SUSTAINABLE DEVELOPMENT , GREEN PRODUCT MANAGEMENT , GREEN PRODUCT MARKETING MIX , GREEN THINKING FOR FUTURE , CONCLUSION

1. KOTAK MAHINDRA BANK
PRESENTED BY :-
• Susmita Maity (BBA/40075/18)
MT 302 INTRODUCTION TO SUSTAINABLE DEVELOPMENT

2. INDEX :- INTRODUCTION &
SUSTAINABILITY
01
GREEN PROJECT
MANAGEMENT
02
GREEN BANKING03
GREEN MARKETING MIX
& CONCLUSION
04

3. INTRODUCTION
•Kotak Mahindra Bank Limited is an Indian private
sector bank.
• headquartered in Mumbai ,Maharashtra ,India.
•It offers banking products and financial services for
corporate and retail customers in the areas
of personal finance, investment banking, life
insurance, and wealth management
•second largest Indian private sector bank by market
capitalization, with 1600 branches & 2519 ATMs

4. • One of the country’s leading financial institutions
•Kotak Mahindra, know we have a big role in promoting
environmental sustainability.
•Kotak Mahindra Bank reduces the wastage of paper, while also
allowing them to store and retrieve statements electronically, at their
convenience. technologies and processes.
•focus on reducing our own carbon footprint.
•encourage our customers to choose e-statements for their credit
cards. appreciation for every customer who opts for an e-credit card
statement
•By plant a sapling in partnership with Grow-Trees.com
•Established a Social Environmental Management System
Plan(SEMSP) to evaluate the social and environmental risks of
eligible borrowers for IFC Line of Credit.
SUSTAINABILITY FOLLOWED IN KOTAK

5. PROUCT
STRATEGY
Kotak Mahindra Bank has the following
business verticals as a part of its
marketing mix: Consumer Banking,
Commercial Banking, Corporate Banking
and Wealth Management.
It has unique programs cut to match
different needs of its customers like Silk,
which is a savings programm for women;
Edge Saving Account; Jifi accounts; Kotak
3-in-1 account; Junior account to promote
savings among minors starting at a young
age.

6. Green Project Management looks at product right from
the project planning stage, to the end of the project life.
Its key element are:
•Sustainable Design
•Green Supply Chain Management
•Green Manufacturing
•Sustainable Production And Logistics
Green Project Management
ACHIEVING SUSTAINABILITY THROUGH GREEN
PRODUCT MANAGEMENT
•Sustainability at bank continue to be the bedrock of core
philosophy of creating enduring value for all stakeholders and
contributing to economic, environmental and social prosperity.
•Product recycling and creation of eco-friendly products are
necessary

7. PRODUCT SUSTAINABILITY MANAGEMENT
•A Banking system can be considered the
lifeblood of its economy
•It channelizes financial resources into diverse
economic sectors and regions
•It plays a crucial role in ensuring such
resources
•Supports economic growth and development
efficiently and adequately

8. GREEN BANKING
PowerPoint
Presentation
Green banking-
•Green banking is a normal banking which
includes all the social and environmental factors
.
•It also called ethical bank.
•Ethical bank have started with a aim of
protecting environment.
Advantages of green banking :
1.increases processing speed.
2. Reduce error and risk.
3.save money and attrract customer.
4.parperless processing solution
5.maintain ecological friendly business practices.

9. GREEN BANKING
P
Green environment means promoting environmental friendly practice and reducing
carbon footprint from the banking activities.
Green banking products includes :
•Green loans
•green mortgage
• green credit cards
•green saving account
• mobile banking and online banking.
Features of green banking :
1. automation and online banking
2. social safety and security.
3. sustainable and green growth
4. empliments environmental due diligence( EDD )
5. reduce cost and energy.
6. Helps in controlling deforestation
7. development of human capita country
8. generate clean and hygienic environment

10. GREEN MARKETING MIX
Green Marketing refers to holistic meaning concept wherein the production, marketing, consumption and
disposal of products and services happen in manner that is less detrimental to the environment with growing
awareness about sustainability.It deals with environ friendly (green) product, price, promotion and place.
GREEN PRODUCT-:
• The products have to be developed depending on the needs of the customers who prefer environmental
friendly products.
• There are many financial products which it offers like Personal Loan, Home Loans, Crop Loans, Gold Loans etc.
GREEN PRICE -:
• Green pricing takes into consideration in a way that takes care of the health of employees and communities
and ensure efticient productivity.
• The bank offers its customers both in the rural and urban areas banking services at affordable prices.
GREEN PLACE -:
• Kotak Mahindra bank is present in 675 areas with 2000+ ATMS.
• It has 1300+ branches across the country.
• Kotak Mahindra is third largest by market capitalization but it must also increase its physical presence across the
country and globe.
GREEN PROMOTION -:
• It launched a ten-second high impact television commercial and print advertisement.
• It also created a character called Subbu who is the voice of the brand who talks about different products offered by
the bank across platforms like television,print and digital.
• It is also knowing to advertise through hoardings.

11.  KOTAK mahindra has a big role in
promoting environment sustainability
 They focuses on reducing carbon foot
print
 Encourage the customer to choose e
statement for their credit cards focus
 primarily on building energy
efficiency, data center efficiency and
resource
 optimisation as part of our green
agenda internally
 focus on improving our office
efficiency, so as to consume fewer
resources and save more energy.

12.  Kotak Mahindra Bank aims to
serve customer from teenager to
senior citizens.
 It has a variety of product and
services to different segments of
customers.
 The bank is also involved in
marketing activities which serve
as a medium of advertisement for
the bank.
 The bank allows various types of
facilities to the the customers
such as dmat account,mutual
funds etc

13. THANK YOU