axis bank

2. INTRODUCTION
TYPE 3RD LARGEST PRIVATE BANK IN INDIA
TRADED AS AXIS BANK
INDUSTRY BANKING, FINANCIAL SERVICES
FOUNDED 1994 (AS UTI BANK)
HEADQUARTERS MUMBAI, INDIA
KEY PEOPLE SANJIV MISHRA (CHAIRMAN) , SHIKHA SHARMA (MD & CEO)
PRODUCTS CREDIT CARDS, CONSUMER BANKING, CORPORATE BANKING,
FINANCE AND INSURANCE, INVESTMENT BANKING, MORTGAGE
LOANS, PRIVATE BANKING, PRVATE EQUITY, WEALTH
MANAGEMENT
REVENUE RS. 340 BILLION (2012)
TOTAL ASSETS RS. 3.4 TRILLION
EMPLOYEES 42420 (AS ON MARCH 31ST , 2014)

3. AWARDS & RECOGNITION
1. Mobile Banking Initiative of the Year - India, Asian
Banking and Finance (ABF) Retail Banking Awards 2015
2. Advertising Campaign of the Year - India, Asian Banking
and Finance (ABF) Retail Banking Awards 2015
3. Axis bank has been awarded the title of Superbrand
2014-2015, by Superbrands
4. No. 1 Promising Banking Brand of 2015, ET Best Brands
2015
5. Best Corporate Payment Project- The Asian Banker
Technology Implementation Award 2015

4. AWARDS & RECOGNITION (contd..)
6. Best HR System Project -The Asian Banker Technology
Implementation Award 2015
7. The Compliance Risk Technology Implementation of the
Year -The Asian Banker Risk Management Awards 2015
8. Axis Bank felicitated at CNBC Awaaz Act for Good
Governance Summit 2015
9. Winner in the 'Best Payment Initiatives' category
amongst Private Sector Banks, IBA Banking Technology
Awards 2015
10. Runners up in the 'Technology Bank of the Year' category
amongst the Private sector Banks, IBA Banking
Technology Awards 2015

5. CSR PHILOSOPHY
• The Bank’s Policy on Corporate Social
Responsibility serves as a blueprint to undertake
CSR activities that support the Bank’s CSR
Philosophy.
• The Bank undertakes several CSR programs
guided by its Policy on Corporate Social
Responsibility. The activities are implemented by
the Bank or by the Axis Bank Foundation or
through any other Trust or agencies and entities
as deemed suitable.

6. CSR FOCUS AREAS & PROGRAMS
• EDUCATION
• VOCATIONAL EDUCATION & TRAINING
• MEDICAL RELIEF AND TRAUMA CARE
• ENVIRONMENTAL SUSTAINABILITY
• SANITATION
• HUMANITARIAN RELIEF
• ARMED FORCES VETERANS
• CAPACITY BUILDING OF PERSONNEL & NGO
PARTNERS

7. SWOT ANALYSIS
STRENGTH
• AMONG THE LARGEST
BANK IN INDIA WHICH
PROVIDES
AGRICULTURAL LOANS.
• STRONG MARKETING
AND BRANDING.
• 2402 BRANCHES AND
12922 ATM’s.
WEAKNESS
• LIMITED BRANCHES AS
COMPARED TO ITS
DIRECT COMPETITORS.
• LESS NUMBER OF
INTERNATIONAL
BRANCHES.
• SHARE PRICES ARE NOT
STABLE.

8. SWOT ANALYSIS (contd..)
OPPORTUNITIES
• MARKET
PENETRATION IN
RURAL AREAS.
• MARKET
DEVELOPMENT IN
INTERNATIONAL
MARKETS.
THREATS
• NEW ENTRANTS.
• TOUGH COMPETITION
OF FOREIGN BANKS.
• FIERCE COMPETITION.

9. TECHNOLOGY
• AXIS CALL & PAY on Atom
• AxisRemit ONLINE
• RAMCO offers AXIS BANK an user-friendly ERP
software which provides a solution in:
– PROCUREMENT AND EXPENSE MANAGEMENT
– FIXED ASSETS MANAGEMENT
– PLANNING AND BUDGETING
– LEASE MANAGEMENT

10. THANK YOU