Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Onine business in sa


Published on

the opportunity for small businesses to take advantage of the growth of internet connectivity in south africa is creating a revolution. the presentation provides stats and hints as to how to achieve online success as a SME

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Onine business in sa

  1. 1. Digital Media in South Africa and its benefits to small businesses<br />Changing Fast:<br />Why digital media is changing business in SA<br />
  2. 2. Overview<br />SA’s Digital Marketplace<br />Impact of digital on small business<br />Secrets of online marketing<br />
  3. 3. “100% Broadband penetration by 2020” Roy Padayacheeminister of communications<br />
  4. 4. Increasing Infrastructure<br />New cables landing in the continent to 2013 change data availability<br />Cost of data will reduce and speeds increase<br />Last mile will remain a hurdle for near future, wireless will increase<br />Expect 20%+ internet penetration by 2015 in SA<br />
  5. 5. SA Broadband Growth<br />Market Overview<br />User growth has exceeded expectations to date though there is overlap for many data users/access devices (ie. Smartphone users have DSL and probably modem too)<br />Mobile internet user numbers misleading as include mobile content and messaging <br />Vodacom targeting 25Million data users users by 2013 from 9m today<br />
  6. 6. Exponential increase in potential bandwidth<br />Internet Access in SA 2010, World Wide Worx<br />
  7. 7. Next 5 years matches last 15<br />Internet Access in SA 2008, World Wide Worx<br />
  8. 8.
  9. 9. “Ecommerce in SA will be R2.9Billion for 2011” world wide works, Arthur Goldstuck<br />
  10. 10. Online Media Growing Rapidly as Advertising Medium<br />
  11. 11. Digital advertising levels the playing field<br />Digital Mediums allow small and medium businesses to advertise as effectively as big businesses<br />Flexibility allows you to control your spend versus fixed rate card<br />Advertising discrimination based on size is limited<br />Targeting makes your spend work harder<br />
  12. 12. Unequal access to advertising<br />Has kept small businesses small<br />Made Capital a big differentiator to get into the market<br />Digital allows the website to provide a strong sales/retail outlet<br />Online advertising cheaper and more cost efficient to drive traffic<br />People are more likely to click on a known brand<br />
  13. 13. Digital means real business benefits<br />
  14. 14. The audience is more willing to transact than you think<br />
  15. 15. The Secret to Online Success?<br />
  16. 16. Always be learning!<br />
  17. 17.
  18. 18. Have a bold plan, and measure results as you move towards it. <br />Corrections along the path are unavoidable and are sometimes called “genius”.<br />
  19. 19. Promote your site to drive visitors.<br />It’s a numbers game<br />
  20. 20. Abuse the kindness of partners<br />
  21. 21. “The internet will mean that we do the same things in a different way”<br />Harry Oppenheimer<br />
  22. 22. The basics are still critical<br />
  23. 23.
  24. 24. 90% of success is pitching up<br />Stay Enthusiastic<br />