This document discusses an app that allows users to draw creatively anywhere using their mobile phone and additional accessories. The app uses image analysis and high contrast areas on bracelets to create an interactive interface without a screen. It is aimed at creative users, technology lovers, and tech-savvy children. The marketing plan includes sharing app videos online and finding an inspirational spokesperson to demonstrate the app and target young people. A freemium model is proposed where users can pay for additional brushes and modes.

1. good morning

2. user experience
The user wants to be creative on the go.
She opens the app and starts drawing.

3. task flow

4. related technology
Kinect – Xbox.com., Oblong G-Speak,
Leap Motion and Google Glass are a
few of the leading companies in creating
innovation in the world of interface.

5. required technology
This app uses image analysis software to
capture high contrast areas that the user
assigns functions to, thus creating an
“anywhere” interface.

6. required accessories
To enhance capabilities, a pair of goggles
are used to display the mobile phone’s
screen in a horizontal and 3D orientation.

7. required accessories
Bracelets with high contrast dots are also
included to give the user a basic tool kit for
interfaces.

8. similar apps
Lightpainting

9. who are our Users?
i. creatives
ii. technology lovers
iii. tech savvy children

10. marketing plan
-Really cool app videos to be shared online
-Find an inspirational spokesperson to
demonstrate the app and target young
people

11. branding

12. wireframes

13. Business Model
a. Freemium-- Pay for fancy brushes and
different modes
b. Product placement-- Simulate real
brands of art supplies