Quick Overview

4. Search Engine Marketing (SEM) involves a combination of free website submissions and paid search engine listings, to ensure your website reaches customers using search engines to research purchase decisions. Search Engine Optimisation (SEO) is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business. Your Web site is a funnel. Generally speaking the more users that enter at the top of the funnel, the more users that reach the bottom of the funnel creating conversions. Veda Informatics offers a variety of solutions designed to generate qualified traffic to your site and deliver the return on the investment you’ve made in creating an online experience. Even more important than the amount of traffic received, is the quality of traffic. The visitors that arrive as the result of a search are pre-qualified! They are already looking for the products and services your company offers. Contextual Internet Advertising costs pennies and returns dollars. That is why internet marketing is now bigger than banner ads!

5. Benefits of Search Engines Search Engines outperform all other media in driving visitors to websites with 85% of Internet users citing search engines as the primary method to find websites. Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service information or solution. Search engines work for you non-stop 24/7. Why do you need Search Engine Marketing? 93% of users don’t look further than the first 2 pages of search results. Most prefer to use another search engine rather than click past the first 10 results. How can your business succeed if you’re not found there? 33% of users believe companies found in the top search results are a major brand in their specific product/service category. SEM raises your online profile and builds brand awareness. SEM has been proven to yield a higher Return On Investment in terms of generating more traffic to your website, qualified sales leads and customer acquisitions than any other marketing channel.