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Cannes Lions workshop: 5 best practices for better brand experience design
Johnny Marques, Executive Creative Director of brand experience agency Jack Morton Worldwide, led a workshop at the 2013 Cannes Lions Festival about designing meaningful brand experiences. The workshop focused on five principles for great brand experiences: overstay checkout, community and purpose, useful and purpose, and shareable and purpose. After learning the principles, delegates applied them to a creative brief and presented their ideas.
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Cannes Lions workshop: 5 best practices for better brand experience design
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- 2. JOHNNY MARQUES, Executive Creative Directorof brand experience agency JACK MORTON WORLDWIDE, led a workshop at the 2013 Cannes Lions Festival. The slides that follow are a partial representation of the workshop’s major focus: the five principles of great brand experiences, which brands can use to design meaningful experiences to connect with consumers. For more information, check out the workshop trailer (http://vimeo.com/67731106) and summary on the Cannes Lions Festival website (http://www.canneslions.com/the_festival/progra mme/event_detail.cfm?event_id=928).
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- 15. After the presentation,workshop delegates were given the opportunity to apply these five principles to a real- life creative brief. Each team presented their best idea to the group. To learn more about Jack Morton Worldwide, visit us online at jackmorton.com, read our blog at blog.jackmorton.com, or follow us on Twitter @jackmorton.
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