Konrad Group explores \'Experience Driven Navigation\'. These slides were originally presented by David Offierski for the Design track at Android TO on October 26, 2012.
Xumanii is a new social networking and live streaming site that allows users to stream live content directly from their profile page using a webcam and laptop. It provides tools for multi-camera productions and live editing to produce concerts, video blogs, and other content. Users can also sell tickets to their live streams and add sponsorships or ads. The site launched with a free virtual ticket to a Drake concert. It aims to give artists, filmmakers, and others a way to market themselves and broadcast live worldwide.
The document discusses 5 marketing campaigns:
1) Google's "real life checkout" video to promote their analytics tools by dramatizing annoying online checkout experiences.
2) A Male Cancer Awareness campaign video featuring a glamour model touching herself to normalize men checking themselves for testicular cancer.
3) eBay's "shoppable windows" allowing people to make purchases by scanning QR codes from products displayed in store windows.
4) Volkswagen's relaunch of the Beetle targeting a more masculine audience using traditional media and an augmented reality app.
5) A Nike projection mapping campaign for the Jordan Melo M8 shoe throwing projections on water fountains for a visually striking effect.
Five Reasons why you should consider experiential within your marketing plan:
1. Experiential marketing taps into the basic human desire to congregate with others in person. Live events are booming as people seek out shared experiences.
2. Experiential marketing allows brands to harness mass behavior by engaging people and driving interactions and conversations around the brand.
3. Live experiences can light a fire for the brand and marketing campaign, and digital tools help spread awareness of the event to a wider audience.
4. For brands that need to change perceptions or engage new audiences, experiential marketing through live events can have a powerful and long-lasting impact beyond other channels.
5
Mobile Rules! is the world’s leading annual competition for business plans, applications and technology innovation in the mobile environment, organized by Nokia together with a great group of partners representing the leading companies and organizations in their fields.
YRALS is a digital marketing agency founded in 2008 that specializes in social media optimization and creation of interactive web properties and mobile apps to build brand loyalty. They have executed social media campaigns for over 50 clients across various industries. Their services include social media campaigns, websites, social apps, banners, mobile apps, and more. They create engaging user-generated content apps to generate buzz around brands and movies.
The document discusses several marketing campaigns and videos:
1) An agency in Brazil created tickets for organ donation queues that simply but effectively promoted organ donation.
2) A video showed an elephant playing with a Samsung smartphone, swiping photos and using apps, in an innovative mobile phone advert.
3) The shortest advert ever, just one second, from Mc Cann Digital about OCD awareness, went viral as people replayed it to read the message.
4) An Intel campaign in Indonesia challenged people to punch a bag to unlock a laptop prize, generating social media engagement.
5) A Greenpeace stunt revealed the "dirty little secret" of toxic chemicals used in fashion by washing posters in cities
10 Best Cases from Crans Montana, by NewcastNewcast Vivaki
The document describes challenges for different companies to promote their brands and products to young people or new target audiences. It then provides ideas for campaigns centered around creating engaging digital content like web series, interactive videos, and viral marketing tactics. The results of the campaigns are highlighted, such as increased sales, donations, or media coverage.
The Movement Project is a multi-episode series profiling diverse groups of elite senior athletes. Each episode features a different athlete and their dedication to their sport despite growing old. The episodes will be distributed through a custom Facebook app and targeted ad network. Sponsorship of the series provides brand association with positive messaging around determination and overcoming adversity.
Xumanii is a new social networking and live streaming site that allows users to stream live content directly from their profile page using a webcam and laptop. It provides tools for multi-camera productions and live editing to produce concerts, video blogs, and other content. Users can also sell tickets to their live streams and add sponsorships or ads. The site launched with a free virtual ticket to a Drake concert. It aims to give artists, filmmakers, and others a way to market themselves and broadcast live worldwide.
The document discusses 5 marketing campaigns:
1) Google's "real life checkout" video to promote their analytics tools by dramatizing annoying online checkout experiences.
2) A Male Cancer Awareness campaign video featuring a glamour model touching herself to normalize men checking themselves for testicular cancer.
3) eBay's "shoppable windows" allowing people to make purchases by scanning QR codes from products displayed in store windows.
4) Volkswagen's relaunch of the Beetle targeting a more masculine audience using traditional media and an augmented reality app.
5) A Nike projection mapping campaign for the Jordan Melo M8 shoe throwing projections on water fountains for a visually striking effect.
Five Reasons why you should consider experiential within your marketing plan:
1. Experiential marketing taps into the basic human desire to congregate with others in person. Live events are booming as people seek out shared experiences.
2. Experiential marketing allows brands to harness mass behavior by engaging people and driving interactions and conversations around the brand.
3. Live experiences can light a fire for the brand and marketing campaign, and digital tools help spread awareness of the event to a wider audience.
4. For brands that need to change perceptions or engage new audiences, experiential marketing through live events can have a powerful and long-lasting impact beyond other channels.
5
Mobile Rules! is the world’s leading annual competition for business plans, applications and technology innovation in the mobile environment, organized by Nokia together with a great group of partners representing the leading companies and organizations in their fields.
YRALS is a digital marketing agency founded in 2008 that specializes in social media optimization and creation of interactive web properties and mobile apps to build brand loyalty. They have executed social media campaigns for over 50 clients across various industries. Their services include social media campaigns, websites, social apps, banners, mobile apps, and more. They create engaging user-generated content apps to generate buzz around brands and movies.
The document discusses several marketing campaigns and videos:
1) An agency in Brazil created tickets for organ donation queues that simply but effectively promoted organ donation.
2) A video showed an elephant playing with a Samsung smartphone, swiping photos and using apps, in an innovative mobile phone advert.
3) The shortest advert ever, just one second, from Mc Cann Digital about OCD awareness, went viral as people replayed it to read the message.
4) An Intel campaign in Indonesia challenged people to punch a bag to unlock a laptop prize, generating social media engagement.
5) A Greenpeace stunt revealed the "dirty little secret" of toxic chemicals used in fashion by washing posters in cities
10 Best Cases from Crans Montana, by NewcastNewcast Vivaki
The document describes challenges for different companies to promote their brands and products to young people or new target audiences. It then provides ideas for campaigns centered around creating engaging digital content like web series, interactive videos, and viral marketing tactics. The results of the campaigns are highlighted, such as increased sales, donations, or media coverage.
The Movement Project is a multi-episode series profiling diverse groups of elite senior athletes. Each episode features a different athlete and their dedication to their sport despite growing old. The episodes will be distributed through a custom Facebook app and targeted ad network. Sponsorship of the series provides brand association with positive messaging around determination and overcoming adversity.
IKEA used cinema curtains to promote its new line of curtains before showing a short film. Diesel clothing stores launched a program bringing Facebook likes to physical products by allowing customers to scan tags and share items. Barclaycard created an ad with a waterslide that became so popular consumers set up Facebook groups and forums about it, so Barclaycard created an app allowing people to experience the waterslide themselves, which was downloaded over 2 million times in 5 days.
Virtual worlds are 3D online environments where users create avatars to interact and engage with others and brands. There are over 250 virtual worlds for all ages that can be categorized into different types. Last year $15 million was spent on marketing in virtual worlds in the US, growing to a projected $150 million by 2012. Brands create virtual experiences and media attention to attract more users, with 50% of new accounts on Second Life resulting from brand activity. Brands must find ways to engage users within these virtual environments to have a successful presence.
Cannes Lions workshop: 5 best practices for better brand experience designJack Morton Worldwide
Johnny Marques, Executive Creative Director of brand experience agency Jack Morton Worldwide, led a workshop at the 2013 Cannes Lions Festival about designing meaningful brand experiences. The workshop focused on five principles for great brand experiences: overstay checkout, community and purpose, useful and purpose, and shareable and purpose. After learning the principles, delegates applied them to a creative brief and presented their ideas.
"Mobile is the key driver for successful campaign. With the booming of mobile-based technology, people are drawn closer than ever, and here comes to the more advanced use of mobile itself to help increase the living condition of the whole community. A succinct, engaging and highly informative, with the support of various case studies from Cannes Lion and Spike Asia, Vincent Van Dessel, CEO of Y&R Vietnam has nailed the presentation, and interestingly show how the 21st century is changing with mobile technology. Please enjoy :) "
Bespoke games for brands, also known as Advergaming is a powerful way to connect with consumers. Unlike traditional advertising which is passive and one way, a well-executed Advergame engages the consumer deeply. A sound strategy, great creative and an experienced mobile app developer are essential ingredients though.
Group 1 presented a news broadcast on the impacts and uses of virtual reality (VR) technology. The broadcast was anchored by Darshil Dharia and Cheryl Litwinczuk, with field reporting by Ruhil Shah and video editing by Zia Chaudhry. The anchors discussed how VR is being used in industries like gaming, education, and healthcare. They also noted some paradoxical effects, ethical issues, and how VR adoption may grow as more applications are developed to attract different users.
The document discusses marketing in the multiscreen world based on a study conducted in 30 countries. It finds that smartphone and tablet ownership is creating a new media landscape, with people spending significant time on multiple screens each day, often simultaneously. The study examines screen usage patterns and attitudes towards advertising across different devices in Brazil. It finds that Brazilians spend more total time with screens than the global average, and are more receptive to integrated marketing approaches that connect TV advertising to digital platforms. The document provides examples of brands like Magnum and Vivo that have successfully implemented multiscreen campaigns in Brazil through consistency, interactivity and concise messaging.
The Doritos "Party is Here" campaign launched a promotion to increase summer sales by connecting to a global campaign featuring the Black Eyed Peas. Participants texted codes from product packages to win cash prizes distributed through a mobile banking service, as well as airtime credits and Black Eyed Peas content. Over 3.1 million participations were received, distributing almost $400,000 to 40,000 winners and over 900,000 airtime credits.
With over 16 years of experience across 21 countries, we’ve long been disrupting the status quo. We combine operational precision with bold creativity and deliver results above and beyond the ordinary.
Committed to innovation, and driven by technology, we understand what it takes to make brands stand out from the crowd
You’re in safe hands with Kommando.
1) A 3D optical illusion of a girl chasing a ball has been placed in the road near schools in Vancouver to get drivers to slow down by appearing as if they have hit the girl.
2) Japanese retailer Uniqlo is running a Twitter campaign called "Tweet for a Treat" where tweeting about items on their website can lower the prices before their new online store launch.
3) Lingerie brand Wonderbra unveiled a large 3D billboard in London featuring their latest bra that requires special 3D glasses to see the "full effect."
The document discusses effective mobile marketing and provides examples of mobile campaigns. It argues that mobile marketing has not reached its full potential and that effectiveness should be the objective, not just means or technology. It provides a case study of an Axe deodorant campaign in Japan that used a mobile app as part of the daily routine to increase product usage. The campaign was highly successful in raising awareness and repeat purchases. In conclusion, it states that a breakthrough global mobile campaign is still needed and that BBH aims to create this.
The Future of Play in a Gamified World: Webinar Presentation with transcriptGavin Gordon
The document discusses how immersive technologies like virtual reality (VR) and augmented reality (AR) will impact media, gaming, and customer engagement. VR and AR are beginning to move beyond gaming into other areas by making experiences more immersive and interactive. This will change how consumers interact with media content and brands. Brands can use these technologies to engage customers through personalized experiences tailored to individual consumers. As VR and AR become more widely used, consumers will expect brands to utilize these technologies to provide immersive and engaging content and interactions.
Android is an open-source operating system for mobile devices. It was developed by Android Inc which was acquired by Google in 2005. The document discusses the history and development of Android, key features that allow developers to create rich applications, and some popular Android phones including the Samsung Galaxy S3, Samsung Galaxy Note 2, HTC Droid DNA, LG Nexus 4, and Motorola Droid Razr Maxx HD. It also summarizes the major versions of Android from Cupcake to Jelly Bean and their new features.
Pilot Pens launched a website application that allows users to create a personalized font using their own handwriting. Users print a template with letter spaces and either scan it or show it to a webcam, and the program copies the outline of the handwriting into a digital font that can be shared. This allows users to send personally handwritten messages in a digital form.
France's first lady Carla Bruni launched the "Born HIV Free" campaign to highlight the issue of babies born with HIV. An animated film called "Baby in the Sky" follows a baby floating through the air embracing an HIV-free future in vivid colors with a dreamlike quality to promote sharing and desire to help rather than guilt.
An
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment China, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Coralie LATCHOUMANE and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Coralie LATCHOUMANE – Account Director
coralie.latchoumane@havas-se.com
http://www.havas-se.cn
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all a wonderful 2012 and look forward to featuring your campaigns this year.
Reason of Failures & Strategies to be SuccessfulOmer Iqbal
This document analyzes the reasons for failures of Nokia and Blackberry compared to the success of Apple and Samsung in mobile phone industry. It identifies key weaknesses of Nokia and Blackberry as being slow to adapt to changing consumer demands and new technologies, unlike Apple and Samsung which were flexible and introduced flagship products on time. The strategies of successful companies discussed are adapting quickly to changes, having a strong R&D team, and focusing on continuous innovation, aesthetics and targeting different market segments.
The document outlines the Ecuadorian Ministry of Education's acknowledgement of key issues regarding English language teaching and the communicative approach. It discusses the importance of English as a tool for understanding other cultures and the need to align the English curriculum with standards like the Common European Framework of Reference. It then describes the characteristics of the communicative-functional approach proposed for the English curriculum, which focuses on real-world contexts and the relationship between language forms. Finally, it provides details on language proficiency levels based on the CEFR, from basic users at A1-A2 to independent users at B1-B2.
This document outlines an instructional strategy for teaching a lecture on adenoidectomy. The lecture will begin with reviewing the anatomy of the nasopharynx through slides, a video, and discussion using a model. It will then cover the steps of adenoidectomy by showing slides and a video of the procedure while relating it back to the anatomical structures. Students will then break into small groups to discuss the anatomy and procedure, noting any points of confusion. The lecture will conclude by addressing any remaining questions and summarizing the key topics covered.
The document contains examples of addition, subtraction, multiplication, and division problems. It includes 12 problems for each operation, with the operations ranging from single digit numbers to 4-5 digit numbers. The document also includes 12 mixed problems combining two or more operations.
IKEA used cinema curtains to promote its new line of curtains before showing a short film. Diesel clothing stores launched a program bringing Facebook likes to physical products by allowing customers to scan tags and share items. Barclaycard created an ad with a waterslide that became so popular consumers set up Facebook groups and forums about it, so Barclaycard created an app allowing people to experience the waterslide themselves, which was downloaded over 2 million times in 5 days.
Virtual worlds are 3D online environments where users create avatars to interact and engage with others and brands. There are over 250 virtual worlds for all ages that can be categorized into different types. Last year $15 million was spent on marketing in virtual worlds in the US, growing to a projected $150 million by 2012. Brands create virtual experiences and media attention to attract more users, with 50% of new accounts on Second Life resulting from brand activity. Brands must find ways to engage users within these virtual environments to have a successful presence.
Cannes Lions workshop: 5 best practices for better brand experience designJack Morton Worldwide
Johnny Marques, Executive Creative Director of brand experience agency Jack Morton Worldwide, led a workshop at the 2013 Cannes Lions Festival about designing meaningful brand experiences. The workshop focused on five principles for great brand experiences: overstay checkout, community and purpose, useful and purpose, and shareable and purpose. After learning the principles, delegates applied them to a creative brief and presented their ideas.
"Mobile is the key driver for successful campaign. With the booming of mobile-based technology, people are drawn closer than ever, and here comes to the more advanced use of mobile itself to help increase the living condition of the whole community. A succinct, engaging and highly informative, with the support of various case studies from Cannes Lion and Spike Asia, Vincent Van Dessel, CEO of Y&R Vietnam has nailed the presentation, and interestingly show how the 21st century is changing with mobile technology. Please enjoy :) "
Bespoke games for brands, also known as Advergaming is a powerful way to connect with consumers. Unlike traditional advertising which is passive and one way, a well-executed Advergame engages the consumer deeply. A sound strategy, great creative and an experienced mobile app developer are essential ingredients though.
Group 1 presented a news broadcast on the impacts and uses of virtual reality (VR) technology. The broadcast was anchored by Darshil Dharia and Cheryl Litwinczuk, with field reporting by Ruhil Shah and video editing by Zia Chaudhry. The anchors discussed how VR is being used in industries like gaming, education, and healthcare. They also noted some paradoxical effects, ethical issues, and how VR adoption may grow as more applications are developed to attract different users.
The document discusses marketing in the multiscreen world based on a study conducted in 30 countries. It finds that smartphone and tablet ownership is creating a new media landscape, with people spending significant time on multiple screens each day, often simultaneously. The study examines screen usage patterns and attitudes towards advertising across different devices in Brazil. It finds that Brazilians spend more total time with screens than the global average, and are more receptive to integrated marketing approaches that connect TV advertising to digital platforms. The document provides examples of brands like Magnum and Vivo that have successfully implemented multiscreen campaigns in Brazil through consistency, interactivity and concise messaging.
The Doritos "Party is Here" campaign launched a promotion to increase summer sales by connecting to a global campaign featuring the Black Eyed Peas. Participants texted codes from product packages to win cash prizes distributed through a mobile banking service, as well as airtime credits and Black Eyed Peas content. Over 3.1 million participations were received, distributing almost $400,000 to 40,000 winners and over 900,000 airtime credits.
With over 16 years of experience across 21 countries, we’ve long been disrupting the status quo. We combine operational precision with bold creativity and deliver results above and beyond the ordinary.
Committed to innovation, and driven by technology, we understand what it takes to make brands stand out from the crowd
You’re in safe hands with Kommando.
1) A 3D optical illusion of a girl chasing a ball has been placed in the road near schools in Vancouver to get drivers to slow down by appearing as if they have hit the girl.
2) Japanese retailer Uniqlo is running a Twitter campaign called "Tweet for a Treat" where tweeting about items on their website can lower the prices before their new online store launch.
3) Lingerie brand Wonderbra unveiled a large 3D billboard in London featuring their latest bra that requires special 3D glasses to see the "full effect."
The document discusses effective mobile marketing and provides examples of mobile campaigns. It argues that mobile marketing has not reached its full potential and that effectiveness should be the objective, not just means or technology. It provides a case study of an Axe deodorant campaign in Japan that used a mobile app as part of the daily routine to increase product usage. The campaign was highly successful in raising awareness and repeat purchases. In conclusion, it states that a breakthrough global mobile campaign is still needed and that BBH aims to create this.
The Future of Play in a Gamified World: Webinar Presentation with transcriptGavin Gordon
The document discusses how immersive technologies like virtual reality (VR) and augmented reality (AR) will impact media, gaming, and customer engagement. VR and AR are beginning to move beyond gaming into other areas by making experiences more immersive and interactive. This will change how consumers interact with media content and brands. Brands can use these technologies to engage customers through personalized experiences tailored to individual consumers. As VR and AR become more widely used, consumers will expect brands to utilize these technologies to provide immersive and engaging content and interactions.
Android is an open-source operating system for mobile devices. It was developed by Android Inc which was acquired by Google in 2005. The document discusses the history and development of Android, key features that allow developers to create rich applications, and some popular Android phones including the Samsung Galaxy S3, Samsung Galaxy Note 2, HTC Droid DNA, LG Nexus 4, and Motorola Droid Razr Maxx HD. It also summarizes the major versions of Android from Cupcake to Jelly Bean and their new features.
Pilot Pens launched a website application that allows users to create a personalized font using their own handwriting. Users print a template with letter spaces and either scan it or show it to a webcam, and the program copies the outline of the handwriting into a digital font that can be shared. This allows users to send personally handwritten messages in a digital form.
France's first lady Carla Bruni launched the "Born HIV Free" campaign to highlight the issue of babies born with HIV. An animated film called "Baby in the Sky" follows a baby floating through the air embracing an HIV-free future in vivid colors with a dreamlike quality to promote sharing and desire to help rather than guilt.
An
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment China, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Coralie LATCHOUMANE and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Coralie LATCHOUMANE – Account Director
coralie.latchoumane@havas-se.com
http://www.havas-se.cn
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all a wonderful 2012 and look forward to featuring your campaigns this year.
Reason of Failures & Strategies to be SuccessfulOmer Iqbal
This document analyzes the reasons for failures of Nokia and Blackberry compared to the success of Apple and Samsung in mobile phone industry. It identifies key weaknesses of Nokia and Blackberry as being slow to adapt to changing consumer demands and new technologies, unlike Apple and Samsung which were flexible and introduced flagship products on time. The strategies of successful companies discussed are adapting quickly to changes, having a strong R&D team, and focusing on continuous innovation, aesthetics and targeting different market segments.
The document outlines the Ecuadorian Ministry of Education's acknowledgement of key issues regarding English language teaching and the communicative approach. It discusses the importance of English as a tool for understanding other cultures and the need to align the English curriculum with standards like the Common European Framework of Reference. It then describes the characteristics of the communicative-functional approach proposed for the English curriculum, which focuses on real-world contexts and the relationship between language forms. Finally, it provides details on language proficiency levels based on the CEFR, from basic users at A1-A2 to independent users at B1-B2.
This document outlines an instructional strategy for teaching a lecture on adenoidectomy. The lecture will begin with reviewing the anatomy of the nasopharynx through slides, a video, and discussion using a model. It will then cover the steps of adenoidectomy by showing slides and a video of the procedure while relating it back to the anatomical structures. Students will then break into small groups to discuss the anatomy and procedure, noting any points of confusion. The lecture will conclude by addressing any remaining questions and summarizing the key topics covered.
The document contains examples of addition, subtraction, multiplication, and division problems. It includes 12 problems for each operation, with the operations ranging from single digit numbers to 4-5 digit numbers. The document also includes 12 mixed problems combining two or more operations.
This curriculum vitae provides information on Ramy Hamada Ali Gouda of Egypt. He received a B.S. in computer science from Mansoura University in 2007. His career objective is to find management opportunities where he can develop new skills and strengthen existing ones. Currently he works as a Training Specialist at Agility Logistics, where his responsibilities include managing training operations and evaluating instructor performance. He has over 10 years of experience in training and information technology roles.
VENCENDO A CONCORRÊNCIA NO COMÉRCIO VAREJISTA DE FARMÁCIASamuel Novais, MBA
O presente trabalho demonstra um estudo do varejo farmacêutico, pois perceber a
importância do varejo, no mundo atual, não é tarefa das mais difíceis, ele estruturou-se de
tal forma que, em qualquer parte do mundo, a qualquer hora do dia ou da noite, é possível
encontrar alguém oferecendo a outros algo para sua satisfação ou necessidade, nos mais
variados e inusitados sistemas de troca.
1) The study explored how teacher training institutions (TTIs) support pre-service teachers' development of technological pedagogical content knowledge (TPACK) through various strategies.
2) A survey of 688 pre-service teachers found that while they perceived receiving support through the strategies, feedback was seen as the least apparent. The strategies were also found to significantly relate to perceptions of TPACK.
3) Interviews with 17 participants revealed that authentic experiences and feedback from mentor teachers most impacted skills, but not all strategies were fully addressed during training. Both quantitative and qualitative evidence suggest TTIs can influence TPACK through strategic support, but challenges remain in fully implementing all strategies.
Lake Shore Gold provided an operational and financial update for Q4 and full year 2011. Key highlights included doubling gold production to 86,565 ounces and doubling resources for a second consecutive year. The company is focused on ramping up mining and milling capacity to 3,000 tonnes per day by late 2012 through development work at Timmins West Mine and Bell Creek. Guidance for 2012 is 85,000 to 100,000 ounces of gold production.
Barter on What is Success in Urban Transport?Paul Barter
Presented to Junior College geography students at Temasek JC, Singapore, 11 August 2010. Discusses for a general audience competing ideas about how to define 'success' in urban transport policy. Warns to be careful what you wish for. Wanting faster traffic and cheaper driving can be traps.
Las estructuras de las organizaciones son dinámicas, más hay criterios que ayudan a organizar la acción humana en ella, dandole un sentido de dirección, buscando cerrar la brecha entre la formalidad e informalidad en el complejo mundo de las relaciones laborales. Esto intent enseñarnos Ramón Melinkoff en su libro La estructura de la organización en el año 1990 y para mi aún vigente como referencia.
Este documento presenta una guía educativa para estudiantes de sexto grado sobre los tipos de textos. La guía incluye secciones para repasar, practicar y evaluar los conceptos clave sobre textos narrativos e instructivos que los estudiantes han estado estudiando recientemente.
The document discusses the history and development of artificial intelligence over the past several decades. It outlines major advances in machine learning and deep learning techniques that have enabled AI systems to perform complex tasks like image recognition and natural language processing. Recent progress in AI has led to concerns about jobs being replaced and how to ensure these systems are developed and used responsibly.
Snappar is an industry-leading company that specializes in immersive interactive media using emerging technologies like augmented reality. They help brands attract, engage, and connect with customers by conceptualizing and executing interactive campaigns across multiple platforms. Snappar's services include developing custom augmented reality solutions for events, digital displays, mobile apps, websites and social media to create unforgettable brand experiences.
Second Screen Strategy: Planning For (And Against) A Multi-Screen WorldBen Grossman
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice for brands and marketers. These trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world. It has been presented at the Nordic Media Summit (Copenhagen) and the Event Marketing Summit (Salt Lake City).
The UX Awards are the first Awards to celebrate and honor exceptional UX and UX pros. The Awards are held annually in May with a rotating panel of 8 experts and partner support from NYC-CHI, IXDA NY, UXPA NY, Parsons the New School for Design and others.
The enclosed presentation is from the 2nd Annual UX Awards in May 2012.
Find out more or get on our mailing list at www.UserExperienceAwards.com or @UXAwards
On July 15, 2015, Taiwan Startup Stadium welcomed more than two dozen Taiwan-based startups to present their products for 2 minutes for the chance to join TSS at RISE Conference in Hong Kong July 31-August 1. A total of 29 teams pitched, including 3 teams remotely presenting via video. Here's a rundown of each of the teams presenting, as well as the 4 winners!
The document discusses the future of mobile and key strategies for companies. It notes that there will be many different devices and platforms, so companies need to make their products easy to develop and deploy across multiple devices. Additionally, companies should focus on building products that are actually useful and provide real value to humans, rather than just competing on features. Finally, the document suggests that companies looking to the future should focus on creating services that keep users engaged over time rather than just standalone apps.
Kudan is a company that uses augmented reality technology to create interactive marketing experiences for brands that go beyond traditional advertising methods. They have developed augmented reality applications for clients like Diageo's Captain Morgan brand and the BBC. Their apps allow users to scan images with their device's camera to unlock digital rewards and immerse themselves in 360-degree experiences. Kudan also has an in-house creative lab where they develop prototype augmented reality apps and demonstrations of the technology's potential for industries like automotive, real estate, and music.
Mobile app development: The global facts and truthsKaspar Lavik
When we time-travel from the years when computer used to be the most intriguing wonder to through innovative trajectory to the present moment when mobiles are influencing the way we live life, you will realize that we have traced quite an epic journey.
Slow down! What should you consider before going mobile? Eran zinman, Mobile ...Eran Zinman
The document discusses considerations for developing a mobile app. It addresses questions about ensuring an app idea has not been done before, how to get users if larger companies could replicate the idea, and how to get people to actually use an app once it is built. It also provides tips on distribution through app markets and social media integration, noting social should be tied to product design and is not just about adding a share button. Overall, the document stresses the importance of distribution and user acquisition while also maintaining app quality.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
A strategic overview of developing for Chrome on Android and native on Android. Touching on the migration from the open web to walled gardens of applications.
This document discusses the potential for augmented reality in the consumer packaged goods industry. It begins with an introduction to the presenter, Mathieu Bouyrie, who has created several AR experiences for brands. It then examines the mobile and PC ecosystems as platforms for AR experiences, noting that many consumers now expect apps from brands and use their devices to stay connected and entertained. Examples are provided of existing AR experiences for brands like Cheerios, Gatorade, Molson Dry, and Adidas that use recognition technologies to activate digital content. Location technologies like GPS and geo-fencing are also discussed as ways to provide targeted AR experiences and offers to consumers based on their location.
This document discusses an app that allows users to draw creatively anywhere using their mobile phone and additional accessories. The app uses image analysis and high contrast areas on bracelets to create an interactive interface without a screen. It is aimed at creative users, technology lovers, and tech-savvy children. The marketing plan includes sharing app videos online and finding an inspirational spokesperson to demonstrate the app and target young people. A freemium model is proposed where users can pay for additional brushes and modes.
World Editors Forum 11: Session The step towards a successful tablet applicat...WAN-IFRA
The speaker will discuss Ringier Studios' tablet application business. Ringier Studios is a subsidiary of Ringier AG, a large Swiss media company. Ringier Studios focuses on creating engaging tablet applications across various genres like health, DIY, and travel. Their goal is to be a leading provider of tablet applications and help advertisers connect with consumers on this new platform. The speaker will cover Ringier Studios' approach of bringing stories to life through innovative digital formats and specialized technology.
Future is now by Bela. E. Papp @ ICEEfest 2013ICEEFEST2013
The document discusses emerging trends in digital advertising and storytelling across multiple screens. It highlights how brands can understand consumers and tell stories using a multi-screen strategy. Specific examples are provided on how Infiniti used virtual art exhibitions and live mosaics to engage consumers across different digital touchpoints. The document also discusses the growing importance of mobile, social media, and apps like Skype and how they provide opportunities for brands to connect through storytelling in a more personal and trusted way.
Videocon is an award winning DTH service provider of India, with over 20000+ employees and offers almost 600+ channels to 8 Crore consumers across different cities and states. Its advanced state of art technology and versatile functionality have enabled Videocon to acquire consumers from different linguistic backgrounds.
Next generation technologies are changing how people interact with organizations and consume information across various devices and contexts. These paradigm shifts require rethinking how user experiences are designed in applications to emphasize context, portability, integration, mobility and connectedness. Real estate developers are leveraging new technologies like mobile, social media, and augmented reality to develop innovative digital experiences that simplify complex real estate projects and make them relatable for customers.
Similar to Konrad Group Experience Driven Navigation Oct 2012 (20)
4. Defined
The rise of “second screen” apps and new audience engagement
technologies such as audio fingerprinting and gamification platforms
are changing the standards of mobile and tablet UI design.
Audience engagement apps are now able to deliver dynamic, real-time
content to devices. These apps facilitate 2-way communication,
allowing users to participate in the action onscreen. Experience
driven navigation allows media producers to deliver the most
temporally relevant, actionable information to their audience.
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5. We Love Good Design
Good design is essential to a good user experience.
However, it’s all very “static” isn’t it?
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6. The Multi-Screen Experience
86% of viewers use mobile devices while watching TV 1
45% of tablet users have their device in front of a television at all times 2
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7. Use Cases
Second Screen apps are a big deal for media
producers. Particularly for live events, news,
reality tv and sports formats.
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8. Engagement Pioneers
Audience engagement is not a new concept. It has
always been the name of the game in TV. These guys
wrote the book on it.
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10. Audience Engagement App
iOS and Android App allowed users to:
• access special content
• learn about contestants
• discuss on social networks
• provide feedback on performances.
• take part in real-time challenges
• vote for their favourite Dorothy
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11. Dynamic UI
The app incorporated audio
watermarking technology which synced to
the broadcast and triggered the display
of content and challenges on users
devices.
The instructional overlay informed
users how the app worked and where to
look for recent content.
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12. Smart Sync API
The most recent item to be synced is
locked in the leftmost slot of the scroll
bar. Users can browse to view other
challenges & content.
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13. Gamification
A gamification platform tracked users
participation with the app and broadcast.
The more challenges a user participated
in, they were rewarded with votes which
would be used to decide the winning
Dorothy.
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14. Closing the Feedback Loop
During the broadcast, the audience was asked to rate each Dorothy’s
performance using the Crystal Ball in the app. As the results came in, they
were delivered live on the TV screen via the on-stage Crystal Ball.
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15. Mobile is Social
The app had a social deck integrated on
the main menu and gesture control that
allowed it to be pulled from the right
margin with a swipe.
Between broadcasts, the CBC Social Team
engaged users through social networks
and posting offline challenges.
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16. Whats Next for Second Screen?
If it’s Big
in Japan...
Check out www.c-o-g..jp
www.konradgroup.com
17. Tell us about your Second Screen + Audience Engagement Projects
We’re Experts!
David Offierski Illustrations by: gevi marotz
doffierski@konradgroup.com @therealgevi
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