The document discusses the growth of the mobile industry and smartphones. It notes that over 20 billion apps have been downloaded and over 500 million Android phones and 300 million iPhones activated. The document advocates for businesses to develop mobile apps and websites to engage smartphone users, as smartphone ownership is over 50% in Australia and customers are using mobile for research. It outlines services a mobile app business could provide like information, menus, loyalty programs and push notifications.

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2. • The growth of the mobile industry is incredible
• In just over 3 years, over 20 billion apps have been
downloaded between iPhone and Android devices.
iPhone sales
in millions
Mobile Industry
(02) 8011 3326
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3. • Over 500,000,000 Android phones have been activated
• Over 300,000,000 iPhones have been activated
• Android owns 47% of the U.S. smartphone market
• iPhone owns 29% of the U.S. smartphone market
• 90% of Australian mobile phone users will have a smartphone
by 2015
Growing Numbers
mobilisesolutions.com.au
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4. • 17.4 million Android and Apple devices were activated
Christmas day 2012
– That’s 2.5 times the 6.8 million in 2011
– 4 times more than the average activiations per day between Dec 1 and
Dec 20.
• 328 million apps were downloaded on Christmas day 2012
• 20 million apps downloaded per hour for most of the day
• From Dec 1 to Dec 20 app downloads averaged 155 million
per day
• If you don’t have a mobile app or mobile website chances are
your competitor will.
Growing Numbers
mobilisesolutions.com.au
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info@mobilisesolutions.com.au
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5. Why Mobile?
• FACT: Customers are using mobile to find your competition.
• Smartphone penetration rate in Australia is 52%. 1 in 2
mobile phone owners are smartphone users and over 94%
using them to research products and services. Businesses
can’t afford to ignore this channel.
• Majority of Gen X and Y are adopters of smartphones. They
make up 71% of smartphone owners
• Android and Apple devices are most popular amongst
Australians
mobilisesolutions.com.au
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info@mobilisesolutions.com.au
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6. Why Mobile?
• Australian Smartphone owners use their handsets for various
purposes
– To keep themselves entertained (86%)
– Use phone features such as organiser (75%) and navigation (64%)
– Online activities web browsing (73%) and downloading / using an app
(63%)
– Staying connected (82%), consuming information (76%) and engaging
in shopping-related activities (61%)
– 1 in 2 smartphone users use their phone while waiting in line,
shopping, watching TV or walking from one place to another.
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
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7. Why Mobile?
• Top reason for scanning a QR code is to get additional
information (58%)
• Some consumers would scan out of simple curiosity (20%)
• Current smartphone owners have a higher purchase interest
(58%) than non-smartphone users
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.

8. Why Mobile?
• FACT: Not having a mobile experience can lose you business.
• Source: Compuware, "What Users Want from Mobile," 2011
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
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9. Why Mobile Apps?
• FACT: Your customers prefer apps over mobile websites.
• Sources: comScore, Alexa, Flurry Analytics, 2012
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
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10. But I want a mobile website?
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
• We offer both a mobile app and a mobile website.
• Appear in the iTunes App Store, Android Marketplace, and
mobilize your existing website.
• Complete mobile marketing solution.
www.

11. Why Our Company?
• We make mobilizing your business simple & pain free
• We help bring in new business and increase repeat customers
• We handle everything from start to finish
• We’re mobile experts
• We’re extremely affordable
• We’re fast & easy to use
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.

12. Information
• App can display
– Information on services
– Restaurants menu (text or PDF)
– All locations visible in Maps
– One click calling
– Events and more…
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
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13. Links to social networks
• Customers can link to your social media pages.
• Increase Facebook fans.
• Increase Twitter followers.
• Approximately 40% of social
media users access their
accounts through mobile
devices.
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
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14. Loyalty Coupons
• GPS coupons
– When at your location, customers
can ‘check in’ and receive bonuses.
• QR code coupons
– Used to replace stamp cards.
– Increase customer loyalty!
28% of customers reported that they are
“Extremely Likely” to increase their visits
to a business if they have a loyalty reward
card for them. (Total Research Corp &
Custom Marketing Corp’s Loyalty Monitor Study)
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
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15. Live Updating
• Take full control over your apps content!
• App can update
– Display special events
– Specials of the week/day
– Loyalty coupons
– Image gallery
– Everything inside the app!
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
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16. Push Notifications
• Update your customers instantly
– Special offers, updates, happy hours.
• Push notifications break the barrier
between you and your customers.
– Included completely FREE.
– Compare to SMS texting plans
on average cost ~$200/month
mobilisesolutions.com.au
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17. Many Other Great Features
mobilisesolutions.com.au
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18. • Professional app design & set up fee: $2500
• Monthly hosting fee: from $39/month
• UNLIMTED Push Notications
• UNLIMITED App Downloads
• ~$20,000 Value – Seriously!
Our Pricing
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
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19. How to get started
• Contact Us Anytime By:
• Call: (02) 8011 3326
• Email Us at: info@mobilisesolutions.com.au
• Visit our website at: www.mobilisesolutions.com.au
mobilisesolutions.com.au
(02) 8011 3326
info@mobilisesolutions.com.au
www.