The document discusses considerations for developing a mobile app. It addresses questions about ensuring an app idea has not been done before, how to get users if larger companies could replicate the idea, and how to get people to actually use an app once it is built. It also provides tips on distribution through app markets and social media integration, noting social should be tied to product design and is not just about adding a share button. Overall, the document stresses the importance of distribution and user acquisition while also maintaining app quality.

1. Slow down!
What should you consider before going mobile?
How to create a marketable app
How distribution should be the in the forefront of dev.
How to do proper social integration

2. raising money
1. How can you be sure no one
thought about this idea before?
2. Why won’t Google / Facebook /
Apple just get 10 engineers to
do it in one month?
3. So you’ve built a great product.
How will you get people to
actually use it?
credit: http://mosaichub.wordpress.com

3. about me
 Loves web & HTML5 technology
 Founded a vertical search engine startup
 Lives & breathes mobile
 Manages R&D for Conduit Mobile
about.me/eranzinman
eran@conduit.com
@zzeran
Eran Zinman

4. about conduit
 Established in 2005  Platform to create mobile
apps for multiple devices
 Free platform for creating
browser, website and mobile  Quick Launch – innovative
user-engagement tools lock screen app for Android
 More than 260,000 publishers
 Over 250,000,000 active users
ENGAGING PEOPLE.

5. before going mobile
user multiple
interface platforms
target Distribution
distribution tablets
audience
App Markets Social
User
web vs. native
engagement

6. app markets
615K
380K
70K
1,000 new apps added every day
How will you stand out ?

7. alternative markets

8. the story of one lucky bastard

9. app download page
DJ Celteric 40 followers
70 likes
100,000 downloads

10. your users are a great asset

11. before going mobile
Distribution
App Markets Social

12. taking social to the next level

13. facebook app distribution

14. face-to-face app discovery

15. facebook single sign on

16. stuff to think about
■ Distribution & sharing should be tied to your
R&D and product design
■ Social is not about “adding a share button”
■ Sharing & distribution are important, but they
don’t replace app quality
■ Be persistent & keep trying. Rovio created 51
games before striking gold with Angry Birds

17. Thank You !
Questions ?
about.me/eranzinman
eran@conduit.com
@zzeran
Eran Zinman