The document discusses the strategic importance of APIs as revenue opportunities, emphasizing the creation of a vibrant developer ecosystem through innovative pricing models. It outlines various monetization strategies including fee-based, freemium, and revenue-sharing models, as well as the essential elements for successful API programs. Additionally, it highlights how Apigee can support businesses in enabling and managing these monetization efforts.

1. What are your data/services
worth?
Tej Ravindra, Apigee

2. AGENDA
• Thinking of your APIs as a strategic revenue opportunity
• Build and energize your developer ecosystem with creative pricing
• Strengthen and manage your partnerships
• How Apigee can help.

3. Enabling strategic revenue opportunities
3

4. Popular APIs & categories
4

5. callout here
Content providers/
Digital properties
5
Data via APIs as a
revenue stream

6. callout here
Digital services
6
Services via APIs as
a revenue stream

7. Revenue sharing /commission models
7
Third party developers
&/ affiliates get a % of
the order value

8. Payment processing API
8

9. Revenue-sharing models Fee-based models Freemium models
Fixed
Flexible
Hybrid
(flat fee plus fixed or flexible)
Transaction
One-time
Subscription
Duration
Quantity
Hybrid
Transaction Volume
Custom Attribute
Advance / Arrears
Pro-rated / Full amount
Revenue / Volume Bands
9
You pay Developer Developer pays you

10. What makes successful API programs?
• Category
• Clear value proposition
• Little to no friction to try &/get started
• Engaged partners/developer community
10

11. Extending the value of your digital strategy
11
DeveloperUser APIApp API Team Backend
Monetization for real business results

12. Monetization Use Cases: generating internal and external value
12
B2E Scenario
B2C or B2B Scenario
API Team
App Developers / Partner
App User / Customer
$
API Team
Internal Developer team
App User Department
Internal Chargebacks

13. Ecosystem: API Providers, Partners & Developers
13
API Provider
Developer Portal
Partner A Partner B Developer
Packages, Rate Plans

14. How can Apigee help?

15. Enabling your business models
Digital
Assets
Apigee Monetization
Backend financial systems
API Provider pays Developer Developer pays API Provider

16. Monetization
highlights
16
NFL-0053-2DC-6N
Create & publish packages
Price creatively
Limits; Notifications
Billing documents
Detailed reporting
Developer workflows
Monetization features

17. this is a call out
this is a call out
this is a call out
Creating groups of products/ APIs under packages
17

18. Rate plan to set pricing
18

19. Published API & pricing
19
• Monetized products
available for purchase
• Developer portal
enables developers to
buy & use API

20. Add balance to developer account
20
• Purchase monetized
products & build apps

21. Add Apps & Make API calls
21

22. Thank you