SlideShare a Scribd company logo
The Web 2.0 Webinar Know-How Now! Business Success Webinar Series
Suzi Dafnis National General Manager Suzi Dafnis Australian Businesswomen’s Network
Anne Bartlett-Bragg Digital Dialogues “ Your customer is no longer merely listening.” Anne Bartlett-Bragg Digital Dialogues
[object Object],[object Object],[object Object],Agenda
[object Object],[object Object],What is Web 2.0?
[object Object],[object Object],[object Object],[object Object],What is Web 2.0?
Social Software How many people have a blog? Personal?  Professional?   How many people use Flickr? How many people use Delicious? How many people use a wiki? How many people subscribe to podcasts? How many people use an aggregator?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Software The information is not important in itself –  it is the relationship to other people with shared interests!
Communication & Participation Flickr Bookmarking Subscribe Collaborate & Share Publish Create Read Re-create Blogs Wikis RSS RSS
[object Object],[object Object],[object Object],[object Object],[object Object],Why consider Social Media?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why consider Social Media?
[object Object],[object Object],[object Object],Espresso Communications
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The competitive landscape
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The challenges
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The actions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Next Steps
[object Object],[object Object],[object Object],Thank you!

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