Kotak Mahindra Bank aims to be the most trusted global Indian financial brand and preferred employer. Its vision is to understand customer needs and deliver customized solutions across platforms. As of May 2016, Uday Kotak owns 34% of the bank through his holding company, and the bank has a market presence in all parts of India after merging with ING Vysya Bank. The bank saw growth in income and profits between 2015 and 2016. It aims to increase its international banking operations and use technology and talent management to address challenges in an increasingly competitive environment.

2. VISSION & MISSION
• To be the most trusted Global Indian
Financial Services brand and the most
preferred financial services employer with
focus on creating value.
• Customers must enjoy the benefits of
dealing with a Global Indian Brand that
best understands their needs and delivers
customized pragmatic solutions across
multiple platforms. MR. UDAY. S. KOTAK
Executive Vice Chairman &
Managing Director,
Kotak Mahindra Bank

3. BRIEF HISTORY

4. BRIEF HISTORY

5. SHAREHOLDING PATTERN
*As on May, 11 2016

6. Mr. Uday Kotak
• KMBL holds 61,25,27,100 shares
which constitutes 34% of
ownership of the firm.
“The urban consumer held up
well, and in my view, small and
medium businesses in urban India
did better than bigger
businesses.”

7. MARKET CAPITALIZATION (Rs.
Crore)
*As on May, 11 2016

8. Zone
Pre-merger Post-merger
31-Mar-15 31-Mar-16
East 6% 6%
North 33% 29%
South 15% 34%
West 46% 31%
Total 100% 100%
Classification March 31, 2016
Metro 525 39%
Rural 232 18%
Semi-urban 287 21%
Urban 289 22%
Total 1333 100.00
*As on May, 11 2016
MARKET
PRESENCE

9. BUSINESS ENVIRONMENT
IN CRORE FY16 FY15
TOTAL INCOME 28032.4 2147.1
ENTITYWISE NETWORTH 33360.6 22153.3
TOTAL PROFIT 2089.8 18660

10. • Merger with ING Vyasya Bank
• Savings account Deregulation
Banks are free to determine their savings bank deposit interest rate,
subject to the following two conditions effective from October 25,
2011 :
• First, Uniform interest rate on savings bank deposits up to Rs.1 lakh
• Second, for savings bank deposits over Rs.1 lakh, a bank may provide
differential rates of interest

11. COMPETITORS

12. • Comprehensive micro site for inline pension account
• Real time customer acquisition platform for personal
loan
• Hashtag banking
• Internet free app with 6 language 25 different
transactions including mobile recharge
• M-store banking (flight tickets, bus tickets and hotel
booking)

13. SWOT ANALYSIS
1. Sound capital adequacy
ration
2. Favourable Credit rating
3. Improved asset quality
1. Lack of customer service
2. Low publicity and
marketing as compared to
other premium banks in the
urban areas

14. 1. Increase in Industry
banking
2. Explore opportunities
abroad by International
banking
1. Economic slowdown
2. Highly competitive
environment
3. Stringent Banking Norms

15. Human Resource
 Pre-Trained Manpower acquisition Channels
 Culture:
• Trust & Inclusiveness
• Differentiated talent strategy to increase women
employees
 Appraisal & Reward System
• Kotak RACE
• iApplaud

16. Strategy of the company
• Concentrated India, Diversified financial model
• Value over size
• Focus on risk adjusted returns
• Broad Marketing Strategy based on Aristotle’s 3
basic appeals:
– Ethos
– Pathos
– Logos

17. • Since Kotak Mahindra Bank’s Net
Profit is around 2000 Cr, it is
mandatory for them to maintain
CSR policy.
Few of the Business responsibilities :
• Promoting Education
• Enchanting Vocational skills and
livelihood projects
• Promoting preventive healthcare
and sanitation
• Reducing inequalities
• Environmental sustainability

18. • Indian banking system (Past and future)
• Defy gravity (Biggest merger)
• Current challenges : People and
Technology
• Talent management – Long term,
meaningful and sustained career
• Data security
• Emphasis on digital products + mobility of
loan payment
• Adhere to principles of humility, prudence
and simplicity.