This document discusses the growth of mobile marketing and smartphones. It notes that smartphones will soon outnumber basic phones and that mobile internet use is increasing significantly. The document recommends using a combination of mobile websites, apps, and text messaging to maximize customer engagement and reach across different mobile platforms. It promotes a single marketing platform from KODIME to manage future-proof mobile campaigns and content in a way that is integrated with customer relationship management systems.

3. Sector expertise (examples) Consumer Arts & Events Music Property Health

4. Consumer behaviour outlook Smartphone explosion Requires future proof Content Management Requires multiplatform mobile use traditional PC desktop, notebooks etc Mobile devices phones, tablets, embedded time

5. 28% of mobile subscribers already own a smartphone 100% of house buyers use their phones for text messaging 38% of prospects regularly browse Mobile Sites 31% of UK mobile owners used apps in June 2010

6. Smartphones soon to exceed feature phones

7. Mobile Internet getting significant attention Mobile phones to overtake PCs as the most common web-access devices by 2013 Mobile Search (Yahoo, Bing, Google) will favour first movers ! Source: comscore 38% of mobileowners regularly browse Mobile Sites - a 50% increase in just 12 months

8. It’s confusing out there iPhone Android Mobile Web Text Messaging We provide ONE platform for maximum reach Trust KODIME for future proof Mobile Marketing

9. Text Messaging growth continues Not everyone has an iPhone  and even those that do also text

10. Maximising Mobile Marketing reach with PROPtxt

11. SMS & Mobile Sites & Apps = maximum engagement

12. Why apps Deeper engagement Optimised product display Longer browsing sessions Higher response rates Stronger brand presence User friendly Maps Brochure request Saved searches Click to call

13. Managing App Content (Example) Part-buy new builds Part-buy resales Private Sales

14. Help you to market the app Enquiry Forms on Mobile Sites QR Codes for camera phones Shortcodes and Keywords for all phones Text APP to 60123 Free to download app for smartphones

15. Mobile Sites Reach feature phones PLUS iPhone, Android, Blackberry, Nokia.... Easy to update and customise Mobile Sites for Company Information Contact, address Properties Campaigns / Landing pages Data capture, awareness

16. SMS Push Marketing Import of existing Contact Databases De-dupes, opt-out management >80% of prospects provide mobile numbers Dynamic personalisation Targeted, personalised and well-scheduled campaigns Drive traffic to Mobile Sites Generate instant response

18. Content and CRM requirements

19. Marketing Processes

20. Software license for Mobile campaign platform

21. Direct or via Agency

22. Creative Services: in partnership with agency

23. Campaigns, Apps, Mobile Sites

24. Campaign Management

25. Technical Services: on demand

26. System Integration