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The Shift to Performance

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The shift to performance-based advertising and site monetization is beginning to dominate the online advertising industry.

Published in: Business, Technology
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The Shift to Performance

  1. 1. The Shift to Performance Gil Klein SVP Clients
  2. 2. Rising to the Top of Browsing September 2013 53.2% 27.8% 12.1% September 2012 44.1% 32.2% 16.4% September 2011 30.5% 39.7% 22.9%
  3. 3. Performance is the Clear Choice Internet Ad Revenues by Pricing Model % of Total Revenues CPL, CPC, C PS, CPI Source: IAB Internet Advertising Revenue Report, 2012 Full Yearly Results
  4. 4. How to Get Unlimited Budgets?
  5. 5. Shift of Risk
  6. 6. One Tag vs. Multiple
  7. 7. Any customer can have a car painted any color he wants so long as it is black. Henry Ford
  8. 8. A/B Test Everything
  9. 9. Advertisers - They are Watching You
  10. 10. Focus on your Strengths
  11. 11. Stand out from the Rest
  12. 12. Looking Ahead
  13. 13. Traffic Sources
  14. 14. The Shift to Mobile Everyone is Online 24/7 !
  15. 15. How Do We Use Them? Mobile phones: Killing time, getting info Tablet: Entertainment Desktop: do actual work
  16. 16. Mobile is Growing Faster Source emarketer
  17. 17. Where Will your Users Be?
  18. 18. Going Global 49% 63% US
  19. 19. Don’t Wait
  20. 20. Give me six hours to chop down a tree and I will spend the first four sharpening the axe Abraham Lincoln
  21. 21. Thank You

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