1. Online Communities both Media Companies and Audiences Love!

2. Case Study - Guarida Azul (MTV IsaTK+)

3. Community Growth Within first 90 days 374,699 275,455 182,651 36,206 36,816 30,025 8,701 21,006 1,947 2,999 Case Study - Guarida Azul (MTV IsaTK+)

4. Guarida Azul Total Stats at 24/09/2010 Total Users: Photos: Videos: Blog Posts: Comments: Avatars: 41,623,325 Pageviews 2,883,187 Visits 14.44 Pages/Visit 14.72% Bounce Rate 12:04 Avg. Time on Site 284340 616244 53216 64319 628776 109372 Case Study - Guarida Azul (MTV IsaTK+)

5. Social Networks Comparison Guarida Azul - Time on Site (3/10) Case Study - Guarida Azul (MTV IsaTK+)

6. Case Study – Toca Azul (MTV IsaTK+ Brasil)

7. Community Growth Within first 60 days 217,361 154,502 60,689 23,668 13,098 36,292 36,292 15,539 3,644 2,066 Case Study – Toca Azul (MTV IsaTK+ Brasil)

8. Toca Azul Total Stats at 24/09/2010 Total Users: Photos: Videos: Blog Posts: Comments: Avatars: 21,922,168 Pageviews 1,146,900 Visits 19.11 Pages/Visit 14.09% Bounce Rate 15:01 Avg. Time on Site 89757 367544 35422 28048 430179 47576 Case Study – Toca Azul (MTV IsaTK+ Brasil)

9. The Looppa Community Features Photo galleries Video galleries Polls and surveys Music Comments Blogs User profiles Twitter, Facebook, integration Content sharing and recommending tools

11. The Looppa Solution: Monetizing Social Activiites

13. Thank You!