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Bryana D. Koch
Public Relations and Communication Studies
The University of Alabama
Education
B.A. in Communication and Information Sciences
May 2017
The University of Alabama
Majors: Public Relations and Communication Studies
Coursework in Public Relations, Design, Journalism and
Interpersonal Communication
Experience
Public Relations Specialist
September 2016 - Present
Capstone Agency
- Recognized as “Best Student-Run Firm” in the U.S. by PRSSA National, 2015-2016
- Work on PR efforts for Juice Bar, our first consumer client
- Work on PR effort for Capstone Agency as a whole - UA’s nationally PRSSA-affiated,
student-run integrated communications firm, consisting of 100 members serving eight 	
local, state-wide and national clients
Marketing Intern
May - August 2016
6AM Marketing Inc. - Madison, Wis.
- Created a brand new communication plan for the company tailored to its needs
- Wrote blog content for the president to publish personally
- Wrote several briefs and briefed the creative team on projects based on client needs
Student Services Undergraduate Assistant
August - December 2015
The University of Alabama College of Communication &
Information Sciences
- Ensured a good first impression of the college by preparing materials and
presentations for recruitment events
- Established and maintained cooperative relationships with faculty
- Developed strategies to effectively plan and execute the filming of a new
college-wide recruitment video for prospective and incoming students
Avanti Orientation Leader
October 2014 - 2015
The University of Alabama Office of Orientation and
Special Programs
- Communicated positively with co-workers, supervisors, 7,500 students and their families 	
while fostering a good work environment and positive impression of The University of 	
Alabama
- As a result, was one of five chosen out of a team of 50 to present to a theater full of	
students at the end of the summer because of strong communication skills
Details
303 Helen Keller Blvd. Apt. A311
Tuscaloosa, AL 35404
617-360-1550
bryanakoch@gmail.com
linkedin.com/in/bryanakoch
bryanakoch.weebly.com
Key Skills
InDesign
Illustrator
Photoshop
Final Cut Pro 7
Journalistic Writing
Interpersonal Comm.
Activities
College of Communication &
Information Sciences Ambassador
Capstone Agency
Capstone Advertising Federation
Her Campus Alabama
American Advertising Federation
Member of the Million Dollar Band
Piccolo Section
Sigma Alpha Iota International Music
Fraternity Member
Avanti Alumni Network Member
International Education Abroad
Student
Achievements
Dean’s List
Lambda Pi Eta Academic
Achievement Award
Member of Lambda Pi Eta, national
honor society in communication
Member of the National Society of
Leadership and Success

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Bryana Koch Resume 2017

  • 1. Bryana D. Koch Public Relations and Communication Studies The University of Alabama Education B.A. in Communication and Information Sciences May 2017 The University of Alabama Majors: Public Relations and Communication Studies Coursework in Public Relations, Design, Journalism and Interpersonal Communication Experience Public Relations Specialist September 2016 - Present Capstone Agency - Recognized as “Best Student-Run Firm” in the U.S. by PRSSA National, 2015-2016 - Work on PR efforts for Juice Bar, our first consumer client - Work on PR effort for Capstone Agency as a whole - UA’s nationally PRSSA-affiated, student-run integrated communications firm, consisting of 100 members serving eight local, state-wide and national clients Marketing Intern May - August 2016 6AM Marketing Inc. - Madison, Wis. - Created a brand new communication plan for the company tailored to its needs - Wrote blog content for the president to publish personally - Wrote several briefs and briefed the creative team on projects based on client needs Student Services Undergraduate Assistant August - December 2015 The University of Alabama College of Communication & Information Sciences - Ensured a good first impression of the college by preparing materials and presentations for recruitment events - Established and maintained cooperative relationships with faculty - Developed strategies to effectively plan and execute the filming of a new college-wide recruitment video for prospective and incoming students Avanti Orientation Leader October 2014 - 2015 The University of Alabama Office of Orientation and Special Programs - Communicated positively with co-workers, supervisors, 7,500 students and their families while fostering a good work environment and positive impression of The University of Alabama - As a result, was one of five chosen out of a team of 50 to present to a theater full of students at the end of the summer because of strong communication skills Details 303 Helen Keller Blvd. Apt. A311 Tuscaloosa, AL 35404 617-360-1550 bryanakoch@gmail.com linkedin.com/in/bryanakoch bryanakoch.weebly.com Key Skills InDesign Illustrator Photoshop Final Cut Pro 7 Journalistic Writing Interpersonal Comm. Activities College of Communication & Information Sciences Ambassador Capstone Agency Capstone Advertising Federation Her Campus Alabama American Advertising Federation Member of the Million Dollar Band Piccolo Section Sigma Alpha Iota International Music Fraternity Member Avanti Alumni Network Member International Education Abroad Student Achievements Dean’s List Lambda Pi Eta Academic Achievement Award Member of Lambda Pi Eta, national honor society in communication Member of the National Society of Leadership and Success