Reliance Fresh uses a knowledge management system to share information between its head office, stores, employees, customers, and vendors. Store employees identify requirements and communicate purchase requests to the head office through SAP. The head office identifies vendors, raises purchase orders, and sends them to vendors and stores. Vendors fulfill orders and send goods to stores. Stores update their inventory and check goods received against purchase orders. The document also describes processes for waste management, sales target management, and communication between stores and the head office.

1. 1
KNOWLEDGE MANAGEMENT
Industrial Practices at Reliance
Fresh
Presented by:
Pallav Tyagi
15020441167
B-19

2. Overview
2
Knowledge
Repository Customers
Head Office
Employees
Store
Employees
Vendors
Knowledge
Manager
Knowledge
Feedback
Business
Process
Business
Strategy

3. Industrial Practices
3
Analysing
the
Historic
data at
Store
Sending
excel file
to HO via
mail
Validation
Of
Demand
Fulfilment
of
Demand
by HO
Demand Management

4. Industrial Practices
Communication Process Regarding Inventory Management:
• Store identifies the requirements
• Store communicates the Purchase Requisition through SAP
• HO identifies the vendor and in turn raises the purchase order
• HO sends the PO to vendor and as well to the Store
• Vendors fulfill the order for the concerned PO store
• Goods received at store are checked against the PO received from HO
• Verification of goods for damage, if any
• Updation of inventory for MeGo and MyGo process

5. Industrial Practices
Communication Process Regarding Waste Management & Sales
Target Management:
5
Type of Product
Return To Vendor
No special treatment,
in case of expiry
product is sent back
to vendor
Non-Return To
Vendor
Change in product
placement for better
visibility to customer
Sales and offers are
provided
HO decides the
Sales Target
Sales Target
are sent to
Store Manager
Monthly sales
report isprepared
Sales report is
sent to HO
If targets are
met,
incentivization
is done.

6. Industrial Practices
6
Differentiates itself from other supermarkets by
offering a wide variety of international brands of
varied food products
Offers value-added
such as home
delivery, customer
credit, customer
loyalty programs,
clubs etc.
Extremely
friendly and well-
trained staff
The Gourmet retail chain stocks the best international
and domestic wines, cold cuts, meats, cheese, organic
foods and a large variety of pastas, noodles, beverages,
exotic and rare ingredients, meals, sauces, preserves
and packaged food from around the world.
Engaging customers with
weekly recipes and live
kitchen
Organising
cookery shows

7. Recommendations
• Change in the layout
• Collaboration of inventory management software with billing desk
software
• Real time communication- Reliance Fresh’s internal chat system must be
revamped in order to improve the information flow
• Separate portal for store managers to collect their ideas and suggestions
• Improving promotional activities in order to reach out to more consumers

8. 8
THANK YOU