   News this quarter: Top News
     Scoops In Social Commerce
     by Nitin Saboo
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Kuliza Social Technology Quarterly (Vol. 1 | Issue 1)

  • 1.
  • 2.
  • 3. Contents 4 Apps 25 Social CRM 4 Guest Post: Building Trust - 25 Trends: How Mobile Apps The Not So Obvious Way Are Transforming CRM by Ashwin Raghunath by Kaushal Sarda 5 Research:The Rise Of 28 Guest Post: The Best Facebook Commerce Corporate Medicine by Diarmaid Byrne by Laugh-Out-Loud Team 8 Research: Facebook Apps For 31 Research:Value Of Marketing Campaigns Gamification by Achintya Gupta by Kaushal Sarda 11 Research: 5 Tools To Power Your 34 News this quarter: Top News Twitter Research Scoops In Social CRM by Diarmaid Byrne by Kaushal Sarda 14 News this quarter: Top News Scoops In Social And Mobile Apps by Aram Bhusal 36 Online Communities 36 Trends: Emergence Of Event 16 Social Commerce Based Online Communities by Achintya Gupta 16 Trends: 7 F-Commerce Strategies 38 Case study: Marketing With For Brands Online Cricket Communities by Achintya Gupta by Achintya Gupta 18 Case study: Understanding The 40 Research: Global Brands Social Commerce Bubble And Their Social Media Adoption by Kaushal Sarda by Achintya Gupta 21 Research: How Brands Are Using 42 News this quarter: Top News Mobile Commerce Scoops In Online Communities by Diarmaid Byrne by Achintya Gupta 23 News this quarter: Top News Scoops In Social Commerce by Nitin Saboo