The document describes Accenture's API Maturity Model, which provides a framework to help organizations develop and manage their APIs from an initial "ad hoc" stage to a fully "industrialized" stage. The model outlines five stages of maturity - ad hoc, organize, tactical, mission critical, and industrial. For each stage, it describes key characteristics and capabilities an organization should develop in areas like strategy, architecture, development process, community management, and optimization. The goal of the model is to help organizations assess their current API maturity and identify steps to progress along the maturity curve to better enable and manage their APIs and digital ecosystems.
APIdays Paris 2019 - Microservices vs Miniservices vs Monoliths: Winner Takes...apidays
The document discusses microservices, miniservices, and monolith architectures. It provides an overview of each approach, including their advantages and disadvantages. Microservices are described as small, independently deployable services that use lightweight protocols. Miniservices are a middle ground that relax some constraints of microservices. Monoliths are single units but can be improved with practices like agile development and DevOps. The document concludes that there is no one-size-fits-all approach and the best solution depends on individual team and project needs.
The document discusses strategies for segmenting and targeting developers when building an API. It suggests classifying developers horizontally by company size and type, vertically by industry, modally by access levels, and tribally by programming languages and tools. Reaching different segments requires tailored approaches like incentives, meetups, contests and working with partners. Examples given are how Netflix targets developers for its public API but restricts access to streaming partners, and how Twitter encourages app creation through its public API and increased access for partners.
apidays Paris 2019 - API Adoption via A Code Playground by S Adeel Ali, APIMaticapidays
This document discusses developer experience (DX) with APIs and how to improve DX. It argues that the best DX is achieved by reducing the number of steps and time it takes for developers to make their first API call and get a "Hello World" response. This is done by providing documentation, code samples, SDKs/libraries, and assisted authentication to simplify the API usage process for developers. The goal is for developers to be able to use APIs as easily as other products without having to write extensive code.
API Product Management - Driving Success through the Value ChainApigee | Google Cloud
We Will Discuss »
- Managing API products to maximize success for direct and indirect users in the value chain
- Planning, building, and evolving an API product at all stages of the product life cycle
- Evaluating and validating your API design and functionality and iterating to build a superior and differentiated product
API360 – A How-To Guide for Enterprise APIs - Learn how to position your ente...CA API Management
APIs are everywhere: powering mobile apps, enabling cloud computing, connecting people through social networks and helping to create the Internet of Things. Organizations of every kind are evaluating how they can leverage APIs and replicate the success of companies like Amazon, Google and Salesforce.
Join this webinar to learn about the #API360 model for enterprise API success. This model covers the full spectrum of considerations for companies looking to succeed with APIs for the long haul. You will also hear more about the upcoming #API360 Summit that will take place in Dallas on February 26.
You Will Learn
• How leading Web companies have used APIs to boost revenues and market share
• How to create an enterprise API strategy that will yield real business results
• How to institutionalize best practices that will allow your APIs to evolve and grow
apidays LIVE Australia 2021 - The role and expectations of an API Product Man...apidays
apidays LIVE Australia 2021 - Accelerating Digital
September 15 & 16, 2021
The role and expectations of an API Product Manager: why are they so hard to define?
Claire Barrett, Director at APIs First
The document describes Accenture's API Maturity Model, which provides a framework to help organizations develop and manage their APIs from an initial "ad hoc" stage to a fully "industrialized" stage. The model outlines five stages of maturity - ad hoc, organize, tactical, mission critical, and industrial. For each stage, it describes key characteristics and capabilities an organization should develop in areas like strategy, architecture, development process, community management, and optimization. The goal of the model is to help organizations assess their current API maturity and identify steps to progress along the maturity curve to better enable and manage their APIs and digital ecosystems.
APIdays Paris 2019 - Microservices vs Miniservices vs Monoliths: Winner Takes...apidays
The document discusses microservices, miniservices, and monolith architectures. It provides an overview of each approach, including their advantages and disadvantages. Microservices are described as small, independently deployable services that use lightweight protocols. Miniservices are a middle ground that relax some constraints of microservices. Monoliths are single units but can be improved with practices like agile development and DevOps. The document concludes that there is no one-size-fits-all approach and the best solution depends on individual team and project needs.
The document discusses strategies for segmenting and targeting developers when building an API. It suggests classifying developers horizontally by company size and type, vertically by industry, modally by access levels, and tribally by programming languages and tools. Reaching different segments requires tailored approaches like incentives, meetups, contests and working with partners. Examples given are how Netflix targets developers for its public API but restricts access to streaming partners, and how Twitter encourages app creation through its public API and increased access for partners.
apidays Paris 2019 - API Adoption via A Code Playground by S Adeel Ali, APIMaticapidays
This document discusses developer experience (DX) with APIs and how to improve DX. It argues that the best DX is achieved by reducing the number of steps and time it takes for developers to make their first API call and get a "Hello World" response. This is done by providing documentation, code samples, SDKs/libraries, and assisted authentication to simplify the API usage process for developers. The goal is for developers to be able to use APIs as easily as other products without having to write extensive code.
API Product Management - Driving Success through the Value ChainApigee | Google Cloud
We Will Discuss »
- Managing API products to maximize success for direct and indirect users in the value chain
- Planning, building, and evolving an API product at all stages of the product life cycle
- Evaluating and validating your API design and functionality and iterating to build a superior and differentiated product
API360 – A How-To Guide for Enterprise APIs - Learn how to position your ente...CA API Management
APIs are everywhere: powering mobile apps, enabling cloud computing, connecting people through social networks and helping to create the Internet of Things. Organizations of every kind are evaluating how they can leverage APIs and replicate the success of companies like Amazon, Google and Salesforce.
Join this webinar to learn about the #API360 model for enterprise API success. This model covers the full spectrum of considerations for companies looking to succeed with APIs for the long haul. You will also hear more about the upcoming #API360 Summit that will take place in Dallas on February 26.
You Will Learn
• How leading Web companies have used APIs to boost revenues and market share
• How to create an enterprise API strategy that will yield real business results
• How to institutionalize best practices that will allow your APIs to evolve and grow
apidays LIVE Australia 2021 - The role and expectations of an API Product Man...apidays
apidays LIVE Australia 2021 - Accelerating Digital
September 15 & 16, 2021
The role and expectations of an API Product Manager: why are they so hard to define?
Claire Barrett, Director at APIs First
The document discusses how APIs should be treated as products rather than services, with a product manager overseeing their development and marketing. It notes that popular APIs from companies like Amazon are examples of successful API products. Treating an API as a product means naming it, packaging it with documentation and terms of use, and protecting it with copyright like any other product. This approach allows APIs to be more consistently delivered and easier to sell at scale.
APIdays Paris 2019 - How we addressed our 100% API Strategy in a major worldw...apidays
How we addressed our 100% API Strategy in a major worldwide company
Aurélien Bourdon, API Team Leader at Auchan
Simon Milléquand, Team Leader at Auchan
APIs used to be a technical implementation detail reserved for developers and architects. In the Web age, APIs make more business sense than ever before. This presentation gives a ring side view of How to Craft Business Strategy around APIs.
API management came about to help companies create and manage developer ecosystems by following in the footsteps of the successful API programs of Twitter and Facebook. Today with mobile apps and new web development based on an API-first strategy, APIs are no longer just a way to power a company's developer program, they're the connective tissue that powers all the interactions with customers and partners across an extended value chain.
Join Ed Anuff and Dilshad Simons to learn the profound technical and business implications of this shifted landscape and to discuss API Management, its shortcomings, recent advances, and real-world deployments.
We will discuss:
- How enterprise APIs create new channels, unlock value of data, and fuel innovation
- The benefits of structuring your development around an API-first platform strategy
- Getting a full 360-view across all your channels of interaction by tying your analytics and business intelligence directly into your API-tier
This document is the copyrighted introduction to the book "APIs For Dummies, IBM Limited Edition" published by John Wiley & Sons, Inc. It provides an overview of what APIs are and why they are important for businesses. It states that APIs enable solutions like omnichannel experiences, faster innovation, mobile enterprises, and hybrid cloud environments. The book will define the nature of modern APIs and guide readers through decisions about which APIs to provide/consume and how to build an effective API platform. Key themes are that APIs should be treated as products and that an experimental approach of "trying early, learning fast, and scaling easily" is important.
6 Reasons Why APIs Are Reshaping Your BusinessFabernovel
A study on APIs to demonstrate the advantages of APIs for businesses in terms of scalability, flexibility, business development, product development, supply chain management...
Be My API How to Implement an API Strategy Everyone will Love CA API Management
The document discusses how to implement an API strategy that is loved by everyone. It covers:
1. The importance of different types of API consumers like private, partner, and public and how APIs can help with acquisition, reach, content, and users.
2. The USE methodology of designing APIs that are usable, scalable, and evolvable. This includes focusing on users, supporting various representations and caching, and avoiding versions when possible.
3. Implementing a solid foundation with separate components and connectors, supporting multiple representations, caching everywhere, and security at the edges.
4. Designing API interaction models by focusing on interactions over technologies, maintaining the developer perspective, and mapping tasks to data and
apidays LIVE Paris - Level up: Autonomous Integration Mesh by Zdenek Nemecapidays
apidays LIVE Paris - Responding to the New Normal with APIs for Business, People and Society
December 8, 9 & 10, 2020
Level up: Autonomous Integration Mesh
Zdenek Nemec, Founder and CTO at Superface.ai
Are your APIs becoming too complicated and ad hoc? Feeling the need to set up policies for your API? This presentation will give you strategy options for designing and developing your APIs.
Deploy a system that will empower you to expose APIs in a secure, manageable way
Choosing the right API Management solution can make implementing a successful API strategy much easier and help to ensure your APIs are exposed in a secure, manageable way. Join this Layer 7 webinar to learn the key criteria for selecting an API Management solution and to get a solid understanding of the factors that will impact the success of your API strategy. Everyone who registers for the webinar will receive a complimentary copy of The Forrester Wave: API Management Platforms, Q1 2013.
David Johnston, Managing Director, Decentralized Application Funds
Using the power of bitcoin for payments and flexible open source platforms we can reduce the friction in today's API infrastructure and finally connect the programable web to programable money.
Succeed with a Developer-Centric API Strategy - Ronnie Mitra, Principal API A...CA API Management
DX as the key to building a great API
Going beyond usability and simplicity in design
Considerations for the API lifecycle
Treating your API like a product
apidays LIVE Paris - How to position the API driven Architecture to support t...apidays
apidays LIVE Paris - Responding to the New Normal with APIs for Business, People and Society
December 8, 9 & 10, 2020
How to position the API driven Architecture to support the digital transformation?
Jarvis Ka, Enterprise Architect at Indiana Farm Bureau Insurance
Considerations For an API Strategy - Ronnie MItra API Architect Layer 7 Londo...CA API Management
API Management is becoming increasingly important as more and more organisations need to expose their data and application functionality to internal and external developers. Exposing APIs empowers these organisations to engage customers in innovative new ways, create new revenue opportunities and transform their businesses into platforms. But how do you ensure your APIs are exposed securely? How do you create, maintain and update different versions of your APIs? How do you throttle usage, meter requests and monitor API health?
Building A Business-Facing Mobile Developer CommunityProgrammableWeb
Building A Business-Facing Mobile Developer Community
Andy Jones, Technical Director EMEA, SOA Software
The proliferation of mobile apps has led to increased interaction between two previously separate groups: mobile app developers and corporate managers of enterprise systems. The API is the connector. Creating a developer community that serves your mobile strategy is a challenge on both technical and business levels. Mobile developers are essentially business partners, even if they do not see themselves as such and successfully engaging them will be key to delivering value from the API. In this presentation, we will discuss some proven practices that can ensure that businesses make the best use of APIs to extend themselves into the mobile realm:
Offering business capabilities that are important to partners
Tailoring APIs to each partner
Managing partner registration with workflow
Allowing partners to monitor and analyze their own API usage
Accelerating the process of externalizing applications
Securing the apps
Mediating transports protocols
apidays LIVE LONDON - API Standards and Governance Platform by Nicoleta Stoicaapidays
apidays LIVE LONDON - The Road to Embedded Finance, Banking and Insurance with APIs
API Standards and Governance Platform
Nicoleta Stoica, Lead API Architect at HSBC
Manage your ap is securely and easily ibm apim 4.0sflynn073
IBM API Management provides tools to securely manage APIs. It allows organizations to [1] expose business services as APIs to internal and external developers, [2] manage and monitor the entire API platform, and [3] engage with app developers through self-service portals. The solution helps organizations join the API economy by enabling them to define, publish, and manage APIs while addressing the needs of multiple stakeholders such as API developers, app developers, and operations teams.
The document discusses how APIs should be treated as products rather than services, with a product manager overseeing their development and marketing. It notes that popular APIs from companies like Amazon are examples of successful API products. Treating an API as a product means naming it, packaging it with documentation and terms of use, and protecting it with copyright like any other product. This approach allows APIs to be more consistently delivered and easier to sell at scale.
APIdays Paris 2019 - How we addressed our 100% API Strategy in a major worldw...apidays
How we addressed our 100% API Strategy in a major worldwide company
Aurélien Bourdon, API Team Leader at Auchan
Simon Milléquand, Team Leader at Auchan
APIs used to be a technical implementation detail reserved for developers and architects. In the Web age, APIs make more business sense than ever before. This presentation gives a ring side view of How to Craft Business Strategy around APIs.
API management came about to help companies create and manage developer ecosystems by following in the footsteps of the successful API programs of Twitter and Facebook. Today with mobile apps and new web development based on an API-first strategy, APIs are no longer just a way to power a company's developer program, they're the connective tissue that powers all the interactions with customers and partners across an extended value chain.
Join Ed Anuff and Dilshad Simons to learn the profound technical and business implications of this shifted landscape and to discuss API Management, its shortcomings, recent advances, and real-world deployments.
We will discuss:
- How enterprise APIs create new channels, unlock value of data, and fuel innovation
- The benefits of structuring your development around an API-first platform strategy
- Getting a full 360-view across all your channels of interaction by tying your analytics and business intelligence directly into your API-tier
This document is the copyrighted introduction to the book "APIs For Dummies, IBM Limited Edition" published by John Wiley & Sons, Inc. It provides an overview of what APIs are and why they are important for businesses. It states that APIs enable solutions like omnichannel experiences, faster innovation, mobile enterprises, and hybrid cloud environments. The book will define the nature of modern APIs and guide readers through decisions about which APIs to provide/consume and how to build an effective API platform. Key themes are that APIs should be treated as products and that an experimental approach of "trying early, learning fast, and scaling easily" is important.
6 Reasons Why APIs Are Reshaping Your BusinessFabernovel
A study on APIs to demonstrate the advantages of APIs for businesses in terms of scalability, flexibility, business development, product development, supply chain management...
Be My API How to Implement an API Strategy Everyone will Love CA API Management
The document discusses how to implement an API strategy that is loved by everyone. It covers:
1. The importance of different types of API consumers like private, partner, and public and how APIs can help with acquisition, reach, content, and users.
2. The USE methodology of designing APIs that are usable, scalable, and evolvable. This includes focusing on users, supporting various representations and caching, and avoiding versions when possible.
3. Implementing a solid foundation with separate components and connectors, supporting multiple representations, caching everywhere, and security at the edges.
4. Designing API interaction models by focusing on interactions over technologies, maintaining the developer perspective, and mapping tasks to data and
apidays LIVE Paris - Level up: Autonomous Integration Mesh by Zdenek Nemecapidays
apidays LIVE Paris - Responding to the New Normal with APIs for Business, People and Society
December 8, 9 & 10, 2020
Level up: Autonomous Integration Mesh
Zdenek Nemec, Founder and CTO at Superface.ai
Are your APIs becoming too complicated and ad hoc? Feeling the need to set up policies for your API? This presentation will give you strategy options for designing and developing your APIs.
Deploy a system that will empower you to expose APIs in a secure, manageable way
Choosing the right API Management solution can make implementing a successful API strategy much easier and help to ensure your APIs are exposed in a secure, manageable way. Join this Layer 7 webinar to learn the key criteria for selecting an API Management solution and to get a solid understanding of the factors that will impact the success of your API strategy. Everyone who registers for the webinar will receive a complimentary copy of The Forrester Wave: API Management Platforms, Q1 2013.
David Johnston, Managing Director, Decentralized Application Funds
Using the power of bitcoin for payments and flexible open source platforms we can reduce the friction in today's API infrastructure and finally connect the programable web to programable money.
Succeed with a Developer-Centric API Strategy - Ronnie Mitra, Principal API A...CA API Management
DX as the key to building a great API
Going beyond usability and simplicity in design
Considerations for the API lifecycle
Treating your API like a product
apidays LIVE Paris - How to position the API driven Architecture to support t...apidays
apidays LIVE Paris - Responding to the New Normal with APIs for Business, People and Society
December 8, 9 & 10, 2020
How to position the API driven Architecture to support the digital transformation?
Jarvis Ka, Enterprise Architect at Indiana Farm Bureau Insurance
Considerations For an API Strategy - Ronnie MItra API Architect Layer 7 Londo...CA API Management
API Management is becoming increasingly important as more and more organisations need to expose their data and application functionality to internal and external developers. Exposing APIs empowers these organisations to engage customers in innovative new ways, create new revenue opportunities and transform their businesses into platforms. But how do you ensure your APIs are exposed securely? How do you create, maintain and update different versions of your APIs? How do you throttle usage, meter requests and monitor API health?
Building A Business-Facing Mobile Developer CommunityProgrammableWeb
Building A Business-Facing Mobile Developer Community
Andy Jones, Technical Director EMEA, SOA Software
The proliferation of mobile apps has led to increased interaction between two previously separate groups: mobile app developers and corporate managers of enterprise systems. The API is the connector. Creating a developer community that serves your mobile strategy is a challenge on both technical and business levels. Mobile developers are essentially business partners, even if they do not see themselves as such and successfully engaging them will be key to delivering value from the API. In this presentation, we will discuss some proven practices that can ensure that businesses make the best use of APIs to extend themselves into the mobile realm:
Offering business capabilities that are important to partners
Tailoring APIs to each partner
Managing partner registration with workflow
Allowing partners to monitor and analyze their own API usage
Accelerating the process of externalizing applications
Securing the apps
Mediating transports protocols
apidays LIVE LONDON - API Standards and Governance Platform by Nicoleta Stoicaapidays
apidays LIVE LONDON - The Road to Embedded Finance, Banking and Insurance with APIs
API Standards and Governance Platform
Nicoleta Stoica, Lead API Architect at HSBC
Manage your ap is securely and easily ibm apim 4.0sflynn073
IBM API Management provides tools to securely manage APIs. It allows organizations to [1] expose business services as APIs to internal and external developers, [2] manage and monitor the entire API platform, and [3] engage with app developers through self-service portals. The solution helps organizations join the API economy by enabling them to define, publish, and manage APIs while addressing the needs of multiple stakeholders such as API developers, app developers, and operations teams.
KPIs for APIs (and how API Calls are the new Web Hits, and you may be measuri...John Musser
How do you measure API success? What KPIs do APIs need? What mistakes should I avoid? Find out what you should, and shouldn't, be measuring as part of your API program in this Business of APIs Conference NYC talk. Dive into a breadth of API metrics, the 6 keys to better API metrics, and the traps to beware of (the important do's and don'ts). Also real-world API case studies show who measures what.
[WSO2Con EU 2018] APIs - Technology That Can Transform Your Business Into a P...WSO2
This presentation focuses on how an organization would work on a successful API strategy that aligns with their business vision. We will use best practices and case studies from WSO2 deployments as well as public case studies.
LF_APIStrat17_How Mature are You? A Developer Experience Maturity ModelLF_APIStrat
How confident are you that your developer experience matches the expectations of your customers? How can you judge if you’re providing an adequate or best-in-class experience? What about your competition? How do you compare?
We had the same questions at Arity, and so developed a maturity model for API programs. Based on a year of user testing with developers, this model covers categories such as support and documentation.
This maturity model helps you focus your time and effort on the areas that will provide the greatest value for your customers. It’s a way to distill all the elements of the developer experience into an easily consumable document to give to stakeholders, helping you explain why the things you do as a manager of the developer community translate to increased sales for your organization.
We’ll go through the model together so you can score your company’s program. You’ll leave the session with a score and roadmap of how this can help you influence your stakeholders.
apidays LIVE New York 2021 - Design-First: How to champion an API culture shi...apidays
apidays LIVE New York 2021 - API-driven Regulations for Finance, Insurance, and Healthcare
July 28 & 29, 2021
Design-First: How to champion an API culture shift
Anna Daugherty, Product Marketing Manager at Stoplight
Drive API Adoption: Reach Over 13 Million DevelopersPostman
The document discusses driving adoption of APIs through leveraging public workspaces and the Postman API Network. It provides tips for getting 10x adoption such as providing enough context and documentation, keeping documentation updated and complete, researching keywords, sharing knowledge rather than just features, and adding collections to onboard users. Publishing APIs on the Postman API Network allows reaching over 13 million developers and getting feedback to improve APIs.
Securely expose protected resources as ap is with app42 api gatewayZuaib
1) App42 API Gateway is a comprehensive API management product that enables companies and individuals to securely expose protected resources and legacy systems as APIs within minutes.
2) It provides features such as traffic management, security policies, API monitoring, SDK generation, and scalability to help users manage the full lifecycle of their APIs.
3) The solution aims to simplify API management tasks and allow users to focus on their business logic rather than infrastructure maintenance.
apidays LIVE JAKARTA - The modern digital with API Economy Ecosystems by Hari...apidays
apidays LIVE JAKARTA - Connecting the Digital Stack
The modern digital with API Economy Ecosystems
Harin Honestyandi Parandika, Microservice and Middleware Designer, XL Axiata
apidays Helsinki & North 2023 - How can data-driven DevRel help identify gaps...apidays
apidays Helsinki & North 2023
API Ecosystems - Connecting Physical and Digital
June 5 & 6, 2023
How can data-driven DevRel help identify gaps and enhance APIs?
Hemchander Sundaraveloo, Sr. Developer Advocate at Pipedrive
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Check out our conferences at https://www.apidays.global/
Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8
Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io
Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
The document provides information about Capgemini, a global consulting and outsourcing firm, and their partnership with Oracle. Some key details:
- Capgemini is one of the world's largest consulting firms with over 200,000 employees globally. They provide business transformation services across various industries.
- Capgemini has a long partnership with Oracle, including being a Cloud Premier Partner and Oracle Diamond Partner. They have expertise implementing various Oracle cloud services.
- The document outlines Capgemini's approach to digital transformation centered around APIs and microservices using Oracle API Platform and other PaaS solutions. It provides an example reference architecture for this.
The document discusses secrets to creating a great API. It covers 4 main secrets: 1) Design for great user experience by getting feedback from developers during design. 2) Optimize the API for specific use cases and contexts rather than just exposing backend services. 3) Provide easy access to the API through a developer portal that allows discovery and interactive documentation. 4) Ensure the API is easy to use through simplicity, consistency and clarity in design. The goal is to encourage adoption by making the API attractive and simple for developers to start using.
Always Mind Your [Developer] Surroundings - API City 2018Bill Doerrfeld
The document summarizes a presentation given by Bill Doerrfeld at API City in October 2018 about best practices for API developer relations. The presentation uses metaphors from Batman Begins to outline strategies like understanding developer needs, making APIs discoverable, communicating changes effectively, and prioritizing developer experience. The goal is to teach attendees how to build and maintain positive relationships with developers through community engagement, documentation, and responsiveness.
#APIOps- Agile API Development powered by API Connectpramodvallanur
API development needs to be agile to quickly adapt to changing business needs. API Connect supports agile API development through tools that simplify each stage of the API lifecycle from development to production. It provides developer tools, enables continuous integration and deployment, automates testing across environments, and ensures governance as APIs are promoted. This allows teams to focus on API development while removing distractions and friction through automation.
Continuous API Strategies for Integrated PlatformsBill Doerrfeld
Following the tagline for 2019’s Platform Summit, I will seek to examine the role web APIs are playing in improving efficiency and scalability across enterprises. In the modular world of microservices development, containers, Kubernetes, and quick deployment styles are all the rage. I’ll take a look at specific of APIs at work within DevOps, and point out new frontiers where API-first designs are improving development and interoperability standards for today’s most powerful digital platforms.
Webinar - Creating an app ecosystem for your APIs
As the API Economy grows, every Enterprise is asking itself – how do we leverage our APIs to extend the reach of our business? What do we need to go from having an API to creating a viable app ecosystem around our APIs? We will explore how Enterprises can create both internal as well as external ecosystems around their APIs. We will look into the lifecycle of Create, Publish, Manage, Consume, Monitor and Monetize on your APIs.
Growth Hacking APIs: What role do APIs play in your growth strategy.
There’s been lots of buzz in the tech startup space about “growth hacking” – what is it? how is it related to development? how is it related to marketing?
At it’s core, growth hacking is about finding a strategy for growth within the parameters of scalability and replicability, driven by product and inspired by data. Growth hacking’s core is based in marketing but driven by product.
Once the definition is clear, the question then becomes: without a UI to lean on, how does one “growth hack” an API?
At last year’s Nordic API conference, Guillaume Balas from 3Scale presented several typologies of an API, namely API is the product, API projects the product, API promotes the product, and API powers the product.
This presentation will elaborate on and reframe those typologies in the context of marketing and growth hacking of an API. We will examine the circumstances where an API is actually a growth hack in of itself, and where it is in need of growth hacking in order to make the business model behind it succeed.
The presentation will use core concepts of strategic marketing – such as positioning, pricing, targeting, promotion, product and distribution – to create a framework for either growth hacking an API or developing an API as a key tactic in a growth strategy.
This document discusses Microsoft Azure and how it can help businesses innovate through APIs. It introduces APIs and how they enable companies to grow by allowing internal developers and partners to access services. It then summarizes Microsoft Azure's API management capabilities, including publishing APIs, applying policies for operations, organizing APIs into products and groups, and providing developer tools like portals, documentation, and analytics.
Similar to APIdays Paris 2019 - The API Operating Model: A Playbook for Value Release by Ronnie Mitra, Publicis Sapient (20)
Apidays Helsinki 2024 - Sustainable IT and API Performance - How to Bring The...apidays
Sustainable IT and API Performance - How to Bring Them Together
Merja Kajava, Founder - Aavista Oy
Apidays Helsinki & North 2024 - Connecting Physical and Digital: Sustainable APIs for the Era of AI, Super and Quantum Computing (May 28 and 29, 2024)
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Check out our conferences at https://www.apidays.global/
Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8
Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io
Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
Apidays Helsinki 2024 - APIs ahoy, the case of Customer Booking APIs in Finn...apidays
Keynote 1: APIs ahoy, the case of Customer Booking APIs in Finnlines and Grimaldi Lines, ShortSea
Vesa Vähämaa, Head of Group IT, Software at Finnlines Plc
Apidays Helsinki & North 2024 - Connecting Physical and Digital: Sustainable APIs for the Era of AI, Super and Quantum Computing (May 28 and 29, 2024)
------
Check out our conferences at https://www.apidays.global/
Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8
Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io
Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
Apidays Helsinki 2024 - From Chaos to Calm- Navigating Emerging API Security...apidays
From Chaos to Calm: Navigating Emerging API Security Challenges
Eli Arkush, Principal Solutions Engineer, API Security at Akamai
Apidays Helsinki & North 2024 - Connecting Physical and Digital: Sustainable APIs for the Era of AI, Super and Quantum Computing (May 28 and 29, 2024)
------
Check out our conferences at https://www.apidays.global/
Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8
Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io
Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
Apidays Helsinki 2024 - What is next now that your organization created a (si...apidays
What is next now that your organization created a (significant) set of APIs?
Rogier van Boxtel, Director, Pre Sales Consulting - Axway
Apidays Helsinki & North 2024 - Connecting Physical and Digital: Sustainable APIs for the Era of AI, Super and Quantum Computing (May 28 and 29, 2024)
------
Check out our conferences at https://www.apidays.global/
Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8
Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io
Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
Apidays Helsinki 2024 - There’s no AI without API, but what does this mean fo...apidays
There’s no AI without API, but what does this mean for Security?
Timo Rüppell, VP of Product - FireTail.io
Apidays Helsinki & North 2024 - Connecting Physical and Digital: Sustainable APIs for the Era of AI, Super and Quantum Computing (May 28 and 29, 2024)
------
Check out our conferences at https://www.apidays.global/
Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8
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https://apilandscape.apiscene.io/
Apidays Helsinki 2024 - Security Vulnerabilities in your APIs by Lukáš Ďurovs...apidays
Security Vulnerabilities in your APIs
Lukáš Ďurovský, Staff Software Engineer at Thermo Fisher Scientific
Apidays Helsinki & North 2024 - Connecting Physical and Digital: Sustainable APIs for the Era of AI, Super and Quantum Computing (May 28 and 29, 2024)
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Learn more on APIscene, the global media made by the community for the community:
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https://apilandscape.apiscene.io/
Apidays Helsinki 2024 - Data, API’s and Banks, with AI on top by Sergio Giral...apidays
Data, API’s and Banks, with AI on top
Sergio Giraldo, IT Lead - ING
Apidays Helsinki & North 2024 - Connecting Physical and Digital: Sustainable APIs for the Era of AI, Super and Quantum Computing (May 28 and 29, 2024)
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Check out our conferences at https://www.apidays.global/
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https://apilandscape.apiscene.io/
Apidays Helsinki 2024 - Data Ecosystems Driving the Green Transition by Olli ...apidays
Data Ecosystems Driving the Green Transition
Olli Kilpeläinen, VP - Data Platform & Ecosystem at Betolar
Apidays Helsinki & North 2024 - Connecting Physical and Digital: Sustainable APIs for the Era of AI, Super and Quantum Computing (May 28 and 29, 2024)
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https://apilandscape.apiscene.io/
Apidays Helsinki 2024 - Bridging the Gap Between Backend and Frontend API Tes...apidays
Bridging the Gap Between Backend and Frontend API Testing with K6
Ayush Goyal, Senior Software Engineer - Grafana Labs
Apidays Helsinki & North 2024 - Connecting Physical and Digital: Sustainable APIs for the Era of AI, Super and Quantum Computing (May 28 and 29, 2024)
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https://apilandscape.apiscene.io/
Apidays Helsinki 2024 - API Compliance by Design by Marjukka Niinioja, Osaangoapidays
API Compliance by Design
Marjukka Niinioja, APItalista & Founding Partner - Osaango
Apidays Helsinki & North 2024 - Connecting Physical and Digital: Sustainable APIs for the Era of AI, Super and Quantum Computing (May 28 and 29, 2024)
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https://apilandscape.apiscene.io/
Apidays Helsinki 2024 - ABLOY goes API economy – Transformation story by Hann...apidays
ABLOY goes API economy – Transformation story
Hanna Sillanpää Head of Digital Solutions PU - Abloy
Apidays Helsinki & North 2024 - Connecting Physical and Digital: Sustainable APIs for the Era of AI, Super and Quantum Computing (May 28 and 29, 2024)
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Learn more on APIscene, the global media made by the community for the community:
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Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
Apidays New York 2024 - The subtle art of API rate limiting by Josh Twist, Zuploapidays
The subtle art of API rate limiting
Josh Twist, Co-founder & CEO at Zuplo
Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024)
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Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io
Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
Apidays New York 2024 - RESTful API Patterns and Practices by Mike Amundsen, ...apidays
ESTful API Patterns and Practices
Mike Amundsen, Author of "Design and Build Great APIs", API Strategist & Advisor at amundsen.com, Inc.
Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024)
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Check out our conferences at https://www.apidays.global/
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Learn more on APIscene, the global media made by the community for the community:
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Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
Apidays New York 2024 - Putting AI into API Security by Corey Ball, Moss Adamsapidays
Putting AI into API Security
Corey Ball, Author and Sr. Manager Pentest at Moss Adams
Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024)
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Check out our conferences at https://www.apidays.global/
Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8
Learn more on APIscene, the global media made by the community for the community:
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Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
Apidays New York 2024 - Prototype-first - A modern API development workflow b...apidays
Prototype-first - A modern API development workflow
Tom Akehurst, CTO and Co-Founder at WireMock
Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024)
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Check out our conferences at https://www.apidays.global/
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Learn more on APIscene, the global media made by the community for the community:
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Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
Apidays New York 2024 - Post-Quantum API Security by Francois Lascelles, Broa...apidays
Post-Quantum API Security: Preparing your APIs for Q-day
Francois Lascelles, Distinguished Engineer at Broadcom and CTO at Layer7
Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024)
------
Check out our conferences at https://www.apidays.global/
Do you want to sponsor or talk at one of our conferences?
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Learn more on APIscene, the global media made by the community for the community:
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Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
Apidays New York 2024 - Increase your productivity with no-code GraphQL mocki...apidays
Increase your productivity with no-code GraphQL mocking
Hugo Guerrero, Chief Software Architect, APIs & Integration Developer Advocate at Red Hat
Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024)
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https://apilandscape.apiscene.io/
Apidays New York 2024 - Driving API & EDA Success by Marcelo Caponi, Danoneapidays
Driving API & EDA Success: Comparing CoE & C4E Models for Organizational Enablement
Marcelo Caponi, Global Product Manager - API & Integration at Danone
Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024)
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https://apilandscape.apiscene.io/
Apidays New York 2024 - Build a terrible API for people you hate by Jim Benne...apidays
Build a terrible API for people you hate
Jim Bennett, Principal Developer Advocate at liblab
Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024)
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https://apilandscape.apiscene.io/
Apidays New York 2024 - API Secret Tokens Exposed by Tristan Kalos and Antoin...apidays
API Secret Tokens Exposed: Insights from Analyzing 1 Million Domains
Tristan Kalos, Co-founder and CEO at Escape
Antoine Carossio, Co-Founder & CTO at Escape
Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024)
------
Check out our conferences at https://www.apidays.global/
Do you want to sponsor or talk at one of our conferences?
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Learn more on APIscene, the global media made by the community for the community:
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https://apilandscape.apiscene.io/
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Essentials of Automations: The Art of Triggers and Actions in FME
APIdays Paris 2019 - The API Operating Model: A Playbook for Value Release by Ronnie Mitra, Publicis Sapient
1. The API Operating Model:
A Playbook for Value Release
1
Ronnie Mitra
ronnie.mitra@publicissapient.com
@mitraman
linkedin.com/in/ronniemitra/
2. OUR SCALE OUR CLIENTS
PUBLICIS GROUPE
20,000
Passionate People
50+
Offices Globally Connected
30
Years of Digital Pioneering
and Customer Innovation
YOU
We are the
Digital Business
Transformation
hub of Publicis
Groupe
THE POWER OF ONE
RECOGNISED AS
INDUSTRY LEADERS
DEEP INDUSTRY EXPERTISE
Consumer Products, Energy & Commodities, Financial Services, Health, Public Sector, Retail, Telco/Media/Technology, Transportation & Mobility, Travel & Hospitality
A Leader in the Forrester WaveTM:
Global Digital Business Transformation
Accelerators, Q1 2019
Publicis Sapient | Digital Business Transformation
4. you
Your customers Your customers
4
The API Effect:
Digital value chains have shifted from a direct model to an ecosystem model.
How will you release value in this new world?
you
BEFORE APIs AFTER APIs
5. At the macro level, to succeed you’ll
need to manage two ecosystems:
An external ecosystem that lives
above the “waterline” of your
organization…
…and an internal ecosystem below
the waterline that drives your product
experiences.
API CHANNEL
INTERNAL ECOSYSTEM
SERVICE
PROVIDERS
OPEN
PLATFORMS
RELATIONSHIP
PARTNERS
YOUR
CHANNELS
Mobile
Apps
Web
Store
REGULATED
PARTNERS
EXTERNAL ECOSYSTEM
The “waterline”
6. The Ecosystem Value Release Playbook
Start with Why Invest in Experience SelectivelyBuild Value-Driven APIs
One API Product Team Scale with Standards Automate your Factory
PLAY #1:
Start with “why”
11
Reduce the cost of reaching your existing
customers across diverse touchpoints
CUSTOMER REACH
Increase ideation potential and reduce the cost of idea
execution and partnership with an API platform
PRODUCT INNOVATION
Generate direct revenue by charging customers to
use the API
REVENUE (API MONETIZATION)
Increase data acquisition for analysis and intelligence
through an API channel
DATA ACQUISITION
Increase growth of core products in other channels
by extending your offering through an API channel
PRODUCT GROWTH
Address regulatory requirements
REGULATORY COMPLIANCE
What are
your
ecosystem
drivers?
SITUATION:
Initiating or improving your ecosystem strategy
THE PLAY:
Articulate your business drivers and prioritize them.
PLAY #2:
Build targeted APIs
11
SITUATION:
Building an API product catalog for the ecosystem
THE PLAY:
Map value from your drivers to the APIs you need to build
Needs, Stories, Journeys,
Pain relievers
Build targeted APIs for the developer journeys that unlock ecosystem value
Identify the “keystone”
developer communities unlock
ecosystem value based on our
drivers
Use ecosystem maps
to identify partners
and customers to
reach
Start with
your drivers
Find the interactions
that would best serve
these communities,
personas and developers
API
API
API
Build a backlog of APIs to
unlock ecosystem value
PLAY #3:
Invest in experience selectively
10
SITUATION:
Designing and building an API channel experience for the market
THE PLAY:
Adopt a value-centric approach to your DX investment
The Kano Model:
q Have you addressed your audience’s basic needs?
q Will more “performance” functions return value?
q Do you need to invest in ”delighters”?
Example: Testing Experience Features
Make simple API calls from my browser BASIC
Make simple API calls from my client software BASIC
Test/validate simple errors PERF
Control response messages, errors and latency PERF
Test security access and my credentials PERF
Manage my sandbox with an API DELIGHTER
See my message traces and analytics DELIGHTER
Manage the state of my test environment DELIGHTER
Test/validate business logic DELIGHTER
Download, deploy and run my test environment locally DELIGHTER
TRANSFORMTHEMARKET
Which features will unlock ecosystem value for you?
User
Satisfaction
Feature
Implementation
PLAY #6:
Automate your Factory
13
SITUATION:
Governance is creating bottlenecks in API delivery
THE PLAY:
Introduce automation and tooling to improve flow
Your Developers
Machine Interface Pipeline
Documentation Pipeline
Scoring
Governance Team
Interface
Lint
Docs
Lint
Security
Assessment
SDKs
Documentation
Templates
Product Pipeline
Tools help developers build
compliant APIs faster
Cookbooks
and User Guides
for Standards
Test Scripts
Automated pipelines remove validation
effort and improve quality
Gateway
Deployment
Catalog
Assesment
Dashboards and analytics help API teams
find problems sooner
Dashboards
PLAY #5:
Scale with Standards and Governance
12
SITUATION:
The product team can’t scale to meet backlog demand
THE PLAY:
Build a system of co-ordination through standardization
Build a platform of standards and governance to scale API product development – while
maintaining product consistency .
Interface Style
Standards can be defined for the entire API product
lifecycle
Deployment Model
Vocabularies
Design Process
Security
Message
Documentation
Quality Eng.
Deprecation and Migration
Cataloguing
Support
Model
Analytics
Versioning
Implement a standards pipeline and governance journey
DEFINE TEST PUBLISH
STANDARDSPIPELINE
CHALLENGE
DESIGN REVIEW PUBLISH
APIPIPELINE
APIAPI
PLAY #4:
Drive consistency with a single product team
10
SITUATION:
Building multiple APIs for the ecosystem
THE PLAY:
Create a single API product team for ecosystem APIs
Inconsistency kills the API developer experience because it multiplies interaction costs.
Drive consistency by forming a single, cross-functional API product team
A single team owns all API
experiences above the waterline.
APIAPI API
Each team offers their own API
product to the ecosystem
APIAPI API
USABILITY FRICTION!
CONSISTENT EXPERIENCE
7. PLAY #1:
Start with “why”
7
Reduce the cost of reaching your existing
customers across diverse touchpoints
CUSTOMER REACH
Increase ideation potential and reduce the cost of idea
execution and partnership with an API platform
PRODUCT INNOVATION
Generate direct revenue by charging customers to
use the API
REVENUE (API MONETIZATION)
Increase data acquisition for analysis and intelligence
through an API channel
DATA ACQUISITION
Increase growth of core products in other channels
by extending your offering through an API channel
PRODUCT GROWTH
Address regulatory requirements
REGULATORY COMPLIANCE
What are
your
ecosystem
drivers?
SITUATION:
Initiating or improving your ecosystem strategy
THE PLAY:
Articulate your business drivers, then prioritize and measure them
8. PLAY #2:
Build Value-Driven APIs
8
SITUATION:
Building an API product catalog for the ecosystem
THE PLAY:
Map value from your drivers to the APIs you need to build
Needs, Stories, Journeys
Build targeted APIs for the developer journeys that unlock ecosystem value
Identify the “keystone”
developer communities unlock
ecosystem value based on our
drivers
Use ecosystem maps
to identify partners
and customers to
reach
Start with
your drivers
Find the interactions
that would best serve
these communities,
personas and developers
API
API
API
Build a backlog of APIs and
value propositions to unlock
ecosystem value
9. PLAY #3:
Invest in experience selectively
9
SITUATION:
Designing and building an API channel experience for the market
THE PLAY:
Adopt a value-centric approach to your DX investment
The Kano Model:
q Have you addressed your audience’s basic needs?
q Will more “performance” functions return value?
q Do you need to invest in ”delighters”?
Example: Testing Experience Features
Make simple API calls from my browser BASIC
Make simple API calls from my client software BASIC
Test/validate simple errors PERF
Control response messages, errors and latency PERF
Test security access and my credentials PERF
Manage my sandbox with an API DELIGHTER
See my message traces and analytics DELIGHTER
Manage the state of my test environment DELIGHTER
Test/validate business logic DELIGHTER
Download, deploy and run my test environment locally DELIGHTER
TRANSFORMTHEMARKET
Which features will unlock ecosystem value for you?
User
Satisfaction
Feature
Implementation
10. PLAY #4:
Drive consistency with a single product team
10
SITUATION:
Building multiple APIs for the ecosystem
THE PLAY:
Create a single API product team for ecosystem APIs
Inconsistency kills the API developer experience because it multiplies interaction costs.
Drive consistency by forming a single, cross-functional API product team
A single team owns all API
experiences above the waterline.
APIAPI API
Each team offers their own API
product to the ecosystem
APIAPI API
USABILITY FRICTION!
CONSISTENT EXPERIENCE
11. PLAY #5:
Scale with Standards and Governance
11
SITUATION:
The product team can’t scale to meet backlog demand
THE PLAY:
Build a system of co-ordination through standardization
Build a platform of standards and governance to scale API product development – while
maintaining product consistency .
Interface Style
Standards can be defined for the entire API product
lifecycle
Deployment Model
Vocabularies
Design Process
Security
Message
Documentation
Quality Eng.
Deprecation and Migration
Cataloguing
Support
Model
Analytics
Versioning
Implement a standards pipeline and governance journey
DEFINE TEST PUBLISH
STANDARDSPIPELINE
CHALLENGE
DESIGN REVIEW PUBLISH
APIPIPELINE
APIAPI
12. PLAY #6:
Automate your Factory
12
SITUATION:
Governance is creating bottlenecks in API delivery
THE PLAY:
Introduce automation and tooling to improve flow
Your Developers
Machine Interface Pipeline
Documentation Pipeline
Scoring
Governance Team
Interface
Lint
Docs
Lint
Security
Assessment
SDKs
Documentation
Templates
Product Pipeline
Tools help developers build
compliant APIs faster
Cookbooks
and User Guides
for Standards
Test Scripts
Automated pipelines remove validation
effort and improve quality
Gateway
Deployment
Catalog
Assesment
Dashboards and analytics help API teams
find problems sooner
Dashboards
13. The Ecosystem Value Release Playbook
Start with Why Invest in Experience SelectivelyBuild Value-Driven APIs
One API Product Team Scale with Standards Automate your Factory
PLAY #1:
Start with “why”
11
Reduce the cost of reaching your existing
customers across diverse touchpoints
CUSTOMER REACH
Increase ideation potential and reduce the cost of idea
execution and partnership with an API platform
PRODUCT INNOVATION
Generate direct revenue by charging customers to
use the API
REVENUE (API MONETIZATION)
Increase data acquisition for analysis and intelligence
through an API channel
DATA ACQUISITION
Increase growth of core products in other channels
by extending your offering through an API channel
PRODUCT GROWTH
Address regulatory requirements
REGULATORY COMPLIANCE
What are
your
ecosystem
drivers?
SITUATION:
Initiating or improving your ecosystem strategy
THE PLAY:
Articulate your business drivers and prioritize them.
PLAY #2:
Build targeted APIs
11
SITUATION:
Building an API product catalog for the ecosystem
THE PLAY:
Map value from your drivers to the APIs you need to build
Needs, Stories, Journeys,
Pain relievers
Build targeted APIs for the developer journeys that unlock ecosystem value
Identify the “keystone”
developer communities unlock
ecosystem value based on our
drivers
Use ecosystem maps
to identify partners
and customers to
reach
Start with
your drivers
Find the interactions
that would best serve
these communities,
personas and developers
API
API
API
Build a backlog of APIs to
unlock ecosystem value
PLAY #3:
Invest in experience selectively
10
SITUATION:
Designing and building an API channel experience for the market
THE PLAY:
Adopt a value-centric approach to your DX investment
The Kano Model:
q Have you addressed your audience’s basic needs?
q Will more “performance” functions return value?
q Do you need to invest in ”delighters”?
Example: Testing Experience Features
Make simple API calls from my browser BASIC
Make simple API calls from my client software BASIC
Test/validate simple errors PERF
Control response messages, errors and latency PERF
Test security access and my credentials PERF
Manage my sandbox with an API DELIGHTER
See my message traces and analytics DELIGHTER
Manage the state of my test environment DELIGHTER
Test/validate business logic DELIGHTER
Download, deploy and run my test environment locally DELIGHTER
TRANSFORMTHEMARKET
Which features will unlock ecosystem value for you?
User
Satisfaction
Feature
Implementation
PLAY #6:
Automate your Factory
13
SITUATION:
Governance is creating bottlenecks in API delivery
THE PLAY:
Introduce automation and tooling to improve flow
Your Developers
Machine Interface Pipeline
Documentation Pipeline
Scoring
Governance Team
Interface
Lint
Docs
Lint
Security
Assessment
SDKs
Documentation
Templates
Product Pipeline
Tools help developers build
compliant APIs faster
Cookbooks
and User Guides
for Standards
Test Scripts
Automated pipelines remove validation
effort and improve quality
Gateway
Deployment
Catalog
Assesment
Dashboards and analytics help API teams
find problems sooner
Dashboards
PLAY #5:
Scale with Standards and Governance
12
SITUATION:
The product team can’t scale to meet backlog demand
THE PLAY:
Build a system of co-ordination through standardization
Build a platform of standards and governance to scale API product development – while
maintaining product consistency .
Interface Style
Standards can be defined for the entire API product
lifecycle
Deployment Model
Vocabularies
Design Process
Security
Message
Documentation
Quality Eng.
Deprecation and Migration
Cataloguing
Support
Model
Analytics
Versioning
Implement a standards pipeline and governance journey
DEFINE TEST PUBLISH
STANDARDSPIPELINE
CHALLENGE
DESIGN REVIEW PUBLISH
APIPIPELINE
APIAPI
PLAY #4:
Drive consistency with a single product team
10
SITUATION:
Building multiple APIs for the ecosystem
THE PLAY:
Create a single API product team for ecosystem APIs
Inconsistency kills the API developer experience because it multiplies interaction costs.
Drive consistency by forming a single, cross-functional API product team
A single team owns all API
experiences above the waterline.
APIAPI API
Each team offers their own API
product to the ecosystem
APIAPI API
USABILITY FRICTION!
CONSISTENT EXPERIENCE
14. The API Operating Model:
A Playbook for Value Release
14
Ronnie Mitra
ronnie.mitra@publicissapient.com