Who is your target customer?
Who is the product for?
Indian Online Shopper
What is their driving problem?
Finding easy to use site with good deals and best service
for the online shopping experience
Online Shopping Mall
What is our product?
Web-based service which will help to get the best available
What does it do to solve the problem?
Ease of Use, safe, Best customer Service, Best deals
What are competitive products and why do
they not solve the problem adequately?
Lousy Customer service, Costs are not transparent, Delivery
is not prompt
How do we do it?
Innovative use of web, scalable infrastructure, processes
App Marketing – Working with Affiliates
Define Events – Authentication , Engagement , Intent , Conversion
Define KPIs for App Marketing Partners
Think more broadly than event based remarketing
CPI should not be the decision criterion
Desktop Marketing is different than App Marketing
The problem with spending only money in apps
You are just renting out attention for a moment as a David in the room
Are you marketing early ?Lipstick on the Pig
The timing of marketing is as important
Don’t Chase the Ranks in App Store
CHASE ACTIVE USERS
Make the best app for the usecase before you
Start marketing the day you start building your app