Distribute and Monetize APIs

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Let's explore why you should have an API, how will it influence your business, why you should think about a monetisation seriously. There are a whole bunch of existing models that can help you find the right fit for your API depending on your roadmap. Finally we take a look at the distribution of APIs to developers. Like any cake, you need to make sure it looks and tastes great to be able to sell it and be a leader!

DDDiiissstttrrriiibbbuuuttteee +++ MMMooonnneeetttiiizzzeee AAAPPPIIIsss
Defrag 2014 - Broomfield, CO

Orlando Kalossakas
www.mashape.com
@orliesaurus
orlando@mashape.com

Sit back and relax
Why APIs - Tap into the API market
API Economy - $$$ Models
Distributing - DevXperience

History is important
The industrial revolution stems from:
Industralization led to Efficiency
Quality of Life led to working force
Financial Innovations enabled more entrepeneurs to make it
Transportation links sped up commerce
Communication between peers improved

Nothing is stopping the API economy
A whole universe of developers capable of consuming APIs
Over 3 billion connected people on the web

1990
7B
5B
3B
2013
Internet citizens’ growth
source: forbes.com

Devices connected to the Internet
Devices Connected Years
2013 2015 2020
50B
15B
8.7B
source: forbes.com

Mobile Connectivity Penetration
source: opensignal.com

Developers fuel apps
1.4M
1.2M
300K
149K

Data, Microservices, Scalable platforms
No excuses for not having an API

Build a library, then an empire
- Expose data and functionality through
service interfaces.
- Communication must happen only
through these interfaces
- Any technology works
- Design from the ground up to be
externalizable. No exceptions.
source:http://siliconangle.com/furrier/2011/10/12/google-engineer-accidently-shares-his-internal-memo-about-google-
platform/

APIs and usage in modern times
Mashape.com: over 10.000 private and public
API
Google
Twitter
Facebook
Billions of API calls
per day

APIs come in different forms...
As a product:
(Private and Public)
The customer uses the API directly to add capabilities
As an extension of a product:
The API is used in conjunction with the product to add value
As a promotion for a product:
The API is used as a mechanism to promote the product.

API Economy - Price it right
● Pricing - have a clear business model
○ Free
○ Freemium
○ Paid
● Paid or Freemium can come in different flavours
○ Pay as you go with or without tiers
○ Monthly recurring
○ Unit price
○ Rev share
○ Transaction fee

API Economy - Price it right
Depending your business model, you
might end up paying developers to use
your API

But wait
Have you (or your team) built an API before?
Is your audience right?
Do your competitors have APIs?
Could they copy your model easily?
How will your API support your roadmap?

Food for thought
+ Security & Access Control:
+ Cloud or On Premises:
+ Monitoring and Analytics:
+ SOAP vs REST:

Prepare for the API economy
+ Discovery
+ Security
+ Monitoring / QA
+ Testing
+ Support
+ Documentation
+ Monetization

Achieving great DX
How will you publish your API?
Onboarding and Documentation are the face of
your API

Achieving great DX:
What do developers love you for?
• Track endpoint analytics
• Track Documentation’s web analytics
• Get involved in physical Hackathons
• Keep API documentation up to date
• Don’t break things (versioning)

In conclusion
- It’s happening, it’s big, you can do it. Don’t miss out
- Developers are hungry and ready to pay to use your
service if you provide them with a good experience
- You need to invest time and $$$ in making sure their
experience is great, as soon as possible
- You can make a lot of money with only an API.

Thanks for listening
orlando@mashape.com
POST /questions
GET /answers

Image Takedown process
I made these slides by hand and I do not own copyright of these images, they’re owned by whoever took the pictures. Thank you to all those who
upload images on flickr.com and if you do not want me to use an image on my slides get in touch and I shall remove it!

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1. DDDiiissstttrrriiibbbuuuttteee +++ MMMooonnneeetttiiizzzeee AAAPPPIIIsss Defrag 2014 - Broomfield, CO

2. Orlando Kalossakas www.mashape.com @orliesaurus orlando@mashape.com

3. Sit back and relax Why APIs - Tap into the API market API Economy - $$$ Models Distributing - DevXperience

4. History is important The industrial revolution stems from: Industralization led to Efficiency Quality of Life led to working force Financial Innovations enabled more entrepeneurs to make it Transportation links sped up commerce Communication between peers improved

5. And then...

6. Nothing is stopping the API economy A whole universe of developers capable of consuming APIs Over 3 billion connected people on the web

7. Growth source: wikipedia.com

8. 1990 7B 5B 3B 2013 Internet citizens’ growth source: forbes.com

9. Devices connected to the Internet Devices Connected Years 2013 2015 2020 50B 15B 8.7B source: forbes.com

10. Mobile Connectivity Penetration source: opensignal.com

11. Developers fuel apps 1.4M 1.2M 300K 149K

12. Data, Microservices, Scalable platforms No excuses for not having an API

13. Build a library, then an empire - Expose data and functionality through service interfaces. - Communication must happen only through these interfaces - Any technology works - Design from the ground up to be externalizable. No exceptions. source:http://siliconangle.com/furrier/2011/10/12/google-engineer-accidently-shares-his-internal-memo-about-google- platform/

14. APIs and usage in modern times Mashape.com: over 10.000 private and public API Google Twitter Facebook Billions of API calls per day

15. Mashape Pricing Distribution

16. API consumers over time

17. APIs come in different forms... As a product: (Private and Public) The customer uses the API directly to add capabilities As an extension of a product: The API is used in conjunction with the product to add value As a promotion for a product: The API is used as a mechanism to promote the product.

18. API Economy - Price it right ● Pricing - have a clear business model ○ Free ○ Freemium ○ Paid ● Paid or Freemium can come in different flavours ○ Pay as you go with or without tiers ○ Monthly recurring ○ Unit price ○ Rev share ○ Transaction fee

19. API Economy - Price it right Depending your business model, you might end up paying developers to use your API

20. But wait Have you (or your team) built an API before? Is your audience right? Do your competitors have APIs? Could they copy your model easily? How will your API support your roadmap?

21. Food for thought + Security & Access Control: + Cloud or On Premises: + Monitoring and Analytics: + SOAP vs REST:

22. Prepare for the API economy + Discovery + Security + Monitoring / QA + Testing + Support + Documentation + Monetization

23. Achieving great DX How will you publish your API? Onboarding and Documentation are the face of your API

24. Achieving great DX: What do developers love you for? • Track endpoint analytics • Track Documentation’s web analytics • Get involved in physical Hackathons • Keep API documentation up to date • Don’t break things (versioning)

25. In conclusion - It’s happening, it’s big, you can do it. Don’t miss out - Developers are hungry and ready to pay to use your service if you provide them with a good experience - You need to invest time and $$$ in making sure their experience is great, as soon as possible - You can make a lot of money with only an API.

26. Thanks for listening orlando@mashape.com POST /questions GET /answers

27. Image Takedown process I made these slides by hand and I do not own copyright of these images, they’re owned by whoever took the pictures. Thank you to all those who upload images on flickr.com and if you do not want me to use an image on my slides get in touch and I shall remove it!

Distribute and Monetize APIs

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