Allen Hall PR and UOPRSSA present KnowPR Night. This is the event program.

1. #K now PR
N I G HT
2014
BE
D
RE
INSPI

2. Schedule of Events
Thursday, February 27
“We believe PR should be practiced to
serve the public interest, to develop
mutual understanding between
organizations and their publics.”
- James E. Grunig
6:00 p.m. - 8:00 p.m.
Allen 141 & Hearth Area
6:00 p.m. Welcome!
6:05 p.m. - 6:50 p.m. What does the PR Major look like?
Curriculum, courses and opportunities presented by
Kelli Matthews, area director and public relations faculty
6:55 p.m. - 7:10 p.m. Get to know your
hosts: AHPR & UO PRSSA
“If I had one dollar left, I’d spend it
on Public Relations. ”
- Bill Gates
7:15 p.m.- 8:00 p.m. KnowPR exploration & networking hour
-Network with PR students and faculty
-View and learn about PR portfolios and work samples
-Visit student group tables

3. What is Public Relations?
We build relationships. We create connections, facilitate conversations and encourage
respectful understanding between organizations and the diverse publics they need to reach.
Through research, critical thinking and strategic problem solving, we determine how to
deliver the right message to the right audience through the right channels at the right time.
The public relations sequence provides hands-on learning opportunities in and out
of the classroom. Our students write, plan, think, build, create, strategize. They ask
questions, they develop insight and they tune into and shape the world around them.
#KnowPR is a time to get inspired and connect with students, faculty and staff. It
introduces pre-journalism students to the public relations major, and gives insight into
careers in PR as well. Students will have the opportunity to hear from the PR
faculty, student groups, view showcased portfolio work, and network with fellow students.
The PR Sequence
The Public Relations program’s approach is to train practitioners in diverse communication
specialties required in today’s media industries. Majors are advised to take appropriate
course work in other fields, as well as related studies in other schools and departments,
from business to sociology.
J350 Principles of Public Relations
J352 Strategic Writing & Media Relations
J452 Strategic Public Relations Communication
J453 Strategic Planning & Cases
J454 Public Relations Campaigns
* Public Relations students must include J495 Research Methods
as one of their Core Context classes.

4. UO PRSSA
Allen Hall PR
Student-Run.
Student Managed.
Professional Results.
The Public Relations Student Society of America (PRSSA) is the only pre-professional public relations
organization of its kind in the United States. PRSSA is made up of more than 11,000 students and advisers organized into more than 300 chapters across the country. Combined with effective
classroom learning and professional internships, PRSSA involvement helps PR students leave college
fully equipped to join the work force as successful young professionals.
The University of Oregon PRSSA chapter offers students the chance to broaden their professional network with chapter involvement, agency tours, bi-weekly guest speakers and networking
opportunities with other students, faculty and industry professionals. Members have access to an
exclusive internship database, scholarships and national award competitions.
Getting involved with UO PRSSA also strengthens communication skills, expands social networks,
builds important team skills and gives students the knowledge that future employers are seeking in a
potential employee. UO PRSSA is also open to students of any major- not just public relations.
UO PRSSA chapter meetings are held biweekly on Wednesdays at 6 p.m. in Allen Hall. For more
information and upcoming events, visit UO PRSSA online: prssa.uoregon.edu.
@uoprssa • facebook.com/uoprssa
Allen Hall Public Relations is the University of Oregon’s award-winning, student-run agency. AHPR was
founded in 2000 to provide the University of Oregon’s best and brightest an opportunity to showcase
their ability to construct and execute a public relations campaign for small businesses and nonprofits.
The agency has grown because it has a vested interest in each client and a commitment to achieving
great results. Currently, with 60 members and 14 clients, AHPR is the largest it has ever been.
Members work together to help their clients achieve their goals by producing a high caliber of work.
AHPR is not a class or a club; it is a professional firm with more than a decade of planning and
implementing successful campaigns. Though members are full-time students, they consider AHPR
a top priority and dedicate much of their time, energy and skills to creating the best possible public
relations materials for their clients.
To learn more about AHPR and how to apply, visit allenhallpr.com.
@allenhallpr • facebook.com/allenhallpr

5. What to read
Who to Follow
Books
Made to Stick - Chip & Dan Heath
Engage - Brian Solis
Likeable Social Media - Dave Kerpen
Measure What Matters - KD Paine
Online
PRNews.com
PRDaily.com
holmesreport.com
prsa.org
Blogs
PRos In Training.com
culpwrit.com
prbreakfastclub.com
kdpaine.blogs.com
uoprssa.wordpress.com
PRNews - @PRnews
PRDaily - @Prdaily
Mashable - @Mashable
KD Paine - @queenofmetrics
The New York Times - @nytimes
Council of PR firms - @councilprfirms
Public Relations Society of America - @PRSa
Harvard Business Review - @Harvardbizreview

6. Connect with us
@
@UOSOJC
@SaraBethIsrael @UOPRSSA
@KathrynKuttis @KMatthews
@NicoleIbarra10 @LaurieMPhillips
@KyleePlummer @AllenHallPR @AtLacter
@CallieGisler