With over 16 years of experience across 21 countries, we’ve long been disrupting the status quo. We combine operational precision with bold creativity and deliver results above and beyond the ordinary.
Committed to innovation, and driven by technology, we understand what it takes to make brands stand out from the crowd
You’re in safe hands with Kommando.
This was the 61st year for the Cannes Lions International Festival of Creativity. This week-long event was aptly named with creativity being at the center of the conversation. It historically has been a showcase of global advertising creativity, but in recent years has expanded to all things communications, innovation and ideas with a distinct layer of technology.
Discover the top industry trends at Cannes 2014
• True Integration of Technology, Design with Storytelling
• Social Responsibility and Corporate Citizenship
• Merging of Different Marketing Disciplines
• Big
• Data-Magination
As well as some examples of the award-winning work showcased at the event.
Check #MSLCannes for insights from our thought leaders on Cannes 2014.
You can share your feedback with our experts Victoria Biggs (@biggsyv) & David Weinstock (@weinstock) or reach out to us on twitter @msl_group.
Read our blog - Lessons from Cannes msl.gp/6016YsNg
The document summarizes a marketing campaign partnership between Dacia and The Telegraph during the 2014 FIFA World Cup in Brazil. The campaign included (1) Dacia sponsoring The Telegraph's World Cup coverage across platforms, (2) a daily trivia game promoting Dacia's brand message, and (3) contextual advertising reflecting World Cup stories. The campaign reached over 6.7 million adults and was successful in boosting brand awareness, consideration, and sentiment toward Dacia according to post-campaign research.
Sniper Marketing is an experiential marketing agency that has been in business since 1996. They offer various services including street teams, vehicle wraps, mobile experiential vehicles, promotional tours, guerrilla marketing tactics, pop-up shops, youth marketing, events, and consulting. Sniper Marketing has worked with many clients across various industries and can execute campaigns nationwide.
Atrapalo is a travel agency that offers deals on travel and leisure activities through the internet. They wanted to promote an activity in La Rioja, Spain using social networks. A branded game on Facebook allowed over 1,866 players to discover the region of La Rioja through the game, generating over 230,000 interactions over 10 days.
Privalia is an online fashion retailer with over 15 million members worldwide. As they approached 2.5 million Facebook fans, they wanted to engage fans with an original campaign using gifts and prizes. An advergame engaged over 18,000 players and had over 80,000 participations through gifts distributed in the game.
Carritus is an online supermarket marketplace that compares
This document summarizes mobile advertising trends in the entertainment industry based on data from Millennial Media's platform. Television programming accounted for 27% of entertainment campaigns, while books and magazines represented 17%. Common campaign goals included brand awareness (39%) and promoting new product launches (17%). Entertainment advertisers commonly used videos, mobile commerce, and social media actions. Peak mobile traffic occurred around holidays and major film releases.
Piranha is an outdoor media buying and planning firm focused on creative solutions. They offer diverse experience and client-focused services at a lower cost than larger agencies. Their clients have included many large brands. Piranha specializes in non-traditional outdoor formats beyond traditional billboards, including buses, transit shelters, mobile billboards, airports, stadiums, and specialty placements. They aim to effectively reach target audiences through research-driven campaigns.
Ontrac the best of experiential in 2010ontracagency
The document summarizes some of the most powerful and successful experiential marketing campaigns from 2011. It highlights campaigns by brands like Johnson's, Vimeo, H&M, Vodafone, Nike, T-Mobile, Asics, Mini, and Hoyts that engaged consumers through interactive experiences using touchable billboards, projection mapping, mobile games, flash mobs, and more. It emphasizes that experiential marketing allows more time with customers to inspire action at less cost and drives longer-term relationships and advocacy.
This was the 61st year for the Cannes Lions International Festival of Creativity. This week-long event was aptly named with creativity being at the center of the conversation. It historically has been a showcase of global advertising creativity, but in recent years has expanded to all things communications, innovation and ideas with a distinct layer of technology.
Discover the top industry trends at Cannes 2014
• True Integration of Technology, Design with Storytelling
• Social Responsibility and Corporate Citizenship
• Merging of Different Marketing Disciplines
• Big
• Data-Magination
As well as some examples of the award-winning work showcased at the event.
Check #MSLCannes for insights from our thought leaders on Cannes 2014.
You can share your feedback with our experts Victoria Biggs (@biggsyv) & David Weinstock (@weinstock) or reach out to us on twitter @msl_group.
Read our blog - Lessons from Cannes msl.gp/6016YsNg
The document summarizes a marketing campaign partnership between Dacia and The Telegraph during the 2014 FIFA World Cup in Brazil. The campaign included (1) Dacia sponsoring The Telegraph's World Cup coverage across platforms, (2) a daily trivia game promoting Dacia's brand message, and (3) contextual advertising reflecting World Cup stories. The campaign reached over 6.7 million adults and was successful in boosting brand awareness, consideration, and sentiment toward Dacia according to post-campaign research.
Sniper Marketing is an experiential marketing agency that has been in business since 1996. They offer various services including street teams, vehicle wraps, mobile experiential vehicles, promotional tours, guerrilla marketing tactics, pop-up shops, youth marketing, events, and consulting. Sniper Marketing has worked with many clients across various industries and can execute campaigns nationwide.
Atrapalo is a travel agency that offers deals on travel and leisure activities through the internet. They wanted to promote an activity in La Rioja, Spain using social networks. A branded game on Facebook allowed over 1,866 players to discover the region of La Rioja through the game, generating over 230,000 interactions over 10 days.
Privalia is an online fashion retailer with over 15 million members worldwide. As they approached 2.5 million Facebook fans, they wanted to engage fans with an original campaign using gifts and prizes. An advergame engaged over 18,000 players and had over 80,000 participations through gifts distributed in the game.
Carritus is an online supermarket marketplace that compares
This document summarizes mobile advertising trends in the entertainment industry based on data from Millennial Media's platform. Television programming accounted for 27% of entertainment campaigns, while books and magazines represented 17%. Common campaign goals included brand awareness (39%) and promoting new product launches (17%). Entertainment advertisers commonly used videos, mobile commerce, and social media actions. Peak mobile traffic occurred around holidays and major film releases.
Piranha is an outdoor media buying and planning firm focused on creative solutions. They offer diverse experience and client-focused services at a lower cost than larger agencies. Their clients have included many large brands. Piranha specializes in non-traditional outdoor formats beyond traditional billboards, including buses, transit shelters, mobile billboards, airports, stadiums, and specialty placements. They aim to effectively reach target audiences through research-driven campaigns.
Ontrac the best of experiential in 2010ontracagency
The document summarizes some of the most powerful and successful experiential marketing campaigns from 2011. It highlights campaigns by brands like Johnson's, Vimeo, H&M, Vodafone, Nike, T-Mobile, Asics, Mini, and Hoyts that engaged consumers through interactive experiences using touchable billboards, projection mapping, mobile games, flash mobs, and more. It emphasizes that experiential marketing allows more time with customers to inspire action at less cost and drives longer-term relationships and advocacy.
The Doritos "Party is Here" campaign launched a promotion to increase summer sales by connecting to a global campaign featuring the Black Eyed Peas. Participants texted codes from product packages to win cash prizes distributed through a mobile banking service, as well as airtime credits and Black Eyed Peas content. Over 3.1 million participations were received, distributing almost $400,000 to 40,000 winners and over 900,000 airtime credits.
Brand activation is about integrating communication channels to engage consumers and drive interest, engagement, trial, and loyalty. The document discusses how brand activation works, providing a framework focused on attention, engagement, trial, and loyalty. It also outlines MPC Brand Activation's services and capabilities, and provides case studies of campaigns for clients like Henkel, Reckitt Benckiser, and Coca-Cola that achieved increased sales, samples distributed, and audience reach through in-store, online, and event activations.
Advergames in the Luxury Industry Research Project - Gabriela Marengo - ESCP ...Gabriela Marengo
This document discusses using advergames in the luxury industry. It begins with defining advergames and their purpose in advertising. It then outlines theoretical frameworks for analyzing and designing advergames, including ludology and the AIDA model. The research question asks if advergames would be effective for a global luxury company. The methodology section describes a qualitative analysis of past advergames and a quantitative online survey. The results section shares findings from the survey and implications for luxury brands considering advergames. It concludes that advergames could work for luxury under certain conditions focused on relevance, entertainment, and accessibility through social media.
Pufferfish: Solutions for Green, Sustainable MessagingChanel Turner
Visualise complex global data, explore environmental research in tactile and fun ways, transform weather data and track it live, spark discussion and debate, give a strong visual context to sustainable messaging, and showcase worldwide topics in a borderless view... and all while exploring global data in its inherent format - on a globe.
It sounds like the future, and it is. With Pufferfish, the future is now. Gather round!
Fluid Proximity Marketing - Creating Digital Consumer Retail ExperiencesFluid
We love to play with new ideas and mix technologies together. In today's rapidly expanding digital media ecosystem, there is a wide array of digital tools for marketers to utilize. In this presentation we outline some best practises related to kiosk, digital signage, & experiential campaigns and follow with examples from a variety of cases, to demonstrate how to deliver maximum value from digital channels in BTL activations.
Fluid's mission is to develop ideas that create a cross platform communication environment that delivers immersive digital content & experiences to consumers.
Fluid provides an interactive digital marketing turnkey solution for multiple platforms. From concept to design and implementation, as well as after sales support, depending on the nature of the project, we work side by side with our clients to develop great digital media consumer experiences.
The document contains summaries of marketing campaigns and solutions for various clients conducted by Red Ark Marketing. Some key campaigns included developing a brand and messaging platform to position pears as a healthy snacking option, reintroducing Australian grapes to consumers, and creating a customization program for laptop bags to appeal to younger audiences. The agency also worked on branding, websites, promotions and other initiatives for construction material, beverage, entertainment and travel companies.
The document provides summaries of several digital marketing campaigns for McDonald's and other brands in Hong Kong:
1) The "Burger Battle" game engaged over 337,000 players in a virtual territory battle to promote special burger menu items, selling over 3 million burgers.
2) The "Catch Dim Jack" campaign used a viral video and social media on Facebook to launch a new dipping sauce range, gaining over 8,000 Facebook friends.
3) The "Momentee" campaign for Vitasoy created icons for new product usage occasions and offered limited edition t-shirts to fans, attracting over 20,000 votes and active users.
4) The "3D McNuggets
Top Brands using virtual reality for advertising campaigns Q2 2016Chris Rigatuso
This document discusses virtual reality (VR) and its potential for brand marketing campaigns. It defines VR and provides stats on the growing VR market. Examples are given of brands like Volvo, North Face, and Lowe's that have implemented successful VR experiences. Considerations for brands interested in VR include content delivery methods, audience targeting, and evaluating costs versus reach and media coverage. An assessment framework is outlined to help brands decide whether to pursue a VR marketing campaign.
The document discusses second screen apps and audience engagement technologies. It provides examples of how these apps can deliver dynamic, real-time content to mobile devices and facilitate two-way communication between viewers and media producers. It then discusses a case study of an audience engagement app developed for a singing competition TV show. The app allowed users to access special content, discuss the show on social media, provide feedback on performances and participate in real-time challenges and voting.
Part 2 of 3 of Virtual reality & marketing. In this part there's an overview of the manufactures producing virtual reality technology and companies that are currently using it.
OPEN media / quietly redefining ad spaceJoshua Rex
Joe Hoyle founded Open Media Technologies in 2008 to develop products that transformed online display advertising. This included the Intelligent Media Unit and Open Media Port, a self-service dashboard that allowed advanced content units to be built and programmatically served to publishers. In 2011-2012, Open Media Technologies executed an interactive campaign for Vodafone McLaren Mercedes using their technology. The campaign saw high engagement rates and interaction times from users.
1) The document discusses various new marketing trends such as customization, user-generated content, interactive banners, advergaming, widgets, advertainment, street marketing, social networks, viral films, interactivity, mobile marketing, and blogs content.
2) It provides examples for each trend, such as Dominos allowing customers to customize their own pizzas and SiDivine paying customers to take photos of themselves in the brand's clothing.
3) The document concludes with best practices for innovation, recommending involving consumers and using technology to enhance experiences rather than define the campaign.
Richmen is Experiential BTL Marketing agency having it's head office in delhi. We are strategic BTL marketing agency, which not only works to market brands but also works to create a bond between customer and products.
We are into Rural Marketing with creativity that brings brand closer to target audience.
With changing times in the BTL marketing industry we surely know what we need to deliver.
The New Face of Railway OOH AdvertisingMansi Arora
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
This document provides a summary of trends in marketing, storytelling, and digital culture from February 2015. It discusses emerging trends and innovations related to augmentation, healthcare technologies, ecommerce, data and privacy, social media, experiential marketing, brand storytelling, and the use of virtual reality in both entertainment and storytelling. Specific companies and projects are mentioned as examples within each trend topic.
Ambient Media Worldwide Ltd provides innovative ambient and non-traditional media services including dedicated account management, logistics support, and creative services. They offer a wide range of media formats such as light projections, mobile billboards, scooter media, and guerrilla art installations. The document includes several case studies demonstrating campaigns for clients like Puma, Capcom, Boots, and Alfa Romeo across multiple countries.
Ford launched the Unlearn campaign to change the way audiences think about the brand in Britain, using outstanding print formats to encourage re-evaluation of preconceptions.
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
Extracting Value from Fashion RFID - May 2016Su Doyle
RFID provides several strategic benefits for fashion retailers:
1) RFID improves inventory accuracy in stores and distribution centers, enabling better fulfillment of online orders. Store inventory accuracy improves from 60% to over 95% with RFID.
2) RFID streamlines omnichannel fulfillment by allowing workers to more efficiently locate items for orders whether on the sales floor or in backrooms. This improves order picking speeds.
3) RFID data across the supply chain provides visibility into inventory levels and movement, supporting smarter replenishment and reducing excess buying. This improves efficiency and working capital.
Global brands are now focusing on generating personalised marketing campaigns using the latest Radio Frequency Identification (RFID) technology and producing truly unique marketing experiences for their ‘tribes’.
This presentation explores the technology in some detail as well as provide examples of how it can be used as part of experiential campaigns.
The document also explores the outcomes for brands already using RFID and the benefits for Experiential Marketers.
This document provides an overview of mobile app strategies and marketing. It discusses why strategy and marketing are important for app developers, even for those just focused on building their app. The document covers mobile app strategy fundamentals like understanding market dynamics and competitors. It also covers app marketing 101, including the importance of testing all marketing approaches. Platform vendors are using apps to market their platforms and control the app stores and ecosystems. Within these constrained environments, app developers must leverage unique aspects of their app to compete on platforms.
The Doritos "Party is Here" campaign launched a promotion to increase summer sales by connecting to a global campaign featuring the Black Eyed Peas. Participants texted codes from product packages to win cash prizes distributed through a mobile banking service, as well as airtime credits and Black Eyed Peas content. Over 3.1 million participations were received, distributing almost $400,000 to 40,000 winners and over 900,000 airtime credits.
Brand activation is about integrating communication channels to engage consumers and drive interest, engagement, trial, and loyalty. The document discusses how brand activation works, providing a framework focused on attention, engagement, trial, and loyalty. It also outlines MPC Brand Activation's services and capabilities, and provides case studies of campaigns for clients like Henkel, Reckitt Benckiser, and Coca-Cola that achieved increased sales, samples distributed, and audience reach through in-store, online, and event activations.
Advergames in the Luxury Industry Research Project - Gabriela Marengo - ESCP ...Gabriela Marengo
This document discusses using advergames in the luxury industry. It begins with defining advergames and their purpose in advertising. It then outlines theoretical frameworks for analyzing and designing advergames, including ludology and the AIDA model. The research question asks if advergames would be effective for a global luxury company. The methodology section describes a qualitative analysis of past advergames and a quantitative online survey. The results section shares findings from the survey and implications for luxury brands considering advergames. It concludes that advergames could work for luxury under certain conditions focused on relevance, entertainment, and accessibility through social media.
Pufferfish: Solutions for Green, Sustainable MessagingChanel Turner
Visualise complex global data, explore environmental research in tactile and fun ways, transform weather data and track it live, spark discussion and debate, give a strong visual context to sustainable messaging, and showcase worldwide topics in a borderless view... and all while exploring global data in its inherent format - on a globe.
It sounds like the future, and it is. With Pufferfish, the future is now. Gather round!
Fluid Proximity Marketing - Creating Digital Consumer Retail ExperiencesFluid
We love to play with new ideas and mix technologies together. In today's rapidly expanding digital media ecosystem, there is a wide array of digital tools for marketers to utilize. In this presentation we outline some best practises related to kiosk, digital signage, & experiential campaigns and follow with examples from a variety of cases, to demonstrate how to deliver maximum value from digital channels in BTL activations.
Fluid's mission is to develop ideas that create a cross platform communication environment that delivers immersive digital content & experiences to consumers.
Fluid provides an interactive digital marketing turnkey solution for multiple platforms. From concept to design and implementation, as well as after sales support, depending on the nature of the project, we work side by side with our clients to develop great digital media consumer experiences.
The document contains summaries of marketing campaigns and solutions for various clients conducted by Red Ark Marketing. Some key campaigns included developing a brand and messaging platform to position pears as a healthy snacking option, reintroducing Australian grapes to consumers, and creating a customization program for laptop bags to appeal to younger audiences. The agency also worked on branding, websites, promotions and other initiatives for construction material, beverage, entertainment and travel companies.
The document provides summaries of several digital marketing campaigns for McDonald's and other brands in Hong Kong:
1) The "Burger Battle" game engaged over 337,000 players in a virtual territory battle to promote special burger menu items, selling over 3 million burgers.
2) The "Catch Dim Jack" campaign used a viral video and social media on Facebook to launch a new dipping sauce range, gaining over 8,000 Facebook friends.
3) The "Momentee" campaign for Vitasoy created icons for new product usage occasions and offered limited edition t-shirts to fans, attracting over 20,000 votes and active users.
4) The "3D McNuggets
Top Brands using virtual reality for advertising campaigns Q2 2016Chris Rigatuso
This document discusses virtual reality (VR) and its potential for brand marketing campaigns. It defines VR and provides stats on the growing VR market. Examples are given of brands like Volvo, North Face, and Lowe's that have implemented successful VR experiences. Considerations for brands interested in VR include content delivery methods, audience targeting, and evaluating costs versus reach and media coverage. An assessment framework is outlined to help brands decide whether to pursue a VR marketing campaign.
The document discusses second screen apps and audience engagement technologies. It provides examples of how these apps can deliver dynamic, real-time content to mobile devices and facilitate two-way communication between viewers and media producers. It then discusses a case study of an audience engagement app developed for a singing competition TV show. The app allowed users to access special content, discuss the show on social media, provide feedback on performances and participate in real-time challenges and voting.
Part 2 of 3 of Virtual reality & marketing. In this part there's an overview of the manufactures producing virtual reality technology and companies that are currently using it.
OPEN media / quietly redefining ad spaceJoshua Rex
Joe Hoyle founded Open Media Technologies in 2008 to develop products that transformed online display advertising. This included the Intelligent Media Unit and Open Media Port, a self-service dashboard that allowed advanced content units to be built and programmatically served to publishers. In 2011-2012, Open Media Technologies executed an interactive campaign for Vodafone McLaren Mercedes using their technology. The campaign saw high engagement rates and interaction times from users.
1) The document discusses various new marketing trends such as customization, user-generated content, interactive banners, advergaming, widgets, advertainment, street marketing, social networks, viral films, interactivity, mobile marketing, and blogs content.
2) It provides examples for each trend, such as Dominos allowing customers to customize their own pizzas and SiDivine paying customers to take photos of themselves in the brand's clothing.
3) The document concludes with best practices for innovation, recommending involving consumers and using technology to enhance experiences rather than define the campaign.
Richmen is Experiential BTL Marketing agency having it's head office in delhi. We are strategic BTL marketing agency, which not only works to market brands but also works to create a bond between customer and products.
We are into Rural Marketing with creativity that brings brand closer to target audience.
With changing times in the BTL marketing industry we surely know what we need to deliver.
The New Face of Railway OOH AdvertisingMansi Arora
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
This document provides a summary of trends in marketing, storytelling, and digital culture from February 2015. It discusses emerging trends and innovations related to augmentation, healthcare technologies, ecommerce, data and privacy, social media, experiential marketing, brand storytelling, and the use of virtual reality in both entertainment and storytelling. Specific companies and projects are mentioned as examples within each trend topic.
Ambient Media Worldwide Ltd provides innovative ambient and non-traditional media services including dedicated account management, logistics support, and creative services. They offer a wide range of media formats such as light projections, mobile billboards, scooter media, and guerrilla art installations. The document includes several case studies demonstrating campaigns for clients like Puma, Capcom, Boots, and Alfa Romeo across multiple countries.
Ford launched the Unlearn campaign to change the way audiences think about the brand in Britain, using outstanding print formats to encourage re-evaluation of preconceptions.
A lecture I had in Aalto University in "Brands in Strategic Marketing"-course on 14.2.2011. Talking about advertising agency role in brand building from the planning perspective.
Extracting Value from Fashion RFID - May 2016Su Doyle
RFID provides several strategic benefits for fashion retailers:
1) RFID improves inventory accuracy in stores and distribution centers, enabling better fulfillment of online orders. Store inventory accuracy improves from 60% to over 95% with RFID.
2) RFID streamlines omnichannel fulfillment by allowing workers to more efficiently locate items for orders whether on the sales floor or in backrooms. This improves order picking speeds.
3) RFID data across the supply chain provides visibility into inventory levels and movement, supporting smarter replenishment and reducing excess buying. This improves efficiency and working capital.
Global brands are now focusing on generating personalised marketing campaigns using the latest Radio Frequency Identification (RFID) technology and producing truly unique marketing experiences for their ‘tribes’.
This presentation explores the technology in some detail as well as provide examples of how it can be used as part of experiential campaigns.
The document also explores the outcomes for brands already using RFID and the benefits for Experiential Marketers.
This document provides an overview of mobile app strategies and marketing. It discusses why strategy and marketing are important for app developers, even for those just focused on building their app. The document covers mobile app strategy fundamentals like understanding market dynamics and competitors. It also covers app marketing 101, including the importance of testing all marketing approaches. Platform vendors are using apps to market their platforms and control the app stores and ecosystems. Within these constrained environments, app developers must leverage unique aspects of their app to compete on platforms.
Exhibitor Insights: RFID in Fashion Retail: The Key Driver for Delivering Wha...National Retail Federation
Exhibitor Insights Session; RFID in Fashion Retail: The Key Driver for Delivering What Customers Want
Juha Reima, NordicID
Rich Haig, Herman Kay
Paul Murdock, NordicID
Exhibitor Insights session. Monday, January 16, 2017
Creating MEaningful Experiences - Unifying Digital Journeys
Hari Shetty, Wipro'
Dawn Gillis, 7-Eleven, Inc.
George Anderson, RetailWire
Ratnakar Lavu, Kohl's
The document discusses Radio Frequency Identification (RFID) technology, including its evolution, components like tags and readers, applications, and concerns. It describes how RFID uses tags with electronic product codes to identify items without line-of-sight scanning. Applications mentioned include supply chain management, electronic passports, transportation payments, and tracking of items, animals, and people. Potential problems discussed are lack of standardization, security/privacy issues if tags can be read without knowledge.
RFID technology allows for automatic identification of movable items using radio waves. BCDS is an Australian company that has implemented various RFID solutions including asset tracking, visitor tracking, animal tracking, healthcare solutions, and more. RFID systems consist of tags that can be attached to items and readers that can read tag data remotely without line of sight. RFID finds many uses including tracking animals, manufacturing/warehousing, defense applications, and document tracking. The presentation discusses these applications and how RFID is playing a role in smart technologies.
This document provides an overview of Android mobile application development including:
- Android is an open source software stack for mobile devices including an operating system, middleware, and key applications.
- The Android software architecture includes components like the Linux kernel, libraries, Android runtime, application framework, and applications.
- Key building blocks for Android applications include activities, intents/intent receivers, services, and content providers.
- The Android SDK and Eclipse IDE can be used for application development along with emulators and real devices.
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
Celebrating 15 years of creating and producing incredible Experiential events. We bring brands and people closer together using technology, brand experience and digital marketing channels. Part creative, part innovation. All heart.
A fearless independent Brand Experience agency with in-house production. We deliver unique end to end campaigns for agencies and brands across the world. Combining operational precision with bold creativity, we bring people and brands closer together.
Committed to innovation and driven by experience, we turn the impossible into a reality.
TrashTalkFCM is an experiential marketing agency that specializes in creative brand marketing solutions. They offer a full suite of services including campaign ideation, planning, production, execution, and reporting. Their goal is to create meaningful engagements between brands and consumers through interactive experiences.
The Honey Partnership is a marketing services agency that helps businesses grow and globalize. They specialize in social-creative services, combining social media with creative problem-solving. Their services include social strategy, PR and social management, brand and product launches, and creative campaigns. They have experience working with both B2C and B2B brands in various industries. Their case studies demonstrate success in building communities, creating viral content, generating media coverage, and supporting crowdfunding campaigns.
OneBigIdea is a specialist media marketing agency that helps media owners meet advertising and sponsorship goals. It has an experienced team with expertise in the media sector and marketing strategy. OneBigIdea creates compelling reasons for advertisers to engage with media properties through powerful engagement marketing techniques that combine digital and promotional activities. It provides flexible, personalized support for projects of any size or complexity.
The document provides examples of case studies using augmented reality and mobile apps to engage audiences. Some key examples include:
- A print ad for Kit Kat that came to life using augmented reality, with over 144,000 scans and users spending an average of 61 seconds interacting.
- A Samsung ad that allowed users to virtually try accessories like a smartwatch by capturing the print ad.
- An ad for Fireguard fire protection that used augmented reality to show a selfie protected from fire, engaging hundreds.
- Events and mobile apps created by brands like Coke Studio, Louis Philippe and Star TV to engage audiences through proximity marketing and content on mobile.
This document summarizes entries for The Loyalty Awards 2015 in the EMEA region. There was a 30% increase in entries this year from a wide range of businesses, particularly in categories like Best Loyalty Programme Marketing Campaign and Best Use of Gamification. Gamification saw one of the largest numbers of entries and reflects its growing importance in loyalty. The Loyalty Awards event will be held on June 9 in London, where the winners will be announced.
WestBrook Consulting is a multi-functional creative marketing agency, creating a new blue print for a new age.
We put this Workbook together to show you who we are,
what we do & what we can make happen.
If you like what you see and want to know more, have a project that we might be able to help you with or an idea you’d like to discuss, then we’d love to hear from you.
Thanks for listening.
An Event Marketer's Guide to 2017's Biggest TrendsagencyEA
To help navigate this environment, agencyEA leveraged the collective knowledge of our cross-functional team, along with insights spanning B2B and B2C, to explore the emerging trends and cutting-edge strategies influencing the brand experience industry. From personalized activations to shareable content to immersive technology, we’re sharing our predictions and the ways marketers can use these trends to meet their most challenging goals in the year ahead.
Kommando is an experiential marketing agency that has been creating unique brand experiences for over a decade using patented technologies, field marketing campaigns, ambient advertising, guerrilla stunts, and other tools to build deeper consumer engagement and loyalty for their clients in various industries. They offer a full range of services including staffing, technology solutions, and have worked with global brands in over 16 countries to deliver innovative campaigns that drive results through emotional and sensory experiences. Kommando prides itself on operational excellence and measuring the effectiveness of relationships between brands and consumers.
AIQ is a Singaporean computer vision AI company that provides interactive solutions combining video, image, and chat technologies. This allows businesses to (1) increase customer engagement between offline and online interactions, (2) create interactive and experiential customer journeys, and (3) merge offline and online customer data for better engagements. AIQ helps businesses transform traditional offline operations into digital experiences through visual recognition technologies.
This document discusses trends shaping the retail landscape in 2019. It covers topics such as multi-purpose retail spaces that offer complementary services, direct-to-consumer business models, experiential marketing campaigns, retail automation technologies, and pop-up retail. The overall retail industry is undergoing significant changes as consumer preferences shift and technology advances, forcing retailers to rethink their store formats, payment options, and how they create engaging shopping experiences.
This document provides an overview of Syracuse Digital, a digital advertising agency based in Lagos, Nigeria. The agency specializes in digital engagement marketing and uses various digital platforms and tools to help brands meet their objectives. It provides case studies of campaigns conducted for brands such as Adidas, Tecno Mobile, and Kobis Restaurant that achieved significant increases in brand awareness, engagement, and sales through the use of social media, websites, videos, and other digital channels. The document also outlines Syracuse Digital's service offerings, team structure, and some of the major clients and countries it has worked with.
Syracuse Digital is a digital advertising agency based in Lagos, Nigeria that specializes in digital engagement marketing. They help businesses meet their objectives through innovative customer experiences on digital platforms. Syracuse Digital provided summaries of several digital marketing campaigns they executed, including refreshing adidas gear in West Africa, promoting the Tecno Boom J7 phone through a music campaign, establishing the Kobis Restaurant brand on social media, and launching multiple Tecno phone models through a "Live Smart" campaign featuring videos and contests. The case studies demonstrated increased brand awareness, engagement, sales and perceptions of the client brands.
This document provides an overview of Xebec Communications and its digital marketing approach. It outlines Xebec's vision, mission, services, capabilities, team structure and locations. Case studies are presented showing how Xebec helped various clients with goals like increasing tourism, generating university leads, promoting badminton and more. Outcomes included increased sales, engagement and performance metrics for these clients.
Nimlok is an exhibition stand design and manufacturing company that offers a full service for clients, including consultation, design, manufacturing, logistics, and installation. They have over 100 staff across multiple facilities that can deliver custom exhibition stands designed to meet client objectives of lead generation, branding, demonstrations, and media coverage. Nimlok emphasizes creating engaging content and stands that deliver tangible business results for clients.
Nimlok is an exhibition stand design and manufacturing company that offers a full service for clients, including consultation, design, manufacturing, logistics, and installation. They work with clients to create custom exhibition stands that engage audiences and meet business objectives through interactive elements, graphics, and content. Nimlok provides both purchased and modular rental exhibition stand solutions to suit various budgets and needs.
Nimlok Brochure 2015 FINAL digital version.compressedClare Farthing
This document provides information about Nimlok, a company that designs and builds exhibition stands. It discusses Nimlok's team of experts who work with clients to engage visitors through stand design. It also outlines the full range of in-house services Nimlok offers, from consultation and design to logistics and installation. The document shares several case studies of exhibition stands Nimlok created for different clients and industries.
This document provides information about Nimlok, a company that designs and builds exhibition stands. It discusses Nimlok's team of experts who work with clients to engage visitors through stand design. It also outlines the full range of in-house services Nimlok offers, from consultation and design to logistics and installation. The document shares several case studies of exhibition stands Nimlok created for different clients and industries.
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The Forgotten Secret Weapon of Digital Marketing: Email
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Email has the best ROI of any digital tactic
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2. Process
Stage 1
Immersion in the subject and
alignment of stakeholder needs
Stage 2
Insight gathering and
strategy formulation
Stage 3
Development of outline
campaign proposals
Stage 4
Campaign design
Stage 5
Live campaigning
Stage 6
Campaign evaluation and
final report
Here at Kommando, we are experts in the creation and
implementation of great ideas. Specialising in experiential
& guerrilla marketing, our campaigns are designed to captivate
the imagination, challenge perception and–crucially–
influence behaviour.
Combined with a unique toolbox of interactive technologies,
our techniques bring brands to life in exciting ways, seamlessly
bridging the widening gap in reaching the ‘Experience Economy’
consumer. With over 15 years of experience across 21 countries,
our mission is clear; create shareable & memorable brand
experiences through creative thinking, production expertise and
implementation excellence.
We capture attention, eliminate risk and deliver results.
You’re in safe hands with Kommando.
About Us What We Do
Experiential
& Field Marketing
Unique In-house
Staffing
Guerrilla Marketing
& PR Stunts
Technology
3. At Kommando, we pride ourselves on being front-runners in the
field of marketing technology as our production team and design
engineers continue to develop new products and platforms
to turbocharge brand experiences. Be it augmented or virtual
reality, gamified interactive content, or engaging social media
amplification tools, there’s no challenge too big.
We believe that while technology cannot replace great campaign
creative, it has a critical role to play in experiential marketing.
Used intelligently, it can be both the conduit and catalyst in
driving deeper consumer engagement and we do our very best to
embrace this principle whenever the opportunity presents itself.
Technology
At The Heart
4. Brief
Amplify SSE’s sponsorship of Glasgow 2014 both on
and offline through experiential activity targeting
families and tourists which would celebrate the friendly
competition between the Commonwealth nations whilst
promoting the “Next Generation” brand campaign.
Creative
An interactive hashtag installation was erected in the
“Live Zone” – the main hub of Commonwealth related
activity out with the sporting events themselves – where
consumers were able to choose which nation they were
supporting to display on the screen. Once selected,
consumers were photographed & their data captured
using Kommando’s photo marketing technology which
instantly tweeted all images from @GoGlasgowGreen as
well as uploading them to a branded digital gallery.
From the gallery, visitors could like/follow SSE on
Facebook & Twitter as well as share their branded
photograph across their personal social channels.
Votes for each nation were counted and visualised in
real time through the #GoGlasgow leaderboard which
was hosted on the Glasgow 2014 website, SSE’s own
website and Out Of Home media boards across the UK.
Team Scotland captain and silver medallist Eilidh Child
got involved in the activity, posing with fans in front of
#GOSCO and fellow SSE Ambassador Sir Chris Hoy also
joined in at Glasgow Green helping to whip up support.
SSE Energy “With over 10,000 people
going through our showcase
over 9 days, professionalism
and efficiency was key to
making sure the consumers
journey was seamless and
as an integral part of Team
SSE, Kommando over
delivered.”
Sponsorship Project Manager, SSE
5,000 images
were captured
with 10,000
consumers
participating
in the activity
3,924 emails
collected
31,500 tweets
featuring campaign
hashtags
SSE Energy - Photo Social Activations
5. 74% increase
in daily sign up
target
5,553
Virtual Reality
experiences
126,000 campaign
impressions
Brief
Introduce to and educate a target audience of VELUX
window suppliers & installers on the new white-painted
roof window through an immersive & engaging field
marketing tour with a primary focus on data capture.*
Creative
Housed in a fully branded touring van featuring
functioning VELUX roof windows, the 250 date
experience transported suppliers & installers to the
VELUX factory in Denmark by way of a Virtual Reality
headset. Their journey begins in the forest where the
wood is sourced and continues to the building, testing
and installation stages of the innovative new design,
providing a full understanding of the product along
with instilling a sense of community and workmanship
with the brand. A pre-registration facility, scratch card
initiative and interactive game offered the chance to win
various high-value prizes throughout the experience.
These touchpoints facilitated a number of opportunities
for data-capture whilst Kommando brand ambassadors
& VELUX experts were on hand to ensure a high level
of participation & consumer engagement. A live leader
board of winners from across the country was also
displayed in each van and on the campaign website
which encouraged an element of friendly competition
between regions!
*results to be updated upon campaign completion.
Velux“I have been so impressed
with the Kommando team
from the outset. Not only
have our dedicated Account
Manager’s shown real passion
and attention to detail at
every turn, but the field staff
have brought amazing life and
energy to each event, making
a real difference to the results
that we are seeing across the
campaign.”
Ashley Nelson, VELUX Brand Manager
Velux–Virtual Reality
6. 61,500
collaterals
& products
for change
distributed
5,500 Augmented
Reality experiences
& pledges
Over 33,000
consumer
engagements
Brief
Raise awareness of the specific dangers of second-hand smoke in the home,
focusing specifically on the dangers faced by children and encouraging smoking
parents to re-assess their current (perhaps misguided) efforts to protect children
from it.
Creative
An interactive stand - designed to mimic a typical living room space - was built to
house the right outside experience which touring the UK for a period of 3 months
over 3 consecutive years.
Through an emotive augmented reality (AR) experience combined with photo
marketing, the campaign was able to “make the invisible visible” and encourage
people to rethink their smoking habits and “Take It Right Outside” for the sake of
their kids.
The AR showed parents their own kids in a specially built typical living room
scene which gradually filled with the invisible toxins contained in second hand
smoke often overlooked by smokers. Blackened lungs appeared to breathe on the
child’s chest and helped to deliver the campaign messages in a personalized and
immersive way designed to initiate behaviour change in the target audience.
The whole experience was mirrored on a large TV screen, giving passers-by the
chance to stop and take in the message too. After participating in the AR, families
were literally asked to “Take It Right Outside” through a door in the living room
where they had their photo taken and gifted to them in a Healthier Scotland
branded frame. The photographs acted as a tangible reminder of their pledge to
keep a smoke-free home and a further catalyst for behaviour change. The images
were also instantly uploaded to a bespoke branded gallery on the campaign
website from which people could share their pledge across social media and
educate others on the lesser known facts about second hand smoke in the home.
Scottish Government
“Take It Right Outside”
Through an emotive
augmented reality (AR)
experience combined
with photo marketing,
the campaign was able to
“make the invisible visible”
and encourage people to
rethink their smoking habits
and “Take It Right Outside”
for the sake of their kids.
Scottish Government–Augmented Reality
7. Increased
awareness and
recall of the
Mastercard
Priceless London
scheme
Increased emotional
engagement with
the brand
iWalker features a 19” HD
screen elevated above
the wearers head which
featured bright and
compelling Mastercard
promotional footage as
well as a walk-through of
the new brand website.
Brief
Devise an interactive outdoor activation to launch
Mastercard’s latest instalment in the iconic ‘Priceless’
campaign; customer reward scheme “Priceless London”.
Generate buzz around the launch, drive traffic to the
activity area and facilitate data-capture and instant
scheme sign ups.
Creative
A large 3D model of the City of London was erected in
Covent Garden to act as a focal point for the activity
area, whilst brand ambassadors in iWalker wearable
advertising technology were able to roam beyond the
immediate confines of the space to engage with a wider
audience. iWalker features a 19” HD screen elevated
above the wearers head which featured bright and
compelling Mastercard promotional footage as well as
a walk-through of the new brand website. In turn, this
allowed the wearers to introduce the benefits of the
scheme and conduct data-capture and sign-ups.
Fitted with advanced audience measurement
technology, iWalkers were able to report on the number
of consumers that engaged with the on-screen content
and for what length of time segmented by gender and
4 age groups.
Mastercard
Mastercard–Roaming Digital Signage
8. The beauty of experiential marketing is that it can take any
number of forms. It enables consumers to experience and interact
with brands in tangible ways, engaging multiple senses and
thus building positive brand associations, memories and
ultimately relationships.
Experiential
9. Brief
Differentiate IVECO from the competition amongst their target
audience of truck drivers by communicating Iveco’s commitment to
customer service & after-care to them in their working environment.
Creative
A tour of the UK’s major service stations over a period of 20 days
devised of a high-impact IVECO truck and trailer that effectively
formed a mobile ‘lounge’ for IVECO drivers.
Like IVECO Origin, the creative aimed to go beyond the conventional
& develop a form of ‘comfort marketing’ that would act as a
metaphor for the whole Origin experience.
It consisted of:
• A mobile ‘loft apartment’ dedicated to existing IVECO
drivers, offering a private lounge and rewarding them with
preferential treatment
• Complimentary 3G internet access – allowing drivers to catch
up with email or simply surf and relax
• Origin branded refreshments
• A 50” plasma screen showing current feature films, Bose sound
systems, and PS3 consoles
• Electronically controlled Shiatsu massage seating with
integrated sound systems
• The ability to download essential contact details for
dealerships and customer care lines by Bluetooth
• The first ever complimentary barber service for this hard
working, time-poor audience offering a haircut, hot towel face
massage and shave
• Externally, we provided a further relaxation zone with branded
garden furniture
Iveco “Origin” “Kommando’s activity not only
delivered great numbers, in
many ways, it has raised the
bar, not just with the industry’s
perceptions of the brand, but
also their expectations about
our service. And that’s precisely
what we want to be known for.”
Bob Lowden, Customer Service Director, UK & Ireland
4,000 positive leads
collected over 4 weeks,
10,000 visitors to the
Origins Convoy
Massive impact and
brand awareness
amongst commercial
drivers
80,000 total
campaign
impressions
Iveco “Origin”–Experiential
10. “Kommando’s activity certainly
raised eyebrows! Mentos
gum is all about challenging
Glaswegians to take a fresh
approach and zorbing to work
definitely kick-started the
morning, leaving Glaswegians
feeling more refreshed.”
Mentos Gum Brand Manager
Brief
Create a unique campaign to assist Mentos in launching
their new range of chewing gum, establishing them
as market leaders and encouraging trial & purchase
amongst a “young and fresh” target audience of 16-34
year olds, primarily those with a morning commute.
Creative
A 2 week integrated experiential, PR, social media and
sampling campaign based around the “Take A Fresh
Approach” concept was designed and executed in
Glasgow to generate buzz and online chatter. To bring
it to life, branded Zorbs were placed on the River Clyde
encouraging commuters to “Take A Fresh Approach” on
their usual route to work or university.
To build on the excitement, radio DJ’s were scripted
to chat about a competition to win a year’s supply
of gum simply by handing a business card to brand
ambassadors and a Mentos Metro newspaper
wraparound cover was designed featuring a spoof story
on the latest way to travel to work.
Mentos
Increased awareness of Mentos
Gum as a new product to the
market as a result of PR generated
through the stunt and sampling
campaign, with positive feedback
from target audience
450,000
samples
distributed
1,200
data capture
entries
Mentos–Experiential
11. Brief
In line with Greener Scotland’s “Eat in Season”
overarching strategy, the field campaign aimed to
educate mid-market supermarket shoppers about in
season produce, communicate the benefits of buying
and consuming it and demonstrate how easily it can
be incorporated into diets, with the ultimate goal of
changing people’s behaviour to eat more in season
food, more often.
Creative
Taste, inform and amplify. Our 5 week nationwide
experiential and sampling tour of ASDA, Dobbies,
Morrisons & Tesco stores was designed to meet
all aspects of the brief in a fresh, informative and
educational manner. Branded gazebo’s were erected
outside stores in which experienced chefs were able
to run interactive demonstrations on cooking healthy,
delicious meals using only “in season” produce
signposted and available to buy in-store that day.
Freshly prepared samples were dished out to passing
shoppers along with detailed recipe cards to encourage
future behaviour change.
7,000 competition entries,
15% average daily
in-store sales uplift of
featured produce
70,000
fresh samples
distributed,
370,000
campaign
impressions
Branded gazebo’s were
erected outside stores in
which experienced chefs
were able to run interactive
demonstrations on cooking
healthy, delicious meals using
only “in season” produce
signposted and available to
buy in-store that day.
Eat In Season
Eat In Season – Experiential
12. Guerrilla marketing injects brands into the space around us,
producing awe inspiring campaigns using a mixture of creative
stunts and below the line techniques. In our experience, guerrilla
generates media coverage, sparks viral chatter and brings any
brand message to the forefront of consumers’ minds.
Guerrilla
& PR Stunts
13. Pret
Brief
Target, Reach and Engage shoppers and office
commuters within the specified target audience.
Sample and communicate Prets’ brand values through
creativity and taste, whilst driving footfall into
Glasgow’s flagship store.
Creative
To reflect Pret’s global reputation of producing stylish,
fresh and natural lunch options, we created a highly
visual ‘Word of Mouth’ and sampling campaign with
a European feel and executed over 2 days in Glasgow’s
city centre. Alongside a team of brand ambassadors
offering food samples and free coffee vouchers, branded
pedicabs were positioned in high footfall and branded
‘Pret Stations’ to transport hungry consumers to redeem
their voucher and sample additional products at the
new store.
Branding was continued at street level with randomly
placed branded wheel barrows full of fruit and
vegetables and using freshly cut pieces of ‘Pret turf’ laid
on the ground in the shape of arrows, we were able to
capture attention and direct consumers to the store.
350,000
media
impressions
12,000
samples
distributed
8,000 coffee
vouchers redeemed
To reflect Pret’s global
reputation of producing stylish,
fresh and natural lunch options,
we created a highly visual
‘Word of Mouth’ and sampling
campaign with a European feel
and executed over 2 days in
Glasgow’s city centre.
Pret – Guerrilla
14. Under the cover of darkness,
we transformed Kensington
High Street into the contents
of a make-up bag using
bespoke built props.
Brief
Launch Superdrugs new flagship store on Kensington
High Street London, create surprise and delight whilst
driving footfall and shared content.
Creative
Under the cover of darkness, we transformed Kensington
High Street into the contents of a make-up bag using
bespoke built props. Giant eye shadow palettes,
tweezers and nail files were hung from railings outside
Kensington High Street Tube Station, street bollards were
turned into lipsticks and pelican crossing poles into eye-
liner pencils. Actors dressed as removal men roamed the
area carrying large branded mirrors with store details
written on them in lipstick.
The actors were briefed to appear lost and “accidentally”
stumble into competing stores. Bio-degradable street
graffiti was strategically placed around the area,
creating a path to the store’s entrance carrying the
message “Not Just A Pretty Face, Love Superdrug xx”.
Superdrug86% of visitors to
the store identified
1 or more props on
Kensington High Street
200% increase on
expected footfall
Superdrug–Guerrilla
15. Brief
To raise awareness of One Kind’s proposed ban of
illegal animal snaring in Scotland, increase signatures
for the petition as well as capture the attention of
the media and key influencers such as politicians and
bloggers.
Creative
What if nature was turned on it’s head?
Outside Edinburgh’s parliament buildings, blood soaked
humans from varying walks of life lay trapped in “snares”
attached to branded signs reading “Move along now,
nothing illegal here!”. Transposing suffering animals
with humans helped to stir emotions and drive the
campaign message home amongst passers-by.
By creating a compelling story, the press and social
media amplified the images further extending the reach
and message penetration.
600%
increase
in website
traffic
2,500 petition
signatures in 1 day
Value of press exposure
£400k approx
“We were delighted with the range
of creative ideas that Kommando
came up with for a media stunt.
The event on the day went very
smoothly to plan and produced the
professional result we were wanting.
The stunt helped us to generate
extensive local and national media
coverage for our campaign to ban
snares in Scotland.”
Ross Minett, Campaigns Director for One Kind
One Kind
Advocates for Animals
Advocates For Animals – Guerrilla
16. At the heart of any great experiential marketing campaign lies
true engagement between brands and consumers. In order
to achieve this, you’ll need great promotional staff and brand
ambassadors on the front line. Our network of over 2,000 trained,
experienced and passionate people across the UK means that
regardless of whether you need 1 staff member
or 100, we’ve got it covered.
All of our projects are underpinned by “Klockwork”, our unique
field force recruitment, monitoring, evaluation, processing,
invoicing & mobilisation system. It’s had a full decade of
investment and enhancement put behind it and its name
quite simply says it all.
Staffing