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Onine business in sa

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the opportunity for small businesses to take advantage of the growth of internet connectivity in south africa is creating a revolution. the presentation provides stats and hints as to how to achieve online success as a SME

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Onine business in sa

  1. 1. Digital Media in South Africa and its benefits to small businesses<br />Changing Fast:<br />Why digital media is changing business in SA<br />
  2. 2. Overview<br />SA’s Digital Marketplace<br />Impact of digital on small business<br />Secrets of online marketing<br />
  3. 3. “100% Broadband penetration by 2020” Roy Padayacheeminister of communications<br />
  4. 4. Increasing Infrastructure<br />New cables landing in the continent to 2013 change data availability<br />Cost of data will reduce and speeds increase<br />Last mile will remain a hurdle for near future, wireless will increase<br />Expect 20%+ internet penetration by 2015 in SA<br />
  5. 5. SA Broadband Growth<br />Market Overview<br />User growth has exceeded expectations to date though there is overlap for many data users/access devices (ie. Smartphone users have DSL and probably modem too)<br />Mobile internet user numbers misleading as include mobile content and messaging <br />Vodacom targeting 25Million data users users by 2013 from 9m today<br />
  6. 6. Exponential increase in potential bandwidth<br />Internet Access in SA 2010, World Wide Worx<br />
  7. 7. Next 5 years matches last 15<br />Internet Access in SA 2008, World Wide Worx<br />
  8. 8.
  9. 9. “Ecommerce in SA will be R2.9Billion for 2011” world wide works, Arthur Goldstuck<br />
  10. 10. Online Media Growing Rapidly as Advertising Medium<br />
  11. 11. Digital advertising levels the playing field<br />Digital Mediums allow small and medium businesses to advertise as effectively as big businesses<br />Flexibility allows you to control your spend versus fixed rate card<br />Advertising discrimination based on size is limited<br />Targeting makes your spend work harder<br />
  12. 12. Unequal access to advertising<br />Has kept small businesses small<br />Made Capital a big differentiator to get into the market<br />Digital allows the website to provide a strong sales/retail outlet<br />Online advertising cheaper and more cost efficient to drive traffic<br />People are more likely to click on a known brand<br />
  13. 13. Digital means real business benefits<br />
  14. 14. The audience is more willing to transact than you think<br />
  15. 15. The Secret to Online Success?<br />
  16. 16. Always be learning!<br />
  17. 17.
  18. 18. Have a bold plan, and measure results as you move towards it. <br />Corrections along the path are unavoidable and are sometimes called “genius”.<br />
  19. 19. Promote your site to drive visitors.<br />It’s a numbers game<br />
  20. 20. Abuse the kindness of partners<br />
  21. 21. “The internet will mean that we do the same things in a different way”<br />Harry Oppenheimer<br />
  22. 22. The basics are still critical<br />
  23. 23.
  24. 24. 90% of success is pitching up<br />Stay Enthusiastic<br />

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