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Online PR and Media Relations 2012


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Online PR and Media Relations 2012

  1. 1. THINKING BEYOND THE OBVIOUSStrategic Online PR& Media RelationsMasterclass30 – 31 May 2012Crown Plaza Hotel, Rosebank SETA Accreditation No. 2502
  2. 2. OVERVIEWThe internet has totally revolutionised the practice of public relations and media relations. This revolutionhas not only affected the way PR professionals and Media Relations communicate but has also changed thenature of communication itself. Since the advent of the digital world organisations need to understand howto effectively manage their Public Relations and Media Relations online to stay abreast of their competitorsand retain their clients and customers.This masterclass will help you gain a greater understanding of the power of online PR and Media Relationsby connecting you with peers who have successfully used online technologies to ignite and accelerate theadoption of new behaviors. Join us and find out how key social media platforms are rapidly evolving andhow savvy PR and Media Relations specialists are developing creative campaigns and programmes to takeadvantage of these new online frontiers.The strategic online PR and Media Relations masterclass will bring PR practitioners from all over Africa andis a must attend event to come and hear the exciting developments in online engagement and find outways to up your game with an unsurpassed selection of smart and innovative communications strategies.BENEFITS OF ATTENDING• Build winning corporate online communication strategies• Gain new insights into social media and other social media tools• Keeping abreast of how to use social media in your PR strategy• Establishing and maintaining relationships with the media online• Dealing with a social media crisis• Leveraging social media to enhance your CSR programmes• Understanding how sustainable online strategy build long-term returnsWHO SHOULD ATTEND• Communication Managers• Media Relations Managers• Public Affairs Managers• Public Relations Managers• Corporate Communication Managers• Corporate Affairs Managers• Social Media Managers• Online Communication/PR/Media ManagersYOUR DISTINGUISHED SPEAKERSCarla Jones General Manager and Chief Strategist, SaidWotTshepo Matseba APR President-Elect, Public Relations Institute of Southern AfricaKeke Lebaka Social Media Campaign Manager, QuirkDorcas Hove Regional Director, Federation of African Women in MediaThabisile Phumo Head corporate Communications, Anglo PlatinumJulio Romo MCIPR Communications Consultant, Digital Strategist, Freelance Journalist and Trainer, United KingdomBellinda Carreira Director: Interactive Marketing, Standard Bank Group GLOBAL PROSPECTUS TRAINING (PTY) LTD. Chief Executive O er - Dhevaraj Pillay Johannesburg - Tel: +27 11 781 6222 Fax: +27 11 781 6044 Marketing - Auditors - Russell Bedford SA (Jhb) Inc. Pietermaritzburg - Tel: +27 33 391 4229 Fax: +27 33 391 5722 Design - (071 018 8355) Legal - DA Morris & Associates
  3. 3. AGENDA DAY 108:00 – 08:30 11:30 – 12:30Registration & Morning Refreshment How social media impacts on your public relations strategy08:20 – 08:30 • Preparing your company for social mediaOpening remarks from the Chair • Dealing with a social media crisis • Social media policies • Online reputation management vs social media management08:30 – 09:30 • Social media management toolsStrategic online media relations Keke Lebaka - Social Media Campaign Manager, Quirkfor maximum exposure• Understanding the digital media environment 12:30 – 13:30 Networking luncheon• Identifying key strategic issues• Building a message bank• Media profiling and list compilation 13:30 – 14:30• Compiling your online media kit Media women in Southern Africa and the Internet:• Maximising social media opportunities Case Study• Establishing and maintaining relationships with the media • Publicizing the role of media women in development• Proactive crisis communication • Networking• The time factor • Advocacy, Lobbying & Campaigns• Evaluation - return on investment • FundraisingTshepo Matseba APR - President-Elect, Public Dorcas Hove - Regional Director,Relations Institute of Southern Africa (PRISA) Federation of African Women in Media09:30 – 10:30 14:30 – 15:30Importance of online reputation management Maximising the impact of your CSR programmeswithin a business strategy through social me• Online reputation management defined • Context of CSR• ORM – The core of every successful Business Strategy • Paradigm shifts in CSR• Addressing ORM within the 5 P’s of marketing • Impact of CSR programmes on your brand• Measurement criteria considerations for ORM • Leveraging Social Media to enhance your CSR programmes• Sustainable online strategy builds long-term Return Thabisile Phumo - Head corporate Communications,Carla Jones - General Manager and Chief Strategist, Anglo PlatinumSaidWot10:00 – 10:30 15:30Networking over mid-morning tea Networking over afternoon tea and end of day 110:30 – 11:30Integrating PR, media relations and social media -the strategic advantage, practical considerations:Standard Bank Case StudyBellinda Carreira - Director: Interactive Marketing,Standard Bank GroupAGENDA DAY 208:00 – 08:20 12:00 – 13:00Registration and early-morning refreshments Networking Luncheon08:20 – 08:30 13:00 – 15:30 WORKSHOP 2:Opening remarks from the facilitator Using social media to maximise your media relations activity08:30 – 12:00 WORKSHOP 1: • How do journalists use social media?Integrating social media and public relations for • How to I find journalists on social networks? • How do I create a social media newsroom?better audience engagement • How bloggers set the news agenda and• How do you integrate social networking in your how do I work with them? communications and marketing strategies? Julio Romo MCIPR - Communications Consultant,• How do you reach out to your audiences on their social networking platforms? Digital Strategist, Freelance Journalist and Trainer,• How do your audiences behave online? United Kingdom• Which social networks are best for my companies?• Do I need a mobile strategy? Both workshops will be interactive withJulio Romo MCIPR - Communications Consultant, progressional insight and interactive tasksDigital Strategist, Freelance Journalist and Trainer,United Kingdom 15:30 End of Masterclass