service marketing of HDFC bank , vision and misssion its objective and benefits , business strategy , HDFC Ergo medical insurance , insurances offered by HDFC , swot analysis of hdfc bank

1.  Presented by :-
 SUSMITA MAITY
(BBA/40075/18)
MT 317 SERVICES MARKETING

2.  Housing Development Finance
Corporation
 CEO & Managing Director -
Mr Aditya Puri
 HDFC is the 2nd largest
international private bank
 LOGO OF HDFC IS BLUE – as
“BLUE” is associated with depth
and stability
 This symbolizes the trust ,
loyalty, wisdom ,confidence ,
intelligence, faith ,truth and
heaven .

3.  Type - Public
 Founded - August 1994 , by Mr Aditya Puri
 Headquarters - Mumbai , India
 Product - loans , credit cards ,insurance, savings etc
 Industry -banking ,capital market ,insurance
 Net revenue - Rs 24628.28 crores (2011)
 Net income - Rs 4017.69 crores (2011)
 Employees - 55725 ( 2011)
 Website - www.hdfcbank.com

4. VISION
 To be customer driven best managed
enterprise that enjoys market
leadership by providing its services
 Operational excellence
 Customer focus
MISSION
 HDFC bank ‘s mission to be a world
class Indian bank.
 To create an environment of
possibilities for customer &
employees by implementing effective
business process through
commitment to quality,
responsiveness and resourcefulness .

5.  To build sound customer franchises
across distinct businesses
 Prefers to provider of banking
services for target customer
 To achieve healthy growth in
profitability , consistence with the
bank `s risk appetite
 Bank committed to maintain the
highest level of ethical standards,
professional integrity, corporate
governance and regulatory
compliance.

6.  Increasing market share in INDIA
`s expanding banking
 Delivering high quality customers
services
 Maintain high standards
 Disciplined credit risk
management
 Develop innovative product and
services to attract customers

7.  Credit cards
 Home loan
 Personal loan
 Cheque deposits
 Mutual funds
 Trade services
 Insurances
 Foreign currency cash
 Demand drafts
 remittances

8. 1. Net banking
 View account balances and statements
 Transfers of money between two
accounts
 Payment of credit cards bills
 Updating PAN details
 Secure access through OTP
 Pay utility bills
2. Mobile banking
 Applications are available
 Sms alerts
 Browser on mobile

9.  HDFC Life provides a variety of Health
Insurance Plans & Mediclaim Policies
that offer financial security to meet
health related contingencies.
 Due to changing lifestyles, health
issues have not just escalated, they
have increasingly become more
complex in nature.
 It becomes imperative therefore to
have a health insurance plan in place,
thus your financial planning is
incomplete if you have not accounted
for health

10.  Introduced for individuals as well as
families in 2002
 Launched more than 89 cities across
India
 Offers wide range of benefits
 Like enhances no claim bonus,
flexible payment options & cashless
hospitalization
 Gives people peace of mind

11.  Provides advanced medical coverage
at moderate cost
 No restriction for age to get
coverage
 Income tax benefits provided under
section 80D of the tax Act
 10% discounts for 2years occupancy
of the insurance policy
 HDFC Ergo provides comprehensive
medical insurances
 Policies covers all expenses for 60
days before and 90 days after
hospitalization

12.  In this situation will be highly beneficial,
as it will provide cover against expenses
that you may incur in order to get the
required treatment.
 There are numerous hospitalisation
expenses involved for getting treatment
in case you suffer from Coronavirus.
 focus on quick recovery, take care of
medical expenses by covering diagnosis,
 consultation costs at the time of pre
hospitalization and post hospitalization
as well.
 also offer coverage for day care
treatment gets done in less than 24
Hours a brand that has brought smiles to
1 crore+ customers.

13.  Wide range of cashless
hospital
 1.1 crores + happy customers
 Immediate claim settlement
 Installment benefits
 Recovery benefits
 Pre & post hospitalization
 Sum insured rebound

14.  HDFC health Suraksha insurance policy
 HDFC health Suraksha Gold insurance
policy
 HDFC health Suraksha regain insurance
policy
 HDFC health Suraksha top up insurance
policy
 Critical illness insurance policy
 Critical illness platinum insurance policy

15. STRENGTHS
 Leading new age private sector
bank
 HDFC has over 17000 branches &
5000+ ATMs in 780 cities
 Huge employees base i.e 510000
+
 Large collaborations with
corporate for salary accounts
WEAKNESS
 Rural penetration is low

16. OPPORTUNITES
 Mobile banking , internet banking
 Venturing into rural areas
 Providing more complex products
to the ever increasing demands of
the industry
THREATS
 Competitors
 New banking licenses
 Foreign trade that offers complex
products

17.  HDFC Ergo has made the cost of health insurance more
affordable
 HDFC Ergo renowned for its customers services
 Claim are processed in a hassle free manner
 Medical insurance policies can be purchased and renewed
online with ease
 This insurance company is one the leading company
insurance providers in India .The company is ISO certified ,
which assure quality

18. THANK YOU